Earn $60K/Month with RollerAds: A Website Owner’s Winning Strategy

A savvy publisher who made the leap from another push notification platform that wasn’t yielding the desired revenue returns saw their income surge to $60,000 in just five months with RollerAds. What’s more interesting is that their revenue could have been improved even further, but the publisher decided to pace their growth— And that’s where the real lesson lies—Many publishers hold on to their first ad network, even though this approach can handicap their monetization potential. This is why keeping an eye on the market and attending conferences can be an invaluable step towards discovering new monetization options. Sometimes, the best partnerships start with a random conversation at a conference!—and that’s exactly what happened. In early 2024, a publisher managing over 1,000+ news websites, attended the Affiliate World Conference, one of the biggest affiliate marketing events around. RollerAds was participating too, and the publisher eventually dropped by their booth— Interested but at the same time cautious of putting all their eggs in one basket, the publisher decided to give the network a try and opted for a head-to-head A/B test between their current provider and RollerAds. The goal? Compare performance, revenue, and overall effectiveness.

For those interested in ad networks' specifics and key points to consider when choosing one, refer to a special video from RollerAds. But we’re digressing—back to our case study.

Case Study Summary

Once the roadmap was laid out and KPIs set, the tests began. Within less than a month, revenue multiplied, user engagement improved, and the results left no room for doubt—RollerAds had the clear edge. The publisher decided to go all-in and switch their whole network of websites to RollerAds.

• Structure of Websites: 1,000+ dynamic news portals interlinked to the main website for better SEO
• Traffic Volume: 60+ million users per month
• Primary GEO: France
• Ad Format Tested: Push notifications
• Peak of monetization with RollerAds: $60,000 monthly
• Duration: 4 months
  

In just 5 months, the publisher hit an impressive milestone—$60,000 in monthly revenue. And they weren’t even pushing full throttle. Both parties agreed to take it slow and play the long game, focusing on sustainable growth rather than short-term spikes. Imagine the possibilities if they had decided to go all-out?

So, what made RollerAds such a game-changer for this publisher? Let’s break it down:

• Smart Ad Formats: Push notifications that blend perfectly with user intent, boosting CTRs and conversions.
• Optimized Monetization: RollerAds fine-tuned the monetization strategy to maximize revenue without compromising the user experience.
• Hybrid Format: A mix of ads and informative push notifications that kept users engaged and minimized ad fatigue.
• Data-Driven Decisions: Constant tracking and adjustments ensured that the publisher’s KPIs were not just met but exceeded.

The Winning Strategy

Let’s be honest—publishers are picky (and rightfully so) when it comes to maintaining a smooth website experience. Bombarding users with endless push ads is a surefire way to drive them away faster than a buffering video. So RollerAds, before collecting any push subscriber, sat down with the publisher to fine-tune the strategy— One of the top priorities before gathering the push subscriber database was addressing extra requests to enhance user experience. Capping the number of push ads to ensure users didn’t get bombarded and hit with ad fatigue was also on the list. Website users received not only ads but also news, announcements, updates, and other important info via push notifications, so the cap was set to 3 per hour. Some verticals and offers were filtered out as requested to comply with the publisher’s standards and policies.

Having placed all the necessary tags in HTML, The RollerAds team began gathering push subscribers for future targeting. The following sections will describe how it went on each subsequent month.

January 2024: $4,000 on a Clean Slate Database

January 2024 kicked off with a single site, earning $4,000 in the first month while building a clean subscriber database.

RollerAds was assigned a limited traffic volume. With the HTML tags replaced there, the updated website started to generate a new user base. That’s right, the existing subscribers remained out of reach to preserve the ability to roll back changes.

After only 10 days, the publisher was so pleased with the initial results that they decided to go all-in and switch their whole network of websites to RollerAds. At the end of the period, some subscribers were transferred, and some acquired from scratch. The influx of old users helped to achieve the established KPIs quicker and easier. The frequency of push ads remained as before—3 per hour.

1st Month Summarized:

• Earnings from monetization: $4,000
• Average daily subscribers: 3,900 users
• Total active subscribers: 26,800 users

February 2024: Switch to RollerAds and Hybrid Format

February 2024 kicked off by switching to RollerAds’ Hybrid Format of push notifications, which boosted organic traffic and multiplied daily subscriber acquisition by 5–10x. This format is all about mixing ads with informative notifications, such as updates, news, and highlights. This switch marked the beginning of a complete transition to RollerAds' infrastructure for monetization, which helped to increase income even further.

As a bonus, the hybrid format increased the share of organic traffic, which was marked by its quality. The number of newly acquired daily subscribers also grew by by 5–10x, compared to an average value.

Meanwhile, the transition of old subscribers continued—it usually takes some time. So far, the ad frequency remained unchanged: 3 notifications per hour.

From that point onward, the publisher became more noticeable among the big-spending advertisers, which resulted in some exclusive deals. Even though traffic volume grew in bursts, all the ad inventory was sold out regularly, which is good for monetization.

2nd Month Summarized:

• Earnings from monetization: $18,500 (+363%)
• Average daily subscribers: 14,000 users (+259%)
• Total active subscribers: 237,000 (+784%)

The second month was primarily dedicated to optimization and grinding. But the intermediary results indeed inspired some gusto!

March 2024: Searching for Ways to Improve Quality

By the end of the second month, push notifications had already delivered impressive results, but there was more potential to tap into. RollerAds specialists began optimizing their campaign and using more network features. As a result, the Click-Through-Rate (CTR) doubled, all while 3 notifications per 1 hour capped the frequency.

By this time, about 80% of subscribers had been transferred, and RollerAds began to monetize all the websites. Additionally, as requested by the publisher, some additional categories were excluded from the campaign.

3rd Month Summarized

• Earnings from monetization: $31,000 (+68%)
• Average daily subscribers: 18,000 users (+28%)
• Total active subscribers: 400,000 (+69%)

Since RollerAds has proven its credibility, it was time to go bolder!

April 2024: Frequency Decrease Creates More Demand

The hybrid format paid off because users started visiting promoted websites via push notifications. For Google, that was a sign that interlinking worked and that the main site brought valuable content to the end users. The publisher began to climb up the search ranking, acquire more engaged users, and pop up in Google Discover. It was the beginning of a positive loop, which increased the share of organic traffic even further.

This is where RollerAds specialists decided to lower their ad frequency for more steady growth of subscribers. Although only two ads were shown per hour, the number of new daily subscribers doubled.

4th Month Summarized

• Earnings from monetization: $57,000 (+84%)
• Average daily subscribers: 33,000 users (+83%)
• Total active subscribers: 760,000 (+90%)

May 2024: Stabilizing the Income

The fifth month was when the threshold of $50,000–$60,000 per month was hit. But, as they say, all good things must plateau! It is impossible to expand forever. To add a dash of drama, Google decided to roll out an update, prompting the publisher to shift to new domains. Thankfully, the RollerAds’ hybrid model came to the rescue– It smoothed the transition by giving users a heads-up about the change, ensuring that subscriber engagement stayed strong.

Check out the table below for a snapshot of monthly subscriber growth from January to May 2024:

The Bottom Line

If you’ve made it this far, you already know that RollerAds doesn’t concern itself with how big your user base is, they’re mainly about results—as any ideal ad network should be. The platform kicked things off from scratch, and once the numbers started rolling in, they brought in a flood of old subscribers to keep the momentum going.

So, whether you’re a big or small webmaster, RollerAds will help you monetize your website as effectively as possible. The best thing is that Publisher Growth has an exclusive promo code that gives you a +30% boost on your first payout when you partner with RollerAds.

🎁 GROWTH30

Flash this code to your account manager before June 1, 2025, and supercharge your monetization journey with a team of seasoned pros by your side. Don’t forget RollerAds also offers additional monetization opportunities through their referral program.

But wait, there’s more– If you are an advertiser, you can jump into the game too! Just opt for their program to monetize landing pages. That’s right; advertisers can make money with their ad network. Register on RollerAds and contact their specialists for more details.

SignUp Now

Because when it comes to ad networks, it’s not about just getting by—it’s about getting ahead… whether you’re running a small blog or managing a network of sites, RollerAds has the tools, expertise, and flexibility to make monetization seamless and rewarding. But don’t just take our word for it, test the network out for yourself like this publisher did, to see how well it supersedes your current ad network.