The Best Video Ad Players for Publishers

Video ad players are tools that publishers use to display video ads on their websites, apps, or other digital platforms. These ad players provide the necessary functionality for delivering video ads to users, tracking ad performance, and generating revenue for publishers.

Benefits of Video Ad Players for Publishers

Video ad players offer several benefits for publishers, including:

  • Monetization: Video ad players provide publishers with a revenue stream by allowing them to display video ads on their websites, apps, or other digital platforms. 
  • Increased Engagement: Video ads are highly engaging and can capture users' attention, leading to increased user engagement with the publisher's content. Video ad players enable publishers to deliver compelling video ads that can enhance the overall user experience.
  • Diversified Ad Formats: Video ad players offer a variety of ad formats, such as in-stream, out-stream, rewarded, native, and in-banner video ads, providing publishers with flexibility and options to choose the ad formats that best fit their content and audience.
  • Customization Options: Video ad players often come with customization options that allow publishers to customize the appearance, placement, and behaviour of video ads on their platforms. Publishers can customize video ad players to seamlessly blend with their content, match their branding, and create a cohesive user experience that aligns with their overall website or app design.
  • Tracking and Reporting: Video ad players typically provide publishers with tracking and reporting tools that allow them to monitor the performance of their video ads in real time. Publishers can gain insights into ad impressions, clicks, conversions, and other key metrics, which can help them optimize their ad placements, make data-driven decisions, and maximize their ad revenue.

Video ad players can provide publishers with an effective and efficient way to monetize their content, enhance user engagement, and optimize their ad placements. By leveraging the benefits of video ad players, publishers can generate revenue from video ads while delivering a positive user experience on their platforms.

Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.



Fluid Player, an open-source HTML 5 video player is a great way to monetize your video content for free. Lightweight and fully compatible, it allows features such as CTA and Live Stream video ads. The recent update to the codebase has led to a significant improvement in code quality and enhanced player stability.

The fact that JW Player is the quickest HTML5 player accessible contributes to its popularity as one of the most widely used video players online. This implies that every piece of video and advertising content you produce displays dependably and beautifully throughout all of the screens you employ.

Flowplayer helps you manage and achieve any streaming goal at any scale - whether it's video-on-demand, live, or simulated live.

Brightcove is a streaming video platform for hosting, sharing, and streaming video content and offers a scalable, relaible and secure platform for publishers.

Radiant Media player is a modern go-everywhere next-gen HTML5 video player that delivers top-notch viewer experience. 

MOWPlayer is a free HTML5 video player and ad monetization solution built to help you maximize your revenue and audience reach.

Connatix is a video platform for publishers that helps you grow page views, boost revenue with the existing content and to monetize all of the pages. It is a fast video player that offers a suite of immersive formats in one multi-faceted platform.

How to Choose the Best Video Ad Players for Publishers?

Choosing the best video ad players for publishers involves careful consideration of several factors. Here are some key steps to help publishers make an informed decision:

  • Ad Format Compatibility: Consider the ad formats supported by the video ad player and ensure they align with your content and target audience. Different ad formats, such as in-stream, out-stream, rewarded, native, or in-banner, have varying performance and user experience implications, so choose a video ad player that supports the ad formats that best fit your monetization strategy.
  • Customization Options: Look for video ad players that offer customization options, such as the ability to customize the appearance, placement, and behaviour of video ads. Customization options allow you to seamlessly integrate video ads into your content, match your branding, and create a cohesive user experience.
  • User Experience: Consider the user experience of the video ad player. Look for players that provide a smooth, seamless, and non-disruptive experience for your users. 
  • Integration Ease: Consider the ease of integration of the video ad player into your website, app, or other digital platforms. Look for players that offer simple integration options, such as JavaScript or API integration, and provide documentation or support to facilitate the integration process.
  • Pricing and Revenue Sharing: Consider the pricing and revenue-sharing model of the video ad player. Look for players that offer transparent pricing, reasonable fees, and fair revenue-sharing arrangements. Compare the costs and revenue-sharing terms of different ad players to choose the one that aligns with your monetization goals.

By carefully evaluating these factors, publishers can choose the best video ad players that meet their specific needs, provide a positive user experience, and help them effectively monetize their content with video ads. It's important to conduct thorough research, evaluate multiple options, and test different video ad players to determine which one works best for your specific requirements.

If you are looking for help finding the right video ad players for your content, Publisher Growth can help. We have access to the best video ad players for publishers. Once you sign up,  we will analyze your content and notify you once we have found the right video ad player for your content. Sign up for Publisher Growth here.

Frequently Asked Questions

es, it is possible to use multiple video ad players on your website or app. However, it's important to carefully manage and coordinate the use of multiple ad players to ensure they do not interfere with each other or negatively impact the user experience.

To optimize ad performance with a video ad player, you can consider factors such as ad placement, ad format, ad targeting, and user experience. Experiment with different ad placements to find the most effective locations on your website or app, test different ad formats to see which ones resonate best with your audience, use ad targeting options to deliver relevant and personalized ads, and ensure a smooth and non-disruptive user experience to encourage higher engagement with video ads.

Integrating a video ad player into your website or app typically involves adding the necessary code provided by the video ad player provider into your web pages or app code. This can usually be done through JavaScript or API integration.

There are several types of video ad players, including in-stream ad players, out-stream ad players, rewarded ad players, native ad players, and in-banner ad players.