Sticky ads are ads that stay afloat while the user is viewing the content of webpages. Some publisher uses their ad units to show sticky ads to improve viewability and ad performance. These ads are persistent or fixed ad units that stay visible when users scroll content on the page up or down. There are certain implementation specifications that publishers must stick to if they wish to use Sticky Ads.
The attributions of ads and their content must be visible at all times.
You should comply with the ADx seller program guidelines and be extra careful about the following-
Other than complying with the ADx guidelines, Publishers must be careful with the following-
Keep in mind that sticky ads are not ideal for all types of websites; for instance, they are not compatible with gaming pages or pages that evolve dynamically. So, before you implement the unit across your site, go through a thorough A/B testing process. See if the user experience is good and if the sticky ad unit disrupts the page’s performance or not.
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Vertical sticky ads are portrait-shaped ad units that persist on the sides of the page. Horizontal sticky ads are landscape-shaped ad units that persist at the top or bottom of the page.
This ad is a horizontal banner ad that adheres to the top or bottom of the user's viewport as they scroll.
Sticky ads are not supported by all networks. Neither Facebook nor Google AdSense allows them unless you use their anchor ad units. Publisher accounts can be banned if they violate these rules.