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CafeMedia and AdThrive have been amalgamated into Raptive, which is a new kind of company that transforms creators into global brands and lasting businesses. For creators, they become your strategic partner that is equipped with expert advice, similar strategies, ad management, tailored technology, and inspired opportunities across all aspects of your business.
Raptive for creators supercharges your power and helps you make the most money on ads - while also growing fast and extending your horizons. They assure that you will a 20% higher RPM within your initial two weeks, or they will compensate you for the difference
Raptive's solutions and products will propel your further and faster through the folowing:
Raptive helps you build exclusive partnerships with demand platforms and powers new revenue streams via its various features and capabilities, which are:
Raptive guarantees full payments to publishers irrespective of whether they get paid by advertisers or not. They pay ad earnings on a net-45 schedule. If the payment is under USD 25 or under USD 100 for Wire Transfers, it will be deferred and automatically included in the future payments. The payment methods offered are: Direct Deposit, eCheck/ Local Bank Transfer, PayPal, Paper Check, Wise/Payoneer and Wire Transfer.
Publishers have to meet with certain criteria to join Raptive. Once you meet these, they will equip you with their excellent features:
Raptive offers some highly-viewable ad formats to increase viewability and get high revenues. These are:
Brands and advertisers can access ad inventory via any ad exchange or SSP, which allows them to target their spend to your site. For their ad to appear on your site, they have to bid higher. This process is not in your hands.
RPM Guarantee if offered to publishers who switch to Raptive. They guarantee that within your first two weeks, you will hit a 20% higher RPM than with your previous company without increasing ads on your site. If not, they cover the difference to a 20% lift for the first month.
Raptive does not run ads that create poor user experience and that can hurt the advertisers reputation. These are: 1. Aggressive number of content ads 2. Video ads that auto play sound 3. In-image ads that take over the entire image. 4. Prestitial ads 5. Ads that cover more than 30% of content.