Publift Description

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Publift is a publisher monetization platform expertising in header bidding, private marketplaces (PMPs), brand safety, automated reporting, and layout optimization solutions. The platform delivers individualised and personalized ad strategies to each publisher they work with, with ample testimonies of clients vouching for their services and expert solutions. Well-known websites such as Envato, Ozbargain, Willyweather, Readers Digest, Weatherzone, Broadsheet, and others, are among those the company collaborates with. A Google Certified Partner, overall, Publift is a great platform for those interested in taking their programmatic journey beyond AdSense and GAM, to maximize their revenues even further.

Quick Facts
High CPMs
Multiple Formats
Global Fill Rates
Privacy Compliant
Brand Safe
Google Publishing Partner

Publift Products

  • Standard Ad Formats: Publift offers ad formats that are suitable for sites across multiple genres and styles.
  • Innovative Ad Formats: Like interscoller, Flexi Slots, Miniscroller etc, for higher CPMs and better deliverability.
  • Fuse Tag: Their Fuse tag programmatically builds new auction strategies: improves monetization, and enhances page performance to deliver faster ads with better viewability.

Publift Software Images

Publift Features and Capabilities

  • Higher Bids: With Publift you get to have 30+ premium ad partners bidding for your ads, to ensure the highest possible revenues for your space.
  • Programmatic Solutions: Offers the most recent programmatic monetization technologies, like header bidding and Google Exchange Bidding (EBDA)
  • Brand Safety: Publift offers strong brand safety measures to eliminate spammy ads. Adwizard, their Chrome extension enables publishers to disable unpreferred ads in real-time.
  • In-House Adtech Solution: Publift lets you do away with many scripts, partners, reporting systems, and platforms, via their unique plug-and-play adtech solution.
  • PMP Deals: Available to large publishers, Private Marketplace deals have a large dollar value but is frequently a very challenging process without adtech expertise. Publift handles setup, troubleshooting and reporting on behalf of publishers, to help you benefit from more premium ads

Publift Payment Info

Publift issues payments via direct bank transfer in the currency of your choice. The Google revenue is paid every 30 days, and all other revenues from other networks are paid in 3-month arrears

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Publift Key Facts

  • Founded in 2015, Publift offers digital publishers (website/ blog owners) and app publishers (or developers) access to hard-to-reach premium advertising partners.
  • They have a range of standard as well as new innovative ad formats for higher CPMs and better ad deliverability.
  • Publift eliminates spammy ads through robust brand safety measures.

Publift Site Type Monetized

Publift is a programmatic advertising network that specializes in helping small to medium-sized publishers monetize their website.

Publift Geos Served

Publift has clients in 60 countries, globally.

Publift Publisher Eligibility

Publishers have to meet some eligibility requirements to sign up with Publift, which includes either a monthly traffic of 500,000 page views or a minimum monthly revenue of USD 2000. However, they can make exceptions for publishers that regularly publish high-quality, original content with genuine traffic.

Publift Ad Formats

Publift offers the following ad formats:

  • In-Content Ads: These are ads that appear within the content of a web page.
  • Banner Ads: These are ads that are displayed at the top of the page and move out when the user scrolls.
  • Sticky Ads: These are ads that stick to their position as the user scrolls through the content of the page.
  • Vignette Ads: These are ads that occupy the entire screen of the website or the app.
  • Multiplex Ads: These are ads that feature multiple ads and offer content relevant to the users.

Publift FAQ

The onboarding process takes approximately one week, depending on devoted resources on your side. The longest process would be the detailed analysis of your website conducted by their Account Management team. Post this; tag implementation would be required. Following the live date, they will continue to test and optimize your setup to maximize your performance.

There are no lock-in contracts at Publift, and publishers are free to leave whenever.

Publift's tags are built on top of your Google tags. All header bidding tags will come with some added latency to the page as they need to provide some time for the partners to respond with a bid. The tags are extremely lightweight, do not pass back redirects, and are built with speed in mind. Publift has full control over the bid time-out and can optimize the auction length to improve ad speed.

Publift works with you to block ad categories and specific advertisers. They have a range of technology to reduce the risk of any spam ads. They also have a chrome extension called AdWizard that allows you to block ads on your site by clicking on them.

Publishers will have complete control over their website and the final say on everything.

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