AdPushup is a solution for revenue optimization that raises publishers' CPMs and CTRs in order to maximize their ad revenue. They achieve this, among other things, by automating A/B testing for publisher-side ad layout optimization.
The Microsoft Ventures-funded team is a member of the IAB, a Google NPM Partner, and a registered member of the Trustworthy Accountability Group (TAG). Leading venture partners have contributed to multiple rounds of funding for it.
They take great satisfaction in having the best monetization tools available on a single platform. They provide creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion in addition to their other services. Additionally, AdPushup provides the most recent ad technology optimization strategies, including lazy loading and auto-refresh advertising.
They have easy payments, and you can choose to get paid via PayPal or bank wire on Net-45 terms for the revenue generated by serving ads through their network on your site. They have a minimum payment threshold of USD 50.
AdPushup has no specific requirements that publishers have to meet in order to work with AdPushup, except that you must have more than $5000 USD monthly ad revenue, and you have to give AdPushup exclusivity. They generally approve all publisher submissions.
AdPushup offers the following ad formats:
AdPushup believes that optimization is a game of numbers, and they can deliver results that are proportional to your baseline revenue. They work only with websites that are generating USD 5000 in monthly ad revenue.
It takes only 5 minutes to create your account and post that; you have to verify your website by adding a single line of code to the website's header. The ad ops team will then help with the setup.
Publishers will maintain complete control of their websites at all times. They can use the visual editor to set up and test new ad layout variations, or their ad ops can do it for you, but it will all go through your approval.
I used AdPushup back in 2015, and since then, there has been a lot of features that got added. However, my experience with them has been amazing both as a publisher and an employee. I worked with AdPushup for around 6 months, from October 2015 to March 2016. I was monetizing my website with AdPushup prior to that can continued using them on my site for some time and saw significant revenue uplift. But, since the majority of my sites revenue was coming from Google consumer surveys, I wanted to keep very limited ads on my website. Thus, I went back to AdSense later.