The Best Email Marketing Software for Publishers

You've probably heard that email ads can monetize newsletters. These ads are sent to subscribers who've already given their consent to accept brand promotional emails (otherwise known as newsletter advertising). Here, personalized email content and subject lines play a major role with high open and click-through rates. According to Statista, personalized emails have an average open rate of 18.8%, one of the highest in the industry (1).

But the question is, how do you get permission to send promotional ads? Where do you get brands that allow you to advertise in your newsletters? The answer is email ad networks for publishers.

Email advertising networks act as an intermediary between advertisers and publishers. The heavy lifting is done via email ad servers that track and run ads. Thus, it helps email ad networks for publishers to create and manage campaigns and deliver relevant ads to the target audience. This is done via a bidding system to provide publishers with the best ads for their newsletters. 

If you've been contemplating working with email ad networks, we've got your back. Keep scrolling to learn more about the benefits of working with email advertising networks, how to choose the best email ad networks, and everything else in between.

Why Signing Up With Email Ad Networks Is A Must for Publishers

From revenue earning to building brand value, email ad networks pack a punch for publishers. All publishers work with an email list, and partnering with an email ad network offers a window for monetization.

Besides, email ad networks are a stepping stone to connecting with multiple advertisers, which invariably means an additional source of revenue. With high-quality ads maximizing conversions and engagement, possibilities are endless.

The biggest benefit of working with an email ad network is ad verification services involving leading advertisers. These services ensure that your targeted ads linked to a publisher's newsletter are safe to click on and target the right audience.

However, it's important to determine the CPM rate before you go ahead. CPM rates generally range from $5 to $50 per thousand impressions, but this is an approximate figure. In some cases, it can be higher and depends on a bunch of factors.

  • Industry: Different industries have different competition levels. This, in turn, impacts email advertising. The math is simple. Higher the competition, better the CPM rate.
  • Target Audience: To achieve high CPM rates, publishers must be more specific about their target audience. Leading advertisers are always willing to pay more if they can target a relevant and engaged audience. 
  • Email List Quality: As a publisher, always work with a clear, segmented email list to maximize engagement rate. In turn, it will fetch you higher CPM rates. 
  • Timing: Time is of the essence here, as CPM rates vary from season to season. Take peak shopping seasons, like holidays or major sports events, where you can enjoy dramatically higher CPM.
  • Ad Creatives: CPM rates are directly influenced by a publisher's ad creative. So, pay attention to the graphic design, the copy, and the call-to-action. A neatly designed creative with the right punch of words drives more engagement and, therefore, justifies higher CPM rates from advertisers.

Along with affiliate services, PropellerAds also offers display, native, video, and smartphone ads. PropellerAds claims to offer the highest CPM rates in the industry with eight years of experience and having worked with over 150K publishers.

Relict Media specializes in enhancing website traffic through innovative digital strategies and advanced advertising solutions. With a focus on maximizing revenue for publishers, they offer comprehensive media solutions tailored to boost online presence and engagement.

How to Choose the Best Email Ad Networks for Publishers?

You already know how one email ad network is preferred over others based on its key features like CPMs, improved ad fills, and ad quality. But there are other pointers to consider.

  • The target audience and niche: While you have email ad networks specializing in multiple niches, you'll need to find one that works for your target audience. 
  • Larger share of revenue: Typically, revenue sharing for email ad networks ranges from 50% to 70%. For many publishers, that could be tricky. So, it's always wise to sign up with an email ad network that promises the highest share. 
  • High CPM: Always check for the Cost per thousand impressions (CPM) rate offered by an email ad network. This will help you predetermine revenue generation from your email list based on your niche and subscribers' geographical location.
  • Ad Quality: It's a no-brainer that low-quality ads are a turn-off. But they also hurt a brand's credibility. Thus, always choose to work with email ad networks that deliver relevant, high-quality ads. 
  • Easy Integration: A functional email ad network seamlessly integrates with your marketing automation platform and email service. That way, you will never have to worry about streamlining ad delivery to your subscribers. 
  • Top-notch Customer Support: Always choose to sign up with an email ad network that has a dedicated customer support team, preferably working 24/7. Issues with ad delivery are quite common, and having a skilled customer support team helps in real-time scenarios. Some of the best email ad networks include LiveIntent, AdStation, and InboxAds. While each is good in its own category, we highly recommend running a comparison before signing up. 

Find the Best Email Email Ad Networks With Publisher Growth 

At Publisher Growth, we are go-to resource for forward-thinking publishers looking to partner with the best email advertising networks. We strongly believe in creating the perfect synergy for publishers impacting success and growth. From identifying top monetization opportunities to reviewing the best publisher marketing software, we bring the best out of the ad tech ecosystem to put publishing businesses on fast track. Sign up with us today to explore the best email ad networks list, and do more as a publisher.

Frequently Asked Questions

Email marketing is important for publishers because it is a cost-effective way to reach a large audience with relevant content. By sending targeted and personalized emails, publishers can increase engagement rates, drive traffic to their website, and ultimately grow their businesses.

Some important features to look for in email marketing software for publishers include subscriber management, segmentation, personalization, automation, analytics, and integrations with other tools.

Email ad networks are a way to bridge the gap between publishers and advertisers. It's simple. Advertisers are the ones who bring ads to a particular network, which then gets delivered to the email list of publishers. So, when subscribers click the ads, a punisher starts earning revenue.