Playwire

Verified

Through Playwire's proprietary technology, the RAMP Platform offers access to the following:

• Ad Serving: Take advantage of the most powerful ad servers of Playwire to maximize your ad revenue with simplicity.
• Reporting and Analytics: Playwire's Advanced Yield Analytics includes detailed analytics and insights at your fingertips to help maximize ad revenue.
• Data Management Platform: Harnesses your own first-party data with a built-in Data Management Platform (DMP). Make the most of your audience with a GDPR and CCPA compliant DMP that offers all the benefits of an enterprise-grade DMP and eliminates reliance on third-party cookies in a privacy-friendly way, future-proofing your ad revenue stream.
• Video Player: Increase CPMs with video ads delivered through a feature-rich, low-latency video player.
• Consent Management Platform: Manages consent information to stay in compliance with CCPA and GDPR.
• Ad Safety and Quality: Protects your brand from harmful ad quality and brand safety issues by using Playwire.
• Identity Solutions: Maximizes your revenue with your choice of identity solutions. In addition to Playwire ID, RAMP integrates other industry-leading identity partners to provide you with the options that work best for your content and audience, at no extra charge.
• Header Bidding: Drive more competition with display, video, and in-app header bidding.

• Global Direct Sales Team: Playwire offers immediate access to a global team of sellers that spans more than 15 countries.
  
• Multidisciplinary Team of Experts: Playwire is backed by a collaborative, supportive, team of ad tech experts.
  
• Customized + IAB Audience Segments: Through integration with Playwire's built-in DMP, segment your audience data based on demographics, interest, geography, behaviors or even your own pre-defined, custom key values.
• Hashed Email API: Turns your user's email addresses into encrypted identifiers to be safely shared up the chain with media buyers for better audience targeting.
  

Here are the steps to signup with Playwire:

• Head to the official Playwire website and click on "Apply Now"
• While setting up your account, ensure that you use the same email address used for Google Analytics. You will receive an account invitation email from Playwire. Clicking on the invite link will redirect you to the Sign-up page.
• Once signed up, you will receive an account activation email.
• GAM (Google Ad Manager) is one of their main ad server partners, so an account is essential to run their ads. If you don't have a GAM account, you will receive an email to register for an account. Click on the link to fill out the registration form. Once this is complete, your account gets submitted for approval.
• Once approved, publishers can test their ad code and go live.

Playwire offers a unique, revenue-amplifying mix of display, video, and custom ad formats including:

• Rewarded Video: A lucrative way to create a unique user experience, these ads reward users for watching the unit in the form of a reward or pre-defined incentive.
• Flex Leaderboard: Make a statement with a premium, full-width ad format that remains in view as the user scrolls through the site.
• Native: This ads match the look and feel of your app to create a cohesive experience. 
• Interstitial (Desktop and Mobile): These are full-screen ads that cover the entire interface of the host webpage or app.
• Bottom Rail: One of the highest performing adhesive units, this unit sticks to the bottom of the user’s screen, centered, while they scroll through a page.
• Left/Right Rail: This unit sticks to the left or right side of the viewport and remains vertically centered while the users scrolls down the page, without overlapping page content.
• In-Content: A traditional square or vertically rectangular ad that is dynamically injected into your site content at a set frequency of your choosing.
• Sidebar: This display ad appears on a website's sidebar, loading when a user scrolls down and only in locations below the fold. 
• Medium Rectangle (Desktop or Mobile): A traditional square or vertically rectangular banner ad unit.
• Leaderboard (Desktop and Mobile): A traditional, horizontally rectangular, banner ad unit.
• App Open: This unit takes up the full screen and occurs immediately upon the opening of the app. The unit is served only once per user, per session.
• Flex Skin: This unit includes a Flex Leaderboard that sticks to the top of the viewport and dynamically inserts a skin in the left and right margins, or empty areas, of your site.
• Skyscraper: A traditional, vertically rectangular, banner unit that can be used in a desktop environment.
  

Playwire operates on a net 60-day payment cycle. This means that the revenue is credited to your account 60 days after the end of that month, provided that the revenue for that month exceeds their minimum payout threshold of USD 100 and USD 500 for Wire Transfers.

CPM rates, or rates based on Cost Per Thousand impressions, are determined by multiple factors, some of which include ad format, audience demographics, and niche industry. Although Playwire offers industry-competitive CPM rates, they will undoubtedly vary from publisher to publisher depending on a number of circumstances. 

• Playwire was founded in 2007. Learn more about the history of Playwire here.
• In 2018, FreakOut Holdings acquired Playwire as a majority owner (although Playwire is still a separate company).
• Playwire helps publishers and creators uncomplicate their ad tech stack by providing access to everything you need to monetize your content, including a global direct sales team, a comprehensive set of demand sources, proprietary technology, a team of multi-disciplinary experts, and much more. 
  
• The RAMP Platform combines human and machine intelligence to increase your ad revenue through real-time predictive algorithms.
• Playwire is dedicated to partner success, which is why they offer simple technical integration and provide each partner with a dedicated Partner Success manager and expert guidance every step of the way.
  

Playwire operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences

Advertisers know and trust the quality of sites they find in Playwire partners. By ensuring quality and trust, Playwire is able to Demand More for you and get the best rates in the business. Playwire's eligibility requirements include: 

1. You have a good footprint in English speaking countries (USA, UK, CA).
2. Google Analytics is installed and running, recording a minimum of 100,000 monthly page views.
3. You are not blacklisted with Google or other major ad providers.
4. Your content is unique, original, and amazing for audiences and advertisers.
5. You have a Privacy Policy page, which is secure (HTTPS).

Simple and user-friendly, the Playwire dashboard lets you view key metrics at a glance as well as monitor how your ads are doing in granular detail to gain further insights into ad revenue, impressions, and visitors.

At a glance, publishers can access quick details on Total Revenue (of the last 7 days), Avg PV CPM (average pageview per cost per mille), Avg Session CPM, and Total Impressions. Other features include, a Header Bidder tab (which shows the average bid for each active bidder during the last seven days), a Country tab to show top performing countries as per revenue or impressions, a Source Pie Chart showing the distribution of your ad revenue, among other metrics.

Playwire believes in a revenue share model to ensure both sides of the partnership are sitting on the same side of the table. Having been in business for more than 15 years and having tried all kinds of models, Playwire has seen this is the best way. If you look at the landscape of providers including SSP, DSP, exchanges, and events in some case management platforms, they have one interest in mind: to extract as much as they can from you. Playwire is the only company providing you with the technology, manpower, and size to demand more and get your seat at the table. By working on a revenue share methodology, it allows for a truly equal partnership, so when you make more money so does Playwire.