Publift
Publift is a publisher monetization platform expertising in header bidding, private marketplaces (PMPs), brand safety, automated reporting, and layout optimization solutions. Offering complete ad stack management, Publift strives to maximize profits for their publishers. The platform has more than 4.5 billion impressions each month, along with several publisher testimonies vouching for the company's services and expert solutions.
Publift Description
Publift is a publisher monetization platform expertising in header bidding, private marketplaces (PMPs), brand safety, automated reporting, and layout optimization solutions. The platform delivers individualised and personalized ad strategies to each publisher they work with, with ample testimonies of clients vouching for their services and expert solutions. This Publift review highlights the platform's commitment to providing tailored solutions that enhance ad revenue and user experience.
Well-known websites such as Envato, Ozbargain, Willyweather, Readers Digest, Weatherzone, Broadsheet, and others, are among those the company collaborates with. A Google Certified Partner, overall, Publift is a great platform for those interested in taking their programmatic journey beyond AdSense and GAM, to maximize their revenues even further. For publishers seeking to elevate their programmatic advertising strategies, this Publift review underscores why it stands out as the best programmatic ad network for publishers.
Quick Facts
- High CPMs
- Multiple Formats
- Global Fill Rates
- Privacy Compliant
- Brand Safe
- Google Publishing Partner
Publift Software Images
Publift Products
- Standard Ad Formats: Publift offers ad formats that are suitable for sites across multiple genres and styles.
- Innovative Ad Formats: Like interscoller, Flexi Slots, Miniscroller etc, for higher CPMs and better deliverability.
- Fuse Tag: Their Fuse tag programmatically builds new auction strategies: improves monetization, and enhances page performance to deliver faster ads with better viewability.
Publift Features and Capabilities
- Higher Bids: With Publift you get to have 30+ premium ad partners bidding for your ads, to ensure the highest possible revenues for your space.
- Programmatic Solutions: Offers the most recent programmatic monetization technologies, like header bidding and Google Exchange Bidding (EBDA)
- Brand Safety: Publift offers strong brand safety measures to eliminate spammy ads. Adwizard, their Chrome extension enables publishers to disable unpreferred ads in real-time.
- In-House Adtech Solution: Publift lets you do away with many scripts, partners, reporting systems, and platforms, via their unique plug-and-play adtech solution.
- PMP Deals: Available to large publishers, Private Marketplace deals have a large dollar value but is frequently a very challenging process without adtech expertise. Publift handles setup, troubleshooting and reporting on behalf of publishers, to help you benefit from more premium ads
Publift Review: How to Signup?
- Visit the Sign-Up Page: Head over to the Publift Contact Page.
- Fill in the Contact Form: Provide the necessary details about your website, including traffic information, revenue expectations, and content type.
- Provide Additional Information: Be sure to mention your monthly page views and any relevant metrics that showcase your site's value.
- Submit the Form: Once you’ve completed the form, submit it for review by the Publift team.
- Follow-Up: After submitting your application, Publift's team will assess your site and reach out to discuss the potential partnership, next steps, and custom monetization strategies.
This process allows Publift to evaluate whether your website meets the partnership requirements for maximum ad revenue potential.
Publift Review: Ad Formats
Publift offers the following ad formats:
- In-Content Ads: These are ads that appear within the content of a web page.
- Banner Ads: These are ads that are displayed at the top of the page and move out when the user scrolls.
- Sticky Ads: These are ads that stick to their position as the user scrolls through the content of the page.
- Vignette Ads: These are ads that occupy the entire screen of the website or the app.
- Multiplex Ads: These are ads that feature multiple ads and offer content relevant to the users.
Publift Payment Info
Publift issues payments via direct bank transfer in the currency of your choice. The Google revenue is paid every 30 days, and all other revenues from other networks are paid in 3-month arrears.
Publift CPM Rate
CPM rates of Publift varies based on various factors such as geographic location, Ad inventory, and content type.
Publift Review: Key Facts
- Established: 2015
- Headquarters: Sydney, Australia, with an additional office in Dublin, Ireland.
- Global Reach: Serves publishers worldwide, with a focus on regions including the US, Canada, Australia, New Zealand, and Europe.
- Google Certified Publishing Partner: Recognized for expertise in ad technology, revenue growth, setup strategy, and optimization.
- Proven Revenue Growth: Assists publishers in achieving significant ad revenue increases, with clients experiencing up to a 62% daily increase in ad RPM after switching to Publift.
- Client-Centric Approach: Provides dedicated account managers and emphasizes a partnership model focused on mutual growth and success.
Publift Review: Site Type Monetized
Publift is a programmatic advertising network that specializes in helping small to medium-sized publishers monetize their website. Publift collaborates with a diverse range of publishers, including:
- News Websites
- Editorial Platforms
- Weather Information Sites
- Automotive Portals
- Online Forums
- Puzzle and Gaming Sites
- Tool and Utility Websites
Publift Geos Served
Publift has clients in 60 countries, globally. Publift primarily partners with publishers whose traffic predominantly comes from North America, South America, Europe, and Australia/New Zealand (AUNZ).
Publift Publisher Eligibility
To become a publisher with Publift, your website must meet the following criteria:
- Monthly Revenue: Publift typically partners with publishers generating over $2,000 USD monthly in ad revenue. This threshold ensures a strong foundation for sustainable growth.
- Site Pageviews: While there's no strict minimum, Publift often collaborates with websites that have substantial traffic, typically those exceeding 500,000 monthly pageviews.
- Content Quality: Publishers are expected to maintain original, high-quality content that aligns with Publift's content policies, ensuring brand safety and a positive user experience.
- Traffic Origin: Publift works best with publishers whose majority traffic originates from North and South America, Europe, or the Australia/New Zealand (AUNZ) regions.
Publift Contact Info
Publift can be reached through the following channels:
- Website: https://www.publift.com/
- LinkedIn: https://www.linkedin.com/company/publiftLinkedIn
To get in touch, please use their Contact Page.
Publift Review: Our Final Thoughts
Wrapping up this Publift review, it's evident that the platform offers tailored monetization strategies for publishers seeking to optimize their ad revenue. With a focus on quality content and substantial traffic, Publift positions itself as a valuable partner in the programmatic advertising landscape. For those aiming to enhance their site's performance and earnings, this Publift review underscores the potential benefits of collaboration. Based on user feedback across major review platforms, Publift has received a Trustpilot rating of 4.5 and a G2 rating of 5, at the time of writing this review.
The PublisherGrowth team has reviewed Publift and rates 4.8/5 for its ease of use, product features, and affordable pricing.
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