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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

Trusted by more than 20,000 publishers, Ad.Plus users have witnessed around a 30% increase in revenue from day one. Ad.Plus offers display and video advertising solutions for publishers that are powered by their advanced artificial intelligence technology.

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An all-encompassing user experience platform for publishers is entitled UniSignIn. It offers all the capabilities required to create and manage a website for digital publication on a single platform. You can enhance website engagement by at least 25% using UniSignIn.

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One of the Google Certified Ad Exchanges, OptAd360, uses its OptAd360 AI to provide website, video, and app monetization services. Their objective is to use cutting-edge techniques and experience to assist each publication in monetizing its digital content.

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SpringServe is an open video ad server that helps publishers painlessly manage ad break rules and leverage SpringServe's unique approach for yield management.

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BridTV is quickly moving up the online video publishing and advertising eco-system with their enterprise-level video monetization solutions. Publishers can utilize a wide range of AWS services, including RDS, Redshift, EC2, S3, and CloudFront, streamlining the video management process and catering to a global audience.

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AdsVictory helps publishers skyrocket their ad revenue with premium ads. With years of experience, their expert team knows how to customize ad formats, implementing various strategies to boost your revenue. Publishers will have more than 30 SSP partners bidding on your site. 

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Publift is a publisher monetization platform expertising in header bidding, private marketplaces (PMPs), brand safety, automated reporting, and layout optimization solutions. Offering complete ad stack management, Publift strives to maximize profits for their publishers. The platform has more than 4.5 billion impressions each month, along with several publisher testimonies vouching for the company's services and expert solutions.

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Popular for its high-quality service and unrivalled performance, Revcontent helps publishers gain access to unique ad solutions like gallery implementations, widgets, unrestricted API customizations, and endless scroll. Revcontent also guarantees 100% fill rates and offers monetization opportunities for a variety of platforms, including mobile and desktop, with worldwide traffic.

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No matter the size of their webpage, The Moneytizer is a plug-and-play ad network that makes it simple for publishing companies to connect with advertisers. The platform is based on their in-house Header Bidding technology, which enables them to link numerous advertising partners with each webpage.

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CafeMedia and AdThrive have been amalgamated into Raptive, which is a new kind of company that transforms creators into global brands and lasting businesses. For creators, they become your strategic partner that is equipped with expert advice, similar strategies, ad management, tailored technology, and inspired opportunities across all aspects your business.

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Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: