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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. 

We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

iZooto

5.0
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iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue

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AdPushup

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AdPushup is a solution for revenue optimization that raises publishers' CPMs and CTRs in order to maximize their ad revenue. They achieve this, among other things, by automating A/B testing for publisher-side ad layout optimization. 

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Taboola

4.4
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Taboola is a web-based platform that aims to solve the problem of the online content industry. Taboola's motto, "content you may like," says a lot about the company's business strategy. Taboola's principal business is recommending and linking users to sites that may be of interest to them.

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Ezoic

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Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches. Ezoic does not seek websites that are primarily corporate or e-commerce in character, but rather sites that are informative and content-rich, creative, and appealing. But it can be taken into consideration if your website is a blog that is connected to an online store.

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Setupad

5.0
(1)

Setupad is a monetization tool that allows content producers to display programmatic advertising to boost their ad revenue. More than 15 supply-side networks, including Google, are connected to the publisher's ad inventory through Setupad using header bidding technology.

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Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. 

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OKO

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As you might have assumed from the company name, OKO ad management provides a service to assist publishers in managing their ad inventory and maximizing its effectiveness.

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Brid.tv

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Technology business BridTV, which offers an enterprise-level video monetization solution, is rapidly expanding. They are committed to assisting their publishers in expanding and profiting from their various audiences because of their potent HTML5 player, cutting-edge video platform, and content management system. With locations in Belgrade and Los Angeles, BridTV is quickly moving up the online video publishing and advertising eco-system.

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Monumetric

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With a variety of different ad units, Monumetric is a one-stop display advertising partner that can help you monetize the visitors to your blogs. Monumetric automatically creates dynamic display advertisements based on your blog's content and the interests of your visitors whenever somebody visits.

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Revcontent

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It is well-known in the business for its high-quality service and unrivaled performance. With Revcontent, publishers can gain access to ad solutions like gallery implementations, widgets, unrestricted API customizations, and endless scroll, which are far from traditional and offer publishers unique revenue possibilities.

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Underdog Media is a dynamic ad monetization network that prioritizes offering its publisher partners highly visible ad units. The EDGE unit, a hybrid slider that can offer both video and conventional display ads, is the flagship item for UDM.

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Outbrain

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Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increasing traffic by advertising their content on various websites.

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Readwhere Ad Exchange is India's largest vernacular advertising network, partnering with brands and marketers on high-return CPM and CPC campaigns. For your online, mobile, and tablet inventories, it offers you high-return campaigns. Where Change is Powered is explained. As a recognized Adsense partner and by Google Double-click AdX, it aims to maximize your Adsense revenue.

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Pubgalaxy

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By collaborating with top advertisers, PubGalaxy acts as a platform for website publishers and owners, assisting them in monetizing their website ad space. By utilizing the full potential of the RTB ecosystem, PubGalaxy's goal is to assist its publishers in achieving steady growth in revenue from display ad inventory.

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No matter the size of their webpage, The Moneytizer is a plug-and-play ad network that makes it simple for publishing companies to connect with advertisers. The platform is based on their in-house Header Bidding technology, which enables them to link numerous advertising partners with each webpage.

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Clickio

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For web publishers, Clickio provides an all-in-one technological solution that combines a cutting-edge, AI-powered ad platform with integrated compliance, site performance, and analytics capabilities.

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Feedify

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The fact that Feedify is a full-service solution sets it apart from the other significant web push notification systems available today. Feedify has all the capabilities businesses and organizations want in a single, condensed package, unlike other services and software that charge for additional tools and components. Users can connect with their clients with Feedify, expand their clientele, and increase sales and growth. Feedify is the game-changer when it comes to pushing notifications and monetization. More than 4,000 businesses utilize it to run their push notification systems.

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Yieldbird

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A global leader in ad optimization with a solid foundation in the programmatic ecosystem is Yieldbird. With more than ten years of ad management and marketing experience, Yieldbird is a dependable programmatic partner. With the help of its seasoned pricing and ad operations professionals, distinctive demand sources, cutting-edge reporting tools, and machine learning technology, it assists more than 250 publishers in more than 40 countries with optimizing and enhancing their ad monetization. 

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JW Player

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The fact that JW Player is the quickest HTML5 player accessible contributes to its popularity as one of the most widely used video players online. This implies that every piece of video and advertising content you produce displays dependably and beautifully throughout all of the screens you employ.

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Contextual ad network Adsolut Media has agreements with some of the biggest ad exchanges in the market. The primary objective of the company is the continuous dynamic development of its programmatic solutions to ensure that the relationships between advertisers and publishers are fruitful and profitable for both parties.

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Nativo

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Nativo is a native ad platform that equips brands and publishers with the most powerful content technology available! Nativo is known for enabling large-scale native storytelling and revealing insights that unlock return on content.

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Sovrn

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The Real-Time Buying (RTB) CPM network Sovrn enables you to serve advertisements. It functions similarly to an exchange where you first "announce" or make your current ad inventory available, allowing the advertisers to adjust their bids to obtain your ad inventories.

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Admiral

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Publishers like CBS Interactive, Advance, Volve Media, and others are assisted by Admiral in strengthening their reader relationships. Their solutions provide publishers free and risk-free access to technologies like adblock recovery, paywalls and subscriptions, and privacy consent. Admiral is the platform for publishers that want to increase their revenue and visitor interactions through conversion optimization. Admiral gives publishers a marketing automation tool they can use to interact with users, boost activation, and diversify income streams. With the use of these technologies, publishers better understand their visitors and provide them with more personalized experiences. Finding solutions that not only strengthen visitor interactions but also provide publishers greater control over their own businesses while safeguarding personal data is crucial as digital publishing grows more complex every day. Admiral helps you do this by giving you tools like adblock recovery and privacy consent management so you can boost reader engagement and income across many touchpoints.

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Valueimpression is a high-converting ad network. They assert that earnings might range from 40 to 300 percent higher than those on other networks. 

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Viewdeos

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Viewdeos is a video advertising platform that was created in 2015. Since then, it has assisted other publishers in generating the highest possible earnings. Through cutting-edge and high-end video solutions, it is a promising platform that makes it simple for publishers to maximize their advertising revenue.

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AdRecover

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Helping publishers monetize their Adblock inventory, Adrecover is an excellent tool. Adblockers are used by most tier 1 traffic, and one can have as many as 20-30% of your visitors using it if the majority of your traffic source is from EU countries.

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Publir

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You want to boost your earnings and draw in additional subscribers. With the use of an online platform called Publir, content producers may increase their income by promoting their goods and services, raising money through donations and merchandising, selling subscriptions, and more.

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Leaky Paywall optimizes your digital reader's experience, enabling you to widen your audience, accelerate your growth, and identify new revenue streams.

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Media.net

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One of the largest contextual advertising platforms, Media.net offers cutting-edge ad tech with server-to-server technology to publishers. It has one of the largest pools of advertisers in the world and its ads can help you maximize your monetization. 

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With over 700+ publications they manage, MonetizeMore is a rapidly expanding ad tech company that has established itself as the industry leader in ad revenue optimization. They do a good job of vetting sites, onboarding new users, and improving site layouts, which is excellent; their distinctive advantages for more prominent publishers outweigh that.

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Snigel

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Snigel has access to premium advertising campaigns as a Google MCM Partner and Google AdX Partner. With the help of its AdSense revenue estimator, Snigel can increase your ad earnings. This platform is regarded as one of the best AdSense substitutes and anti-AdBlock tools available.

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Pushnami

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Pushnami is a messaging platform with AI that offers superior performance for email, social media, and push notifications. Utilize the Pushnami platform to boost sales conversions, automate cross-channel communications, and increase user engagement and retargeting. The technology may be used in a variety of industries, from the automobile to e-commerce, and is best fit for enterprise-level websites with more than 500,000 monthly visits.

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Automatad

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Automatad is a publisher-focused firm that offers the most comprehensive package of programmatic monetization technologies on the market today. Because of its subject-matter expertise and the reliability of its solutions, it is now handling the programmatic requirements for more than 100 publications worldwide.

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The market leader in adblock revenue recovery is Blockthrough. They provide users with a better ad experience while recouping the cash lost to ad blocking. Blockthrough aids in recouping the money that users who block ads lose.

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Publift

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Header bidding, Private Marketplaces (PMPs), brand safety, automated reporting, and layout optimization for publishers are the areas of expertise of Publift, an Australian publisher monetization platform. They manage the entire ad stack for publishers and strive to maximize profits for their customers. They control more than 4.5 billion impressions each month, and they have several publisher testimonies attesting to what a terrific business PubLift is.

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Jeeng

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Drop personalized ads, optimized for each subscriber, into existing channels to drive new revenue. Jeeng monetization works across email, push notifications, and even your website.

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Primis.tech

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The most popular online video discovery platform is Primis. They collaborate with publishers to assist users in finding excellent and compelling video content, enhancing and extending online experiences. This boosts audience engagement, is completely configurable, and integrates smoothly.

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Aniview

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Aniview is a multinational media and adtech firm whose platform is becoming more and more crucial in distributing effective and efficient video advertising throughout the open web. 

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optAd360

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One of the Google Certified Ad Exchanges, OptAd360, uses its OptAd360 AI to provide website, video, and app monetization services. Their objective is to use cutting-edge techniques and experience to assist each publication in monetizing its digital content.

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Adomik

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Adomik is a cutting-edge digital ad data platform that aids businesses in increasing their advertising revenue. By giving companies the resources they require to efficiently manage their campaigns, helps brands increase their programmatic ad income. Do you wish to monetize your advertising expenditures?

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Whizzco

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Whizzco offers a solution that combines network mediation, ad serving, and AI optimization to optimize content revenue. Through a unified dashboard, the company provides an ecosystem for displaying content recommendation advertising as well as measuring and optimizing performance.

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Freestar

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Freestar is an ad tech firm with a publisher-focused focus that was founded in 2015 and had its corporate headquarters in Phoenix, Arizona. They were placed first on the Inc 5,000 list in 2019.

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Mediavine

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For digital content producers who want to commercialize their websites, Mediavine offers a full range of ad management services. For a high return on investment, the corporation pays bloggers and online publishers to insert adverts on their websites.

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Unisignin

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An all-encompassing user experience platform for publishers is entitled UniSignIn. It offers all the capabilities required to create and manage a website for digital publication on a single platform. You can enhance website engagement by at least 25% using UniSignIn.

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AdTonos

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AdTonos is a tactical audio advertising platform that connects advertisers with publishers. Radio stations, podcasters, or music streaming services find the use of an effective tool profitable as it assists them in increasing their revenues through online advertising.

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Triton Digital is a leading global technology and services provider in the digital audio and podcast industry. Operating in more than 80 countries, Triton offers intricate technology that empowers podcasters, broadcasters, and online music services to grow their audience, generate revenue, and efficiently design their day-to-day operations.

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TripleLift

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TripleLift is a native ad network and technology firm that assists brands in telling interacting stories via the use of visual content.

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Sharethrough is an omnichannel supply-side system that is powered by superior RTB technology and bespoke ad experiences.

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Live Intent

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LiveIntent was the first and largest email advertising network. Rather than focusing on standard on-site advertisements, LiveIntent provides technology that allows publishers to incorporate display ads within their emails.

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ConsCent.ai

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ConsCent is a "to-consumer" platform that offers "pay-per-use". Providing the consumer with the flow for media, gaming, and streaming platforms from some of the world's largest content platforms. Frictionless content, digital-first, and personalized engagements are a few of ConsCent's mantras.

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Audio.ad

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Audio.ad is a digital audio advertising solutions company that aids agencies and trading desks via audio-centric DSP.

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Adswizz

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Adswizz offers a diverse technology stack that comprises dynamic ad insertion, yield optimization, campaign management, and a programmatic selling platform, which allows publishers to maximize the genuine listening experience.

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Advanced Ads is the best WordPress plugin for managing your ads. With the help of cutting-edge tools that provide excellent flexibility and high performance, one can monetize their website.

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Advault.io

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Discovering successful campaigns, top landing sites, funnels, and competition activity is made possible by Advault. The award-winning software compiles over 16951962 advertising from 13 networks in 19 countries to assist you in finding the top native ads and landing sites. 

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Adplexity

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Publishers may better understand their customers and competitors with the help of AdPlexity's mobile, desktop, and native intelligence. AdPlexity gives businesses the competitive edge they need to enhance performance across all channels.

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Anstrex

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Anstrex is a comprehensive toolkit that teaches you how to generate money from internet advertising. This product guide offers all you need to get started whether you're an internet marketer or affiliate searching for deep insights into native advertising.

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Zlick

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Zlick is a platform with the aim of providing one step subscription to the consumer. It works with WordPress with the method of one article, one-time payment, as well a monthly subscription.

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MemberGate

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MemberGate is a mature platform with 18+ years of experience. MemberGate provides membership to everyone with content to publish. The platform comes with features worth spending on and a team to make it all flow easily and smoothly.  MemberGate is full of tools to manage members' websites and make things run on autopilot.

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Socialpeta

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By offering comprehensive data on the advertisers, publishers, and advertisers of their rivals, SocialPeta enables businesses to run advertising campaigns swiftly and successfully. No more assuming or speculating.

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OpenX

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Global advertising platform OpenX provides publishers, buyers, and developers with the tools to grow their companies. At OpenX, they think that by letting the market know what is occurring during the purchasing process, transparent marketing programmatic technology can increase industry confidence in digital advertising.

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Quick Adsense is a WordPress plugin for managing ads. It provides a quicker and more versatile solution to add Adsense or other Ads code to a blog post. Furthermore, it has the ability to randomly position Ads wherever within a post. It has a straightforward settings page and doesn't overwhelm you with numerous intricate customization options.

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Poweradspy

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Users of the analytics application PowerAdSpy can gain a competitive advantage for their marketing approach. An inexpensive and simple-to-use application called PowerAdspy offers advertising information for all of your company's demands.

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Kevel

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Do you run advertisements? Do you want to provide your consumers with convenient, unobtrusive adverts that live up to their expectations? Kevels is an alternative if you need someone to integrate your technological stack or are searching for assistance constructing a new ad server.

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Epom

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Epom is a program made to display adverts on various devices, including those computers, smartphones, and tablets. It offers data so that companies can assess how effectively their advertising efforts are doing and adjust as necessary to boost their performance.

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AdBulter

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AdButler is an internet advertising platform for publishers and marketers. It facilitates direct ad sales by publishers (instead of through ad networks), which yields larger profits. Its fully automated ordering system makes it simple for advertisers to purchase advertisements.

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By providing fresh direct-sales leads, the ad platform Broadstreet assists local and B2B publishers in increasing their revenue. The direct sales team at Broadstreet provides advice on how to develop profitable campaigns that produce more sales leads than other conventional channels by over 50%.

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Roxot

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Publishers may increase the revenue they receive from their websites by using Roxot, a programmatic ad-serving solution. Roxot utilizes cutting-edge technology and data science to assist publishers with long-term programmatic income growth. 

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Playwire

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Playwire brings to you the RAPM platform that makes ad monetization simpler and smarter. Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently.

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Undertone

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A leading provider of intelligent, high-impact advertising solutions, Undertone provides incremental revenue opportunities and unique demand formats to publishers. Undertone is a proud member of the CBA, TAG, and IAB and is committed to continuing to adhere to compliance and guidelines as it evolves.

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Chocolate is the world’s first video SSP with 100% server-side auctions. It is a global company that aims to deliver the best mobile, desktop, and connected TV video advertising solutions. They offer powerful monetization solutions for app developers, mobile publishers, and CTV providers. 

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