Ezoic Description

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Advertising Disclosure

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Ezoic is a technology solution for digital publishers looking to earn more revenue through their website(s) and optimize UX. As a Google Certified Publishing Partner, the platform makes sure that websites utilizing their technologies comply with AdSense guidelines. While having an AdSense account is not mandatory, Ezoic prefers it in good condition if you have one, as they are unable to grant approval to websites that have been banned by AdSense for breaching their policies.

Ezoic prefers websites that are informational, content-rich, creative, and engaging, rather than those primarily focused on corporate or e-commerce activities. A blog that is connected to an online store can be taken into consideration.

Ezoic helps you monetize websites intelligently to increase revenue and balance UX. They offer automated sophisticated decision making with real machine learning that adapts ads, layouts, and frameworks to maximise revenue.

Quick Facts
Faster Payouts (NET 30 days)
High CPMs
Multiple Formats
Global Fill Rates
~ $100 Payment Threshold
Brand Safe

Ezoic Products

Ezoic offers a comprehensive product suite designed to optimize website monetization, user experience, and performance. Their products leverage artificial intelligence and machine learning to provide publishers with advanced tools and solutions. Here are some key components of the Ezoic product suite:

  • Ezoic Ad Tester: Ezoic's flagship product, the Ad Tester, uses machine learning algorithms to automate and optimize ad placements on websites. It intelligently tests different ad combinations, layouts, and locations to determine the most effective ad setup for maximizing revenue.
  • Header Bidding, AdX: Helps implement top ad exchanges, premium networks, header bidding and more with access to Google AdX, A.I ad inventory to drive up bids, link and mediate existing ad networks to compete.
  • Video Player: Helps host videos directly on your site, improve SEO by adding video content, maximise revenue, easy-to-use interface and more.
  • Site Speed Accelerator: This product helps improve website loading speed by automatically implementing various performance enhancements. It optimizes images, scripts, and other website elements to ensure fast and efficient page loading, resulting in improved user experience and search engine rankings.
  • Layout Tester: The Layout Tester allows publishers to test different website layouts, templates, and designs. It helps identify the most engaging and user-friendly layout that can lead to increased visitor engagement and ad revenue.
  • Automated Ad Mediation: Ezoic's Ad Mediation feature automatically optimizes ad delivery by integrating with multiple ad networks and demand sources. It ensures the highest paying ads are displayed to maximize revenue potential.
  • Ezoic Leap: Ezoic Leap is an artificial intelligence-powered platform that assists publishers in content creation. It provides insights and recommendations on topics, headlines, and content elements to optimize engagement and reader satisfaction.

Ezoic Software Images

Ezoic Features and Capabilities

  • Expanded Benefits with Levels: Each level offers more ad partners, the highest revenue guarantee, more perks, and progressive resources like devoted employees and subject matter experts.
  • Scalable Options:  As you develop, you may open up additional premium monetization options, link your current ad networks, automate advertising testing, and access top-performing advertising partners.
  • Big Data Analytics: Ezoic makes use of powerful data science models created specifically for SEO to make it simple for websites to test and apply improved title tags.
  • Ezoic Cloud: With a lightning-fast cloud designed for publishers, you can instantly distribute sites. It has cutting-edge security features designed specifically for ad-serving sites, as well as Core-Web-Vital-friendly ad serving.
  • Chrome Extension Capabilities: Offers drag-and-drop ad testing locations using Ezoic's Chrome Extension.
  • Automated Testing and Linking: Automatically triggers multivariate testing to run thousands of experiments at once. Helps test thousands of ad networks automatically, link existing relationships, and let Ezoic control bid competition for each visitor.

Ezoic Payment Info

Ezoic operates on a new-30 day schedule and pays you in arrears, which is generally within 30 days. For instance, the revenue you earned in January will get paid at the end of February. Their payments generally go out between the 27th and 31st of the month. They generally put 45 days in their terms, but you can expect payment within a month. If not, you can unequivocally rely on 45 days to be the absolute maximum and 30 days to be the norm. You must have a minimum of $20 in your account with updated tax information to receive your payments.

Have you used the software before?

Ezoic Key Facts

  • Ezoic was founded in 2010 as a technology solution for digital publishers looking to earn more revenue through their website(s) and optimize UX.
  • Ezoic provides access to top-performing ad partners, connects existing ad networks, automates ad testing, and unlocks more premium monetization solutions as publishers grow.
  • Ezoic's sophisticated AI removes all the guesswork through in-depth analytics, offering every visitor a better experience while increasing revenues automatically.
  • Deliver sites instantly with a super-fast cloud built for publishers.
  • You can try Exoic’s features for free, without a credit card
  • They are a Google Certified Publishing Partner and a trusted source for help with Google products like AdSense and Google Ad Manager. The platform is also a certified partner of Cloudflare, JW Player, and Flippa website exchange. 

Ezoic Site Type Monetized

Ezoic does not seek websites that are primarily corporate or e-commerce in character, but rather sites that are informative and content-rich, creative, and appealing. But it can be taken into consideration if your website is a blog that is connected to an online store.

Ezoic Publisher Eligibility

Ezoic no longer imposes any pageview limits on new sign-ups. They have removed their earlier threshold and now you do not need 10,000 monthly visits to use their features. This has allowed smaller sites to also qualify and get the chance to work with advertisers that pay highly or third-parties that would have otherwise excluded them.

All sites still need to be in compliance with Google's policies which include but are not limited to:

  • No invalid clicks/impression
  • Not falsely encouraging clicks
  • Not offering copyrighted materials/downloads
  • Not offering counterfeit goods
  • Sites must have reliable traffic sources
  • Does not use automatically generated content
  • Not keyword stuffing
  • Not using adult/dangerous/derogatory content
  • Not using aggressive/threatening content

Ezoic Pricing

The Ezoic Standard plan includes all the building blocks you need to monetize and grow your website, like access to GAM and Ad Exchange, advanced reporting, diagnostics for site speed etc, for 10% revenue share.

The Ezoic Premium plan, available only to Level 2+ current customers includes premium ad partners with higher CPM rates, advanced ad reporting, Ezoic analytics API, multi-user account permissions, quarterly site reviews and other benefits.

Ezoic Revenue Share

You can use Ezoic's features for 30 days, which is absolutely free. Post the 30 days, they shall keep revenue from an ad on the page to pay on your behalf to continue using their monetization features. This is their default setting. Alternatively, you can share 10% of the revenue you have earned using their platform.

Ezoic Ad Formats

Ezoic offers the following ad formats:

  • Display Ads: It is essentially a blanket term for image/video ads of all shapes and sizes. It uses a push approach where users who see your display ads are targeted purposefully for those ads.
  • Native Ads: These are also referred to as ‘recommended content’ or ‘promoted stories’ and are a way of advertising content in a way that is ‘native’ to its environment.
  • Anchor Ads: These are ads that stick to the bottom of the screen regardless of scrolling. 
  • Sticky Sidebar Ads: These ads will float with the user as they scroll down the page to stay in view. 
  • Vignette Ads: These ads are displayed when the user leaves a page, rather than when they arrive on one, so the user doesn’t have to wait for them to load. 
  • In-Stream Video Ads: Ezoic supports in-stream video ads, which are seamlessly integrated within website content via Ezoic ad player.

Ezoic FAQ

All the sites, irrespective of the monthly pageviews, must also adhere to Google's Ad Policy guidelines, which reflect common ad policy standards for all ad networks and exchanges available automatically to sites once they begin using Ezoic. The content must be original and unique. All the traffic must be identifiable, human, and without known violations of common policies. If a site possesses an existing Google AdSense or Ad Manager account, it must be in good standing with Google.

Ezoic works with all content verticals that includes but is not limited to home and garden, automotive, sports, hobbies, travel, food and drink, health, science, nature, business, humor, literature, games, entertainment, technology, lifestyle, culture, history, geography, education, family, and more.

Ezoic provides publishers with unprecedented control over how ads display on their sites. Its A. I lead the industry in learning and adapting to how ads affect revenue and user experiences. It provides easy tools to display a unique combination of ads that can help make the most money for publishers without detracting from the user's experience.

No. Ezoic makes sites display ads faster.

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