The video advertising spend in the U.S. was projected to surpass $55 billion by 2023, reflecting the growing importance of video in digital marketing strategies. Video ad players are tools that publishers use to display video ads on their websites, apps, or other digital platforms. These ad players provide the necessary functionality for delivering video ads to users, tracking ad performance, and generating revenue for publishers (even when the publishers don't have video content on their website). Using these video ad players are created by companies that assit publishers in ad revenue optimization and they serve as an additional source of website monetization. Some of the free video ad players (on a revenue sharing model) are provided by Brid.tv, Exoclick, Vdo.ai, Playstream, and Playwire.
With the rise in the global OTT market, alued at over $171 billion in 2020 and is expected to reach $257 billion by 2025, we see ad supported video players to be a significant source of revenue for popular streaming services like Netflix, Amazon Prime, and Disney+.
Video ad players offer several benefits for publishers, including:
Video ad players can provide publishers with an effective and efficient way to monetize their content, enhance user engagement, and optimize their ad placements. By leveraging the benefits of video ad players, publishers can generate revenue from video ads while delivering a positive user experience on their platforms.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.
Fluid Player, an open-source HTML 5 video player is a great way to monetize your video content for free. Lightweight and fully compatible, it allows features such as CTA and Live Stream video ads. The recent update to the codebase has led to a significant improvement in code quality and enhanced player stability.
The header bidding solutions by Advergic helps publishers monetize their site's inventory completely. Their versatile features helps you get the most of each ad slot on your web page. The solutions are supported by an experienced team and make advertising seamless. It covers all the channels for display, native and video and gets you highly competitive, real-time auction with maximum revenue for each ad impression.
JW Player's flexible, easy-to-use, video player works well with all apps and websites via seamless integrations, to offer publishers an efficient stream of monetization. The network enhances the video viewing experience with features such as adaptive streaming, robust analytics, and interactive content.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
Offering a premium video ad player, Connatix helps publishers leave a long lasting impression via it's impeccable delivery. Publishers can place their video ads at the center with a player that is completely customizable. The player is lightweight and reliable and fully customizable.
Flowplayer helps you manage and achieve any streaming goal at any scale - whether it's video-on-demand, live, or simulated live.
Radiant Media player is a modern go-everywhere next-gen HTML5 video player that delivers top-notch viewer experience.
Brightcove is a streaming video platform for hosting, sharing, and streaming video content and offers a scalable, relaible and secure platform for publishers.
Choosing the best video ad players for publishers involves careful consideration of several factors. Here are some key steps to help publishers make an informed decision:
There are several types of video ad players available for publishers, each with distinct features and capabilities to suit different publishing business models. Here are the primary types:
By carefully evaluating these factors, publishers can choose the best video ad players that meet their specific needs, provide a positive user experience, and help them effectively monetize their content with video ads. It's important to conduct thorough research, evaluate multiple options, and test different video ad players to determine which one works best for your specific requirements. If you are looking for help finding the right video ad players for your content, Publisher Growth can help. We have access to the best video ad players for publishers. Once you sign up, we will analyze your content and notify you once we have found the right video ad player for your content.
es, it is possible to use multiple video ad players on your website or app. However, it's important to carefully manage and coordinate the use of multiple ad players to ensure they do not interfere with each other or negatively impact the user experience.
To optimize ad performance with a video ad player, you can consider factors such as ad placement, ad format, ad targeting, and user experience. Experiment with different ad placements to find the most effective locations on your website or app, test different ad formats to see which ones resonate best with your audience, use ad targeting options to deliver relevant and personalized ads, and ensure a smooth and non-disruptive user experience to encourage higher engagement with video ads.
Integrating a video ad player into your website or app typically involves adding the necessary code provided by the video ad player provider into your web pages or app code. This can usually be done through JavaScript or API integration.
There are several types of video ad players, including in-stream ad players, out-stream ad players, rewarded ad players, native ad players, and in-banner ad players.
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