Playwire Description

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Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. Their RAPM platform makes ad monetization simpler and smarter.

Having spent 15 years methodically building a consolidated publisher ad tech stack, their RAPM platform boats efficient algorithms to maximize CPMs while providing access to the most comprehensive set of demand sources on the market. Playwire also allows you to drive price competition between demand sources with the comprehensive in-app header bidding solution.

The platform provides access to everything you need to monetize your website or app more effectively in a single platform, with access to the best of ad tech, no matter your size.

Quick Facts
~ $100 Payment Threshold
Header Bidding Tech
Privacy Compliant
Brand Safe

Playwire Products

Along with access to proprietary technology, Playwire offers the following: Their smarter ad tech stack means higher yield.

  • Header Bidding: Drives more competition with display, video and in-app header bidding.
  • Ad Serving: Takes advantage of the most powerful ad servers to maximize your ad revenue with simplicity.
  • Reporting and Analytics: Includes robust analytics and reporting capabilities to help maximize ad revenue.
  • Data Management: Harnesses your own 1st party data with a built-in Data Management Platform (DMP).
  • Video Player: Increases CPMs with video ads delivered through a feature-rich, low-latency video player.
  • Consent Management: Manages consent information to stay in compliance with CCPA and GDPR.
  • Ad Safety and Quality: Protects your brand from harmful ad quality and brand safety issues.
  • Identity Solutions: Maximizes your revenue with your choice of identity solutions. In addition to Playwire ID, RAMP integrates other industry-leading identity partners to provide you with the options that work best for your content and audience, at no extra charge.

Playwire Software Images

Playwire Features and Capabilities

  • Global Sales Team: You get immediate access to a global team of sellers that spans more than 15 countries.
  • Robust Integrations: Offers a comprehensive set of 30+ demand source integrations
  • Comprehensive UX: Focuses on maintaining user experience to allow publishers to focus on content production
  • Multidisciplinary Team of Experts: Playwire is backed by a collaborative, supportive, team of experts
  • Built-in DMP: Make the most of your audience with a GDPR and CCPA compliant data management platform.
  • Customizable Scale: It offers all the benefits of an enterprise-grade DMP, eliminating reliance on 3rd party cookies in a privacy-friendly way, future-proofing your ad revenue stream.
  • Efficient Monetization: Makes ad monetization accessible with the RAMP platform.
  • Audience Segments: Segment your audience based on demographics, interest, geography, behaviors or even your own pre-defined key values.
  • Audience Metrics: Measure the performance of your custom audiences, and see how the size and CPMs for audiences change over time.

Playwire Payment Info

Playwire operates on a net 60-day payment cycle. This means that the revenue is credited to your account 60 days after the end of that month, provided that the revenue for that month exceeds their minimum payout threshold of USD 100 and USD 500 for Wire Transfers.

Have you used the software before?

Playwire Key Facts

  • Playwire was founded in 2007
  • In 2018, FreakOut Holdings acquired Playwire as a majority owner (although Playwire is still a separate company).
  • Playwire provides access to everything you need to monetize, including a global direct sales team, a comprehensive set of demand sources, proprietary revenue intelligence technology, and more. 
  • They help publishers uncomplicate their ad tech stack with no more ad ops fires
  • The platform combines human and machine intelligence to increase your revenue through real-time predictive algorithms
  • They offer a comprehensive set of integrations and demand sources, along with a dedicated Partner Success Manager

Playwire Site Type Monetized

Playwire helps you monetize sites of all kinds. It also helps you monetize mobile apps and software applications. 

Playwire Publisher Eligibility

There are some requirements that publishers have to meet to enjoy the monetization features offered by Playwire.The publishers must have a good footprint in English-speaking countries like the USA, UK, Canada, and such. Google Analytics must have recorded a minimum of 500,000 monthly page views for your site. The publisher must not be blacklisted with Google or any major provider. The content must be unique and original. The website must have a Terms of Service page that is secure. For apps, there must be 1,000 daily active users.

Playwire Ad Formats

Playwire offers the following ad formats:

  • Rewarded Video: These ads reward the users for watching the ad in the form of points or such.
  • Flex Leaderboard: These are inline ads that occupy the full-screen height as the user scrolls.
  • Native Ads: These ads match the look and feel of the content on the page.
  • Interstitial Ads: These are full-screen ads that cover the entire interface of the host app.

Playwire FAQ

Playwire monetizes both display and video on AMP pages.

Publishers can keep their accounts, but they cannot run on your site in tandem with the script and ads by Playwire. While Playwire works with AdX and is a Google Certified Partner to access their demand, publishers have to implement Playwire SDK.

Playwire has partnered with Blockthrough to provide an ad recovery program that is already integrated with each of their solutions. 

Playwire is a Google Certified Publishing Partner and it works with Amazon’s UAM and TAM products. Additionally, they work with over 30 SSPs and DSPs.

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