Europa Press Chooses Refinery89 as Its Media Agency

Europa Press Chooses Refinery89 as Its Media Agency to Strengthen Its  Advertising Strategy

MADRID, February 17, 2025: Europa Press, Spain's leading private news agency, has selected Refinery89 as its media agency to enhance the quality of its ad monetization strategy and maximize its ad revenue.

Through this partnership, Europa Press will see a significant improvement in its monetization setup. At the same time, with Refinery89’s expertise, it will experience imminent growth in ad revenue thanks to the perfect combination of its monetization technology and direct sales offering.

"This collaboration with Europa Press aims not only to increase its ad revenue but also to provide a substantial improvement in the user experience and website performance metrics, including Core Web Vitals—key elements for ensuring fast and efficient access to information. We bring our expertise in advanced technological solutions to optimize ad monetization without compromising content quality or site navigation," explains Jaime Vázquez, Senior Publisher Specialist for Spain and Latin America.

As a leading agency with over 65 years of history, Europa Press continues to stay at the forefront of the industry with a strong online presence, adapting to evolving information consumption habits and implementing technologies to enhance website performance.

Refinery89, Google Certified Publishing Partner, and the #1 publisher network in Europe and Latin America, is providing Europa Press with its award-winning "Single Tag" ad monetization solution and a team of over 60 experts in digital and programmatic advertising.

For advertisers, this alliance means access to a premium ecosystem in Spain, featuring highly engaged audiences and advanced segmentation through Interest-Driven Targeting technology. With more than 150 sites in its Spanish network, Refinery89 offers tailored campaigns that maximize results and optimize every euro invested, ensuring greater impact and efficiency.

About Refinery89

Refinery89 is an innovative AdTech company that puts publishers' needs first, specializing in helping the advertising ecosystem through their tech and people. With its origins in Amsterdam and headquarters in Madrid it was established in late 2018 by publishers, for publishers and has evolved into the leading European publisher network.

Refinery89's award-winning technologies, such as Single Tag, not only boost net revenue but also grant publishers a competitive advantage via an easy onboarding, transparent dashboard and a continuous improvement of the quality, quantity, innovation, and distribution of publishers' ad inventory. 

Refinery89 is a Google Certified Publishing Partner and a member and licensed vendor in the IAB Transparency & Consent Framework, and continues developing innovative in-house solutions like our cookieless Interest-Driven Targeting technology for advertisers, the Single Tag solution to drive web publisher's revenue at scale, and the Single Tag SDK to drive app publisher's revenue at scale.

For more info about Refinery89, visit https://refinery89.com/ or contact Miguel Díaz de Terán ([email protected])