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Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. Their RAPM platform makes ad monetization simpler and smarter.
Having spent 15 years methodically building a consolidated publisher ad tech stack, their RAPM platform boats efficient algorithms to maximize CPMs while providing access to the most comprehensive set of demand sources on the market. Playwire also allows you to drive price competition between demand sources with the comprehensive in-app header bidding solution.
The platform provides access to everything you need to monetize your website or app more effectively in a single platform, with access to the best of ad tech, no matter your size.
Along with access to proprietary technology, Playwire offers the following: Their smarter ad tech stack means higher yield.
Playwire operates on a net 60-day payment cycle. This means that the revenue is credited to your account 60 days after the end of that month, provided that the revenue for that month exceeds their minimum payout threshold of USD 100 and USD 500 for Wire Transfers.
Playwire helps you monetize sites of all kinds. It also helps you monetize mobile apps and software applications.
There are some requirements that publishers have to meet to enjoy the monetization features offered by Playwire.The publishers must have a good footprint in English-speaking countries like the USA, UK, Canada, and such. Google Analytics must have recorded a minimum of 500,000 monthly page views for your site. The publisher must not be blacklisted with Google or any major provider. The content must be unique and original. The website must have a Terms of Service page that is secure. For apps, there must be 1,000 daily active users.
Playwire offers the following ad formats:
Playwire monetizes both display and video on AMP pages.
Publishers can keep their accounts, but they cannot run on your site in tandem with the script and ads by Playwire. While Playwire works with AdX and is a Google Certified Partner to access their demand, publishers have to implement Playwire SDK.
Playwire has partnered with Blockthrough to provide an ad recovery program that is already integrated with each of their solutions.
Playwire is a Google Certified Publishing Partner and it works with Amazon’s UAM and TAM products. Additionally, they work with over 30 SSPs and DSPs.