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Leads and Customers
Understanding how leads work
Lead generation is the process of approving publishers and affiliates who may be interested to partner with an ad network, by verifying they meet the platform’s traffic quality, threshold and content standards.
- Accepting or rejecting a publisher lead: Once PublisherGrowth’s careful screening of appropriate publishers is done, the lead goes forth to the merchant, whereby they can accept or reject the application as per their requirements.
- Guide to choosing a publisher lead: Choose a publisher lead that fits your strongest operating GEOs and content niche.