Setupad Description

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Advertising Disclosure

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Setupad is a monetization platform for website owners. With an advanced in-house developed header bidding solution and various other products and optimization tools, Setupad aims to increase publishers’ ad revenue to the maximum. Setupad is a Google Certified Publishing Partner (GCPP), an official member of Prebid, and a registered member of the Trustworthy Accountability Group (TAG).

Additionally, they have developed several tools for publishers, including a Google and IAB - approved Consent Management Platform (CMP), a plugin for easier ad insertion - Setupad WP Ads, and a tool for ad revenue prediction - Yield Calculator.

Quick Facts
Quick Setup
High CPMs
Dedicated Account Manager
~ $100 Payment Threshold
Brand Safe
Google Publishing Partner

Setupad Products

  • Setupad Prebid Self-Serve: ​​A self-serve platform that offers implementation, maintenance, and optimization of header bidding technology and doesn't require much involvement from the publishers' IT team. 
  • Setupad Prebid: Advanced Setupad technology for publishers with direct campaigns ready to manage website monetization in-house with a powerful hybrid header bidding solution.
  • Setupad Header Bidding Wrapper: Full-service solution that connects your ad space with top-demand partners. Access extra Setupad Prebid demand and optimize your Google earnings.
  • Setupad Prebid AdSense: Full-service solution. Combine your Google AdSense demand with Setupad's Prebid demand from 30+ premium SSPs to drive up your ad revenue.
  • Setupad Prebid Manage Account: Unique product for publishers who want to upgrade their AdSense monetization stack and get a better return on their ad inventory with Google AdX.
  • Setupad CMP: CMP tool that captures users' consent effortlessly by collecting and storing visitors' privacy preferences—simple and transparent user consent collection.
  • Setupad WP Ads: A free WordPress plugin that provides you with all the necessary tools to manage, place, target, and various kinds of ads on your website.

Setupad Software Images

Setupad Features and Capabilities

Our cutting-edge website monetization platform is designed to optimize your revenue potential while ensuring a seamless user experience. Take a look at what Setupad has to offer:

  • Prebid.js Auto-Template: Streamlined management of demand partner adaptors (SSPs, DSPs) through an auto-template that's compressed and stored on a cloud ad server. This template optimizes library selection for each user and ad placement, enhancing efficiency.
  • Setupad Ad Server: Experience faster bid responses and tap into a broader range of demand partners with a single server call. Our server-to-server (S2S) connections open up new revenue streams, while minimizing latency.
  • Yield Formula Analytics: Uncover the full spectrum of your revenue potential with our Ad Revenue Calculator. Connect your Google Analytics to gain a precise picture of how all website metrics influence your revenue potential. 
  • Hybrid Header Bidding Solution: Embrace the future of auction technology with our unified stack that combines Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).
  • Viewable Bid Optimization: Maximize your eCPM and comply with Google policies with our intelligent ad refresh algorithm. Refreshing only viewable ads based on user behavior enhances ad revenue without compromising user satisfaction.
  • Premium Ad Quality: Elevate user experience by leveraging our extensive blocklist and real-time blocking software. Safeguard against malicious ads and ensure premium ad quality across your site.
  • Setupad Chrome Extension: Transparent, real-time auction monitoring tool as a Google Chrome extension. Report and block unwanted ads seamlessly across all demand sources maintaining control.
  • Powerful Dashboard: Unified data from all demand partners and sources into one comprehensive dashboard. Prebid.js client, Prebid.js server, Google Open Bidding (OB), and Amazon's Transparent Ad Marketplace (TAM) data in one place.

Setupad Payment Info

The first payment will be credited 60 days after the completion of the first month. For instance, your revenue from January will be credited at the end of March. If you cannot reach the minimum payment threshold of Euros 100, the earning will be added to that of the next month, until it exceeds Euros 100 and is then paid out. You can choose to receive payments via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera.

Have you used the software before?

Setupad Key Facts

  • Founded in 2015
  • Setupad is a Google Certified Publishing Partner (GCPP) a member of the IAB and TAG.
  • Most up-to-date technology in the industry
  • Powerful reporting and analytics tools for data-driven business decisions and yield optimization

Setupad Publisher Eligibility

Setupad requires publishers to have 100k monthly visitors for sign-up. Setupad promises a 30% increase over ad networks like AdSense and Google AdExchange. Most of their clients have seen a minimum of 30% increase in their ad revenue, and some have even seen an increase of over 300%.

Setupad Pricing

Setupad operates on net 60-day payments and there is a minimum of 100€ threshold. Meaning, if the earnings don't reach the threshold for the month, they will be added to the next month and paid out. Setupad offers payments through bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera.

Setupad Ad Formats

Setupad offers the following ad formats:

  • In View Ads: Elevate engagement with our Setupad Smart Ad Refresh. Only ads in the user's view are refreshed, ensuring a seamless browsing experience while boosting ad revenue.
  • Sticky, Side Rail, and Anchor Ads: Improve your viewability with ads that stay fixed at strategic spots on your webpage – top, bottom, left, or right.
  • Lazy Loaded Ads: Our lazy-loaded ads trigger precisely when users are most likely to see them, minimizing load times and maximizing viewability.
  • In-stream Video Ads: Captivate audiences with video ads seamlessly integrated before (pre-roll), during (mid-roll), or after (post-roll) existing video content.
  • Rewarded Ads: Transform user interactions into rewarding experiences. Users can watch these ads in exchange for a reward – extra coins or a hint in a game, or access to some exclusive content.
  • Interstitial Ads: Increase user engagement with a noticeable ad format that covers the interface of the site. These ads either fill the screen on a mobile device or float over a webpage on a desktop.
  • Static Banner Ads: Implement the best-performing banner sizes on your website without diminishing your user experience. 

Setupad FAQ

This depends on various vital factors. Setupad reports an average 30% increase when switching from Google AdSense, but in some cases, this number can grow to even 300%.

It depends on the product you are interested in, but generally speaking, your website should generate at least 100K monthly visitors.

Publishers just have to sign up and provide them with the website domain and contact details, and they will get back to you about the further steps and monetization opportunities.

Setupad has contracts to cover both the publishers and their security. The contract is sent when both parties have agreed on a test period.

Setupad pays publishers in Euros.

Partnering with Setupad who is a GCPP means that all of our products and optimization tools are compliant with Google Policies. You’ll gain a comprehensive range of insights, services, and cutting-edge technology to enhance your digital content and attract lucrative advertising demand.

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Setupad Reviews

5.0 / 5
Overall Rating

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value for Money

Great revenue uplift on custom websites with high traffic

They use header bidding tech to increase your overall advertising revenue. If you have a good volume of traffic and your website is custom-coded, you should definitely give them a try. They will give you ad codes that you need to place on your website and wait for some time to see the lift in CPMs. As more demand partners and SSPs approve your website, you'll eventually see the header bidding technology in action, and your CPM will increase over time. You need to give them 2-4 weeks' time for the optimization to kick in.

  1. I have been using them for years and they are always consistent in theirpayments.
  2. The reporting and the dashboard is very professional and the setup is easy.
  3. There is a good increase in the overall CPMs and you can run them along with AdSense as and additional source of revenue.
  1. If you are looking for a solution where you can just add a script and you can see multiple ads showing up across your site then Setupad is not the solution. You have to manually place the ad codes.

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value For Money