Venatus

Verified

Venatus offers a range of products tailored for gaming publishers:

• Programmatic Advertising: Venatus leverages programmatic technology to automate and optimize ad placements for publishers. Through Real-Time Bidding (RTB), ad spaces are auctioned in milliseconds, ensuring that publishers receive the highest possible CPM for each impression.
• Direct Sales: Venatus secures exclusive brand deals for gaming publishers, allowing them to monetize premium inventory through high-value campaigns. By working directly with brands and agencies, publishers stand to get higher CPMs compared to standard programmatic ads. 
  
• In-Game Advertising: Offering seamless in-game advertising solutions where ads appear as natural elements within the gaming environment, Venatus serves a non-disruptive, immersive advertising that enhances gameplay.
• Video & Display Ads: Through high-impact ad formats such as video ads, publishers can monetize users without disrupting gameplay. High-visibility display ads help publishers effectively monetize their traffic and maximize engagement while maintaining a smooth user experience. 
• Custom Creative Solutions: Venatus offers bespoke ad experiences designed for high-performance.
• Exclusive Publisher Partnerships: Through collaborations with top gaming publishers like EA, Miniclip, Rovio and more, Venatus provides high-impact ad solutions perfect for gaming content.

Key features that make Venatus an ideal choice for publishers:

• Exclusive Gaming Focus: Venatus is one of the few ad platforms dedicated entirely to gaming and entertainment. This specialization allows the network to deeply understand gaming audiences, ensuring that publishers get the most relevant and high-performing ads for their platforms.
  
• Premium Direct Demand: The network provides exclusive access to direct ad campaigns from top-tier advertisers, ensuring publishers receive high CPMs and competitive fill rates. Since direct deals aren’t subject to auction fluctuations, publishers experience more consistent revenue streams.
• Brand-Safe Environment: Ensures that inappropriate, misleading, or intrusive ads are blocked from appearing on publisher sites. Works with IAB, TAG, and other regulatory bodies to maintain high safety and transparency standards.
• AI-Powered Yield Optimization: Leverages machine learning and advanced AI algorithms to automate and optimize ad performance in real time, ensuring maximum revenue generation. Intelligent bid strategies adjust floor prices, prioritizing high-value bids to help publishers achieve the best possible eCPMs.
• Enhanced Performance Analytics: Venatus provides detailed, real-time reporting tools that help publishers track monetization performance by comparing Session RPM, Page RPM, fill rate and more.
• Rapid-Response Technical Support: Expert guidance on ad tagging, platform integration, campaign optimization and more. 
• Flexible Ad Integration: Supports various ad formats for seamless implementation.
• High Viewability Standards: With an 80% viewability rate, Venatus facilitates high ad exposure and user engagement, using advanced tools to track and optimize viewability metrics.
• Premium Network of Advertisers: Venatus connects publishers with a premium network of high-quality advertisers, enhancing ad performance and user experience to drive better engagement and revenue outcomes.

Thinking about joining Venatus as a publisher? Getting started is super simple. You will need to fill out a contact form to connect with the team. Once you submit your details, approval typically takes anywhere between 10-14 business days.

• Display Ads (Leaderboard, MPU, Skyscraper): Venatus offers engaging display ads that seamlessly integrate into gaming environments, ensuring high visibility and user interaction.
• In-Game Ads (Integrated within gameplay experiences): This ad format ensures player immersion remains intact while generating revenue through premium brand partnerships.
• Mobile Ads: Offers mobile-first ad solutions tailored to gaming and entertainment publishers.
• Video Ads: High-impact video ads provide immersive and engaging content that captures the attention of gaming audiences.
  
• Rich Media Ads: High-impact, interactive rich media ads are designed to provide an engaging experience, encouraging user interaction and boosting ad performance.

• Payment Methods: Bank transfer, PayPal, and wire transfer. Payment possible in GBP, USD and EUR.
• Minimum Payout Threshold: Typically starts at $100.
• Payment Frequency: As standard, Venatus has a Net 90 payment term, although this can vary case-by-case. The net payment frequency is agreed at contract stage.
• Revenue Share Model: Competitive splits based on traffic quality and volume.

CPM rates with Venatus vary based on several factors:

• Geographic Targeting: Higher rates for Tier 1 countries.
• Content Quality: Engaged audiences yield better CPMs.
• Ad Format: Video ads generally offer higher CPMs than display ads.
• Seasonal Demand: Higher earnings during peak advertising seasons.

• Founded: 2010
• Headquarters: London, UK, with offices in Makati, Seoul, New York, Sydney and LA.
• Works with: Gaming and esports publishers.
• Supports: In-game, around-the-game, and away-from-game display and video advertising formats.

Venatus supports a wide range of gaming websites, including:

• Editorial & Review Sites
• Online Casual Games
• Community and companion sites
• MODS and Servers 

Venatus serves a global audience with a particular focus on premium markets such as Europe and North America. 

To qualify as a Venatus publisher, you must have:

• A minimum of 1.5m monthly pageviews
• At least 20% of traffic from Tier 1 countries (US, UK, CA, AU, DE, FR)
• No explicit, harmful or illegal subject matter

Upgrading from AdSense to Prosper isn’t just an upgrade—it’s a revenue game-changer. Publishers using Prosper have seen RPM boosts of 50% to 95%, thanks to faster auctions and lightning-quick ad loading, which have driven a 47% year-over-year increase in ad impressions.

Prosper’s intelligent ad selection and multi-format support ensure that only the most profitable ad combinations appear on your site. With an impressive 48% year-over-year growth in Revenue Per Session and access to premium global direct sales, partnering with Venatus puts your monetization on autopilot.

Get unmatched transparency with Prosper’s intuitive dashboard and bidder-level reporting. Track page RPMs, session RPMs, fill rates, and more with fully customizable reports. Integration is easy- Prosper’s Easy Tagging system ensures seamless implementation, whether your site is an MPA, SPA, or anything in between.