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Publift is a publisher monetization platform expertising in header bidding, private marketplaces (PMPs), brand safety, automated reporting, and layout optimization solutions. The platform delivers individualised and personalized ad strategies to each publisher they work with, with ample testimonies of clients vouching for their services and expert solutions. Well-known websites such as Envato, Ozbargain, Willyweather, Readers Digest, Weatherzone, Broadsheet, and others, are among those the company collaborates with. A Google Certified Partner, overall, Publift is a great platform for those interested in taking their programmatic journey beyond AdSense and GAM, to maximize their revenues even further.
Publift issues payments via direct bank transfer in the currency of your choice. The Google revenue is paid every 30 days, and all other revenues from other networks are paid in 3-month arrears.
Publift is a programmatic advertising network that specializes in helping small to medium-sized publishers monetize their website.
Publift has clients in 60 countries, globally.
Publishers have to meet some eligibility requirements to sign up with Publift, which includes either a monthly traffic of 500,000 page views or a minimum monthly revenue of USD 2000. However, they can make exceptions for publishers that regularly publish high-quality, original content with genuine traffic.
Publift offers the following ad formats:
Publishers will have complete control over their website and the final say on everything.
Publift works with you to block ad categories and specific advertisers. They have a range of technology to reduce the risk of any spam ads. They also have a chrome extension called AdWizard that allows you to block ads on your site by clicking on them.
Publift's tags are built on top of your Google tags. All header bidding tags will come with some added latency to the page as they need to provide some time for the partners to respond with a bid. The tags are extremely lightweight, do not pass back redirects, and are built with speed in mind. Publift has full control over the bid time-out and can optimize the auction length to improve ad speed.
There are no lock-in contracts at Publift, and publishers are free to leave whenever.
The onboarding process takes approximately one week, depending on devoted resources on your side. The longest process would be the detailed analysis of your website conducted by their Account Management team. Post this; tag implementation would be required. Following the live date, they will continue to test and optimize your setup to maximize your performance.