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"This ad hit a 4.6% click-through rate." "Nice — the visuals and copy were really well done this time." "Yeah, but fewer than 10 users added us on WhatsApp. Hardly anyone wants to chat." If you’re running overseas campaigns, this kind of conversation probably feels all too familiar.
When it comes to monetizing mobile games, developers on Reddit don’t hold back! From praising high eCPMs to venting about buggy SDKs and shady payout terms, Reddit threads are a goldmine of unfiltered, real-world feedback. In 2025, the conversation around ad networks has shifted. It’s no longer just about who pays the most, it’s about SDK stability, support quality, fill rates across geos, and how well a platform plays with others in your mediation stack. Whether you're a solo dev launching your first casual game or a studio optimizing revenue across multiple titles, knowing which networks fellow developers actually trust makes a big difference.
Telegram Mini Apps (TMAs) are quickly becoming one of the most exciting platforms for creators and developers to build lightweight, engaging applications within the Telegram ecosystem. From casual games to utility apps, the potential to grow and monetize TMAs is enormous — but only if you understand how to measure success and implement monetization smartly.
If you’re trying to make money from ads in your app, you’ve probably heard about SDK Bidding and Waterfall. Waterfall is the old-school way of showing ads, where you control the order manually (so you can prioritize what usually pays more), while SDK bidding is the newer method, and it works more like an auction.
Choosing the right platform isn’t just a technical decision, it’s a strategic one. The right choice can mean 20–50% higher eCPMs, smoother maintenance, and future-proofing against evolving formats or privacy rules. So whether you're building a casual game on a shoestring or running a high-stakes app studio, our deep dive into the 7 best Ad mediation platforms will give you the confidence and clarity to make the best pick.
Clickadu is a premium self-serve ad network that offers high-performance traffic solutions for publishers and HQ traffic for advertisers, making waves since its inception in 2014. Known for their advanced targeting, customization capabilities and diverse ad formats, Clickadu is designed to engage audiences across various platforms, making it a go-to network for web and mobile traffic monetization. With 6 billion impressions daily across 240+ GEOs, the platform has significant traffic volumes and AI tools to increase profit automatically.
Our publishers are excited to share their experience with you!