Snigel Description

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Snigel, established in 2012 by ex-Google executives, is a leading player in the ad tech industry, dedicated to helping publishers boost their ad revenue while maintaining optimal user experience and compliance with data privacy laws like GDPR and CCPA. Their flagship product, AdEngine, utilizes machine learning to deliver optimal ad placements, significantly enhancing revenue potential for publishers. Additionally, Snigel offers tools such as AdConsent for consent management, AdVantage for performance tracking, and AdSistant for transparency, ensuring a comprehensive approach to ad monetization.

The company is renowned for its rapid growth and innovation, consistently featuring in prestigious lists like Deloitte's Technology Fast 50. With a commitment to publisher success, Snigel provides extensive support and tailored ad setups through their global Ad Operations team. By leveraging advanced technologies and a deep understanding of the publishing landscape, Snigel empowers publishers to focus on creating great content while achieving long-term revenue growth​.

Quick Facts
Quick Setup
Faster Payouts (NET 30 days)
Global Fill Rates
Brand Safe
Google Publishing Partner
Excellent Client Service

Snigel Products

Snigel offers a suite of products designed to optimize ad revenue and compliance for web publishers.

  • AdEngine - Header Bidding Solution: AdEngine is a lightweight solution that uses machine learning to optimize ad placements, matching the best ad to each impression for increased revenue and enhanced user experience.
  • AdConsent - User Consent Management: AdConsent ensures compliance with GDPR and CCPA regulations by efficiently managing user consent, enhancing trust and compliance for website owners.
  • AdVantage - Performance Tracking Dashboard: AdVantage provides a real-time performance tracking dashboard that unifies all ad performance data into one intuitive interface, offering interactive visualization tools and exportable reports.
  • AdSistant - Auction Transparency Extension: AdSistant is a free Chrome extension that offers on-site auction transparency, allowing publishers to gain insights into their ad auctions and improve their ad strategies for better monetization results.

Snigel Software Images

Snigel Features and Capabilities

  • Machine Learning Optimization: AdEngine uses advanced algorithms to optimize ad placements, boosting revenue while maintaining user experience.

  • Comprehensive Compliance: AdConsent ensures seamless GDPR and CCPA compliance, helping publishers manage user consent effectively.

  • Real-Time Performance Tracking: AdVantage provides an intuitive dashboard with real-time performance tracking and interactive reports.

  • Enhanced Transparency: AdSistant offers on-site auction insights through a free Chrome extension, improving ad strategy and revenue.

  • Diverse Ad Formats: Snigel supports various ad formats including native video, interactive ads, and programmatic/PMP offerings to engage users and increase revenue.

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Snigel Publisher Eligibility

To be eligible for Snigel's services, publishers must have at least 100,000 monthly pageviews and daily earnings of $50, with high-quality, original content free from copyright issues. Additionally, traffic must be minimal or free of bot activity.

Snigel Pricing

Snigel offers a cost-effective pricing model starting at $0 per month, based on usage. This makes it accessible for small to large businesses. With no setup fees and a focus on high-quality publishers (minimum 100,000 monthly pageviews and $50 daily earnings), Snigel provides advanced AI optimization, Google AdX access, and comprehensive reporting tools to maximize ad revenue potential​.

Snigel Revenue Share

Snigel operates on a attractive revenue share model, ensuring publishers get a substantial portion of their ad earnings. The platform supports a variety of payment methods including PayPal, bank transfers, and wire transfers. Payments are made on a Net 30 basis, meaning publishers receive their earnings 30 days after the end of the billing period. To qualify for a payout, a publisher must reach a minimum threshold of $50, making it accessible for websites of various sizes to receive timely and consistent payments

Snigel Ad Formats

Snigel offers the following ad formats:

  • Native Video Ads: Snigel offers native video ads that blend seamlessly with site content, enhancing user engagement and increasing ad revenue.

  • Interactive Ad Formats: Interactive ads provided by Snigel engage users with dynamic content, driving higher click-through rates and better ad performance.

  • Programmatic/PMP Ads: Snigel’s programmatic and Private Marketplace (PMP) ad formats enable real-time bidding, ensuring publishers get the highest possible revenue for their ad inventory.

  • Display Ads: Traditional display ads are optimized through Snigel’s AdEngine, ensuring the best possible placements and revenue outcomes.

  • Viewability-Optimized Ads: Snigel’s viewability-optimized ads ensure higher visibility and engagement, leading to improved ad performance and revenue

Snigel FAQ

AdConsent manages user consent for GDPR and CCPA, ensuring publishers meet all data privacy regulations seamlessly.

Snigel’s AdEngine is a header bidding solution that optimizes ad placements using machine learning, maximizing revenue for publishers.

Snigel works with a number of publishers across various niches, but they extensively work with Technology, Gaming, Education, Music, and Auto content.

Snigel aims to learn as much as possible about the publisher's site, business, and audience and then ask for recent benchmarks and explore the expectations and goals of the publishers. They then work on a plan of action and decide the percentage of publisher's traffic they would optimize.

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