The Best MCM Partners for Publishers

With Multiple Customer Management (MCM), publishers with access to Ad Manager can earn revenue with the help of third-party providers who can consult, represent, and manage networks or inventory on their behalf. Small publishers can delegate their Ad Manager network management to a third-party publisher upon request. This establishes a parent-child relationship, where the network that requests access is the "parent publisher," and the network that grants access is the "child publisher."

MCM partners are companies that Google approves and provide a range of services to help publishers increase their overall advertising revenue. You need to provide the network code to your MCM partner and approve the authorization to represent your inventory. Most MCM partners have developed header bidding and other advanced monetization technologies to assist publishers in their monetization. They usually charge 10-30% of the revenue share. 

How to Choose the Best MCM Partner?

Choosing the right MCM partner can be a daunting task, but there are several key factors to consider:

  • Experience: Look for partners with experience working with publishers and a track record of success.
  • Expertise: Choose partners who increase the overall yield and ad cpm rates of your website without the necessity of additional ad units. 
  • Technology: Ensure your partner has the latest ad optimization technologies like header bidding, auto-refresh, high viewability, etc. 
  • Support: Look for partners that provide excellent customer support, including training, troubleshooting, and ongoing guidance.

AdPushup is a solution for revenue optimization that raises publishers' CPMs and CTRs in order to maximize their ad revenue. They achieve this, among other things, by automating A/B testing for publisher-side ad layout optimization. 

Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.

MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.

Snigel has access to premium advertising campaigns as a Google MCM Partner and Google AdX Partner. With the help of its AdSense revenue estimator, Snigel can increase your ad earnings. This platform is regarded as one of the best available substitutes for AdSense and anti-AdBlock tools.

Readwhere Ad Exchange is an Indian vernacular advertising network that helps non-Hindi/English publishers monetize their content effectively. They support publishers across all languages, sizes, content types and publishing genres. They work directly with brands and agencies on various high-return CPM and CPC campaigns.

For web publishers, Clickio provides an all-in-one technological solution that combines a cutting-edge, AI-powered ad platform with integrated compliance, site performance, and analytics capabilities.

CafeMedia and AdThrive have been amalgamated into Raptive, which is a new kind of company that transforms creators into global brands and lasting businesses. For creators, they become your strategic partner that is equipped with expert advice, similar strategies, ad management, tailored technology, and inspired opportunities across all aspects your business.

Adnimation believes that creators should be able to pursue their passion. To create. To succeed. To make the internet a better place. That’s why its mission is to empower creators with the means to succeed and transform their creative passion into sustainable and long-term business success.

Benefits of MCM Partners for Publishers

MCM platforms offer several benefits for publishers, including:

  • Enhanced Monetization: Google's MCM program could offer publishers additional monetization opportunities through various channels, such as YouTube, Google AdSense, and other Google platforms. This could lead to increased revenue streams and potential growth for publishers.
  • Advanced Analytics and Insights: MCM partners provide publishers with valuable insights into their audience's behavior, content performance, and other relevant metrics. This data could help publishers make data-driven decisions to optimize their content strategy and improve engagement.
  • Brand Association: Being part of Google's MCM program could lend credibility and legitimacy to publishers, as they would be associated with a well-established and renowned tech company.

MCM partners are often called AdX resellers. The MCM partners give approved third parties how to offer Ad Exchange access to their clients and open premium monetization services to more publishers with no high entry requirement cost. Additionally, they offer ongoing support to publishers to maximize their revenue.

Frequently Asked Questions

MCM stands for Multi-Channel Marketing, which involves using multiple channels to reach your target audience, including email, social media, display advertising, and more.

MCM is essential for publishers because it allows them to connect with their target audience through multiple channels, maximizing their reach and increasing their chances of engagement and conversion.

Choose an MCM partner that has experience working with publishers, expertise in the channels you want to target, the technology and tools necessary to execute your campaign effectively, and excellent customer support.