The Instream advertising adoption rates continue to rise, as more advertisers are allocating budget to digital video advertising to capitalize on the growing popularity of online video consumption. In 2024, brands spent $30.10 billion on streaming advertisements, compared to $60.56 billion on traditional TV ads. Instream ads are video ads that play while a user is watching video content online. These can play before, after, or in the middle of a video. If you are a video content creator, these ads can be an additional source of revenue. To get the best video ads, you can use the services of an in-stream or video ad network. One of the most popular formats of the instream ads which accounts for more than 60% of ad delivery is pre-roll ads. Pre-roll, as the name suggests, play before the video rolls. Most niches do well in in-stream or pre-roll ads, be it style and fashion or personal finance or travel.
Pre-roll, mid-roll, and post-roll forms the core of instream advertising. Some of the formats include skippable and non-skippable ads. As a publisher, even if you don’t have video content on your website or blog, you can utilize a video ad player with a video library in order to run video ads. Instream ads usually have a higher demand in the global tier one markets and the revenues can skyrocket during peak seasons. Before we deep dive into some of the best in-stream or pre-roll ad networks, let us take a look at the added benefits of this ad format for publishers.
In-stream and pre-roll ad networks offer several benefits to publishers:
Choosing the best in-stream or pre-roll ad network can be a daunting task. You need to ensure there is minimal latency, better page speed metrics, high engagement, and low bounce rate. Thereby, we have created a list of deciding parameters to consider when selecting an in-stream or pre-roll ad network.
MaxValue Media enables publishers to open up their ad inventory for bidding by multiple leading demand partners in real-time. The platform guarantees a minimum 25% revenue increase post the initial 3 weeks. Their high quality banner, in-stream and out-stream video ads are a tested way to amplify revenue streams and maximize yield.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Publift is a publisher monetization platform expertising in header bidding, private marketplaces (PMPs), brand safety, automated reporting, and layout optimization solutions. Offering complete ad stack management, Publift strives to maximize profits for their publishers. The platform has more than 4.5 billion impressions each month, along with several publisher testimonies vouching for the company's services and expert solutions.
Teads assists businesses in monetizing their operations through programmatic buying and other resources. The network provides cutting-edge outstream video advertising solutions that are integrated into quality editorial content, available on all platforms.
Primis is a popular online video discovery platform. They collaborate with publishers to assist users in finding excellent and compelling video content, enhancing and extending online experiences. This boosts audience engagement, is completely configurable, and integrates smoothly.
Offering one of the most popular and new ad format, in-stream ads is ClickAdilla, an in-stream ad network that embeds ads into the content and to watch the content users have to watch the ad as it is like an introduction to it. It helps you insert these ads in the most convenient manner.
AdSparc specializes in programmatic advertising solutions, offering publishers advanced monetization strategies and seamless integration with Google services to maximize revenue and optimize ad performance. Discover how AdSparc enhances digital advertising with cutting-edge technology and comprehensive support.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
Offering multiple ad formats, TrafficForce is an instream and pre-roll ad network that shows ads which work on most of the video players. The ads are displayed prior to the playing of content and are both user-friendly and non-disruptive. These are available on a CPM basis and have easy implementation.
Of all the ad formats, instream ads have the highest CPMs due to increased advertiser demand and the resonance video ads build in the mind of the customers. The instream ad CPM rates for tier 1 traffic is usually in the range of $10-$20. However, this number can get reduced for mobile web; which should be around $5 to $15. For tier 2 traffic, the instream or pre-roll ad CPM rates are usually in the range of $3 to $8. While for tier 3 traffic, the ad rates hover anywhere in the range of $1 to $3.
By considering these factors, you can choose the best in-stream or pre-roll ad network for your needs and maximize the impact of your video ads. In-stream and pre-roll ads are some of the most engaging ad formats from an user point of view. If you haven’t activated this ad format for your website, we suggest you give it a shot.
To get started with an in-stream ad network, you typically need to sign up as a publisher or advertiser and create an account. The ad network will then guide you through the process of setting up your campaigns and placing your ads.
In-stream ads come in different formats, such as skippable and non-skippable ads, as well as mid-roll and post-roll ads.