Primis Description

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The most popular online video discovery platform is Primis. They collaborate with publishers to assist users in finding excellent and compelling video content, enhancing and extending online experiences. This boosts audience engagement, is completely configurable, and integrates smoothly.

They were established in 2007 under the name Sekindo and later joined forces with Universal McCann as the business expanded. It's encouraging to see that one of the biggest advertising firms in the world is supporting the business.

As video monetization continued to soar in 2020, publishers are turning to businesses like Primis more frequently. With over 1.5 billion minutes of video content, 120 million unique users, 12 million new video content recommendations, and 1.3 billion video commercials, they can boast impressive stats.

Quick Facts
Quick Setup
Global Fill Rates
Viewability Measurement
Privacy Compliant

Primis Products offers various products and solutions to you including: 

  • Endless library: Publishers are given full control over categories, channels and keywords that will best fit their site
  • Discovery engine: Scoring every video in real time according to historical engagement data and contextual relevance, creating the perfect playlist
  • Primis next: An interactive experience that empowers users to actively choose which videos they watch

Primis Features and Capabilities

  • Their units have effective monetization thanks to connections between significant brands, DSPs, and SSP video demand.
  • To increase CPMs even further, publishers can link their direct, open market, programmatic, and private marketplaces.
  • For publishers who wish to offer video advertisements on their website but do not have any original video content, this unit works nicely.
  • Thousands of videos from different verticals are currently available in the Primis library and may be matched with your content.
  • Even more, a staff of editors handpicks popular videos for the section in real-time.
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Primis Key Facts

Primis is a global video discovery platform that drives and maximizes publisher's revenue with the help of relevant video content. It offers customizable and contextual-based video player units into the publisher's sites and recommends content tailored to user preferences while filtering out content that users would likely not engage with, thereby enhancing inventory quality.

Primis Ad Formats offers three different ad unit types:

  • In-view: This is very unique and recognizable and will increase distribution by recommending contextually relevant videos
  • Perfect fit: It is deisgned to be a part of your page and give a seamless experience
  • Forefront: It brings the publisher's content to the forefront on a clean player.

Primis Alternatives