Raptive

Raptive provides all the essential features needed by an online content creator and a publisher. These major features are:

• Access to Premium Ad Networks: Publishers and content creators can get exclusive access to premium ad networks and exclusive partnerships through Raptive and maximize their earnings.
• Personalised Support: Raptive provides a highly qualified team for support and personalised recommendations based on companies’ and creators’ previous performance to excel in the future.
• Slickstream Suite: It is a user engagement tool that helps transform a one-time visitor into an actual reader, with features including as-you-type search, an advanced recommendation engine that suggests different content based on the reader's browsing habits, and increasing pageviews and time on site.
• High Ad Quality: Raptive promotes high-end advertisements that encourage more engagement. To maintain high-class ad experiences, Raptive has the audit option.
• Video Player Option: Playlist player, related player, and sticky outstream player are offered by Raptive to effectively monetize video content.
• Content Optimization: To optimize the content and enhance audience engagement, Raptive offers AI-driven content, titles, structure, and more recommendations.
• Innovative Solutions: The platform offers innovative solutions to publishers and creators that give them an edge in the case of third-party cookies, AI, and privacy/anti-trust issues. These solutions allow its users to flourish even if there are any changes in the world of digital media.

Publishers and digital content creators can get started with Raptive by following these steps:

• Visit the official website of Raptive.
• Click on the ‘Apply Now’ button on the topmost side of the home page.
• Fill in the asked information about the site info.
• Then, sign in with your Google account and complete your Google Analytics verification for site traffic information.
• Submit the form, and a team member of Raptive will connect with you shortly after reviewing your application.

Raptive offers some highly-viewable ad formats to increase viewability and get high revenues that include:

• Header Ads: These ads are long and rectangular in size and appear at the top of the website.
• Sidebar Ads: This type of ad runs in the sidebar of your site and often increases engagement.
• Sticky Sidebar Ads: A sticky sidebar ad appears at the bottom of your sidebar and “sticks” to the top of the web page as the reader scrolls down the page.
• Content Ads: These ad placements are very viewable and appear inside the body of your posts across desktop, tablet, and mobile between paragraphs.
• Recipe Ads: This is a type of ad that appears inside the recipes on your site to get the audience's attention.
• Sticky Footer Ads: A sticky footer ad is one that sticks to the bottom of the page while the reader scrolls down.
• Video Ads: Raptive has many video players to choose from, such as playlist player, related player, and sticky outstream player.
• Comment Ads: If someone’s comments draw a lot of engagement, Then Raptive adds these ads in between the comments.
• Native Ads: Ads that fit seamlessly in your content and enhance the website are called native ads.
• Interscroller Ads: These ads are highly profitable mobile ads that fit within a site's content and are revealed as a visitor scrolls down the page.
• Interstitial Ads: Raptive offers these full-page ads that serve once a site visitor navigates from one page to the next.
• Outstream Ads: Raptive offers this unique type of ad. It is placed inside the content and will auto-play with a single animation through the ad.

Raptive guarantees full payments to publishers irrespective of whether they get paid by advertisers or not. The platform pays ad earnings on a net 45 schedule. If the payment is under USD 25 or under USD 100 for Wire Transfers, it will be deferred and automatically included in future payments. The payment methods offered are direct deposit, eCheck/ local bank transfer, PayPal, paper check, Wise/Payoneer, and wire transfer.

CPMs vary based on several considerations; traffic, quality of the site, location, content category and site’s audience niche, floor pricing rules, and how many ads, types, and placements of ads are displayed on the page. Overall, Raptive tends to have competitive CPMs but could certainly vary based on these considerations.

• Raptive is one of the best monetization platforms for publishers and leading creator media companies in the world. It has ranked among the 10 largest global digital media companies, with an audience of 226 million.
• Raptive leverages smart technology with years of experience in the media field and is on a mission to help creators and businesses grow. 
• Raptive provides skilled guidance, smart strategies, ad management, and customized technology for enhanced engagement and revenues for publishers and digital content creators.

Raptive provides services for publishers around the world, but it mainly concentrates on traffic from the U.S., U.K., Canada, Australia, and New Zealand. These countries provide premium traffic sources because they are in demand from advertisers and can yield more revenue for publishers. Raptive has also built tools like the Performance by Country report so publishers can better understand how traffic from specific countries contributes to overall ad revenue.

Below are the qualifications that a publisher must meet in order to make use of Raptive:

• The publisher must have at least 100,000 monthly pageviews as per Google Analytics. At least 40% of the publisher site’s traffic should come from the United States, the United Kingdom, Canada, New Zealand, and/or Australia. 
• The publisher will need to always deliver high-quality original content. 
• To capture and report traffic data reliably, appropriate installation and configuration of Google Analytics on the publisher's site is required.

Raptive users will consistently receive 75% of the overall ad revenue, which will be shown in the Raptive dashboard. Raptive will use 25% of the revenue to fund ad-serving fees, associated costs, and discrepancies, pay the best-in-industry support and technology team for their time in supporting publishers throughout the ad-serving process, and investing in ongoing product improvements in order to help publishers earn more in every upcoming time.