Primis

Primis

Primis is a popular online video discovery platform. The platform collaborates with publishers to allow its users to find relevant and top-notch video content for enhanced online experiences. This boosts audience engagement, is completely configurable, and integrates smoothly.

Primis Description

On a global level, Primis is known as one of the best and most reliable video discovery platforms for publishers. It assists its users to discover and engage in top-notch video content. To design and create an extremely tailored engagement-based video experience, Primis uses advanced machine learning technology. This adds not only to the new user experiences but also adds monetization opportunities for publishers. This platform for video discovery works with publishers to help users discover quality and engaging video content, amplifying and prolonging the online experience. Primis reviews have substantiated that this approach to engagement enhances audience engagement, is entirely customizable, and integrates effortlessly.

Primis plays a crucial role in increasing engagement and the amount of content consumed by users with pre-roll opportunities by learning from user engagement which ultimately leads to more revenue opportunities for publishers, advertisers, and content creators. The platform generates approximately 6.8 Billion pre-roll opportunities each month, which shows that this platform has the potential to increase monetization and engagement through video content.

Quick Facts

  • Quick Setup
  • Global Fill Rates
  • Viewability Measurement
  • Privacy Compliant

Primis Software Images

Primis Products

Primis offers various products to publishers, content creators, and advertisers that include the following: 

  • Endless Library: Publishers can have complete authority over categories, channels and keywords that fit best for their sites.
  • Discovery Engine: This allows publishers to score every video dynamically in real-time based on behavioral engagement data and context alignment and create the perfect playlist accordingly.
  • Primis Next: It offers an engaging experience that gives users the capability to choose which videos they want to watch.

Primis Features and Capabilities

There are multiple features and capabilities of this video discovery platform for publishers. Some of the top features and capabilities of Primis include:

  • Video Players: The platform of Primis has a full line of video players, including an industry-leading AMP video player with unique features for enhanced monetization like float units.
  • Sticky Mode: This function allows the video player to remain on-page and in view while the user scrolls, resulting in increased consumption and viewability.
  • Integrated Functions: Primis offers a well-rounded platform with functions for controlling video content, reporting performance, and analyzing user engagement for smooth workflow and enhanced insights.
  • API: The platform API of Primis is designed for publishers to manage and obtain their data and video content.
  • Syndication of Video: Primis has video syndication solutions that allow content creators to syndicate their videos and expand their audience reach across other platforms.
  • Contextual Targeting: Primis gives advanced targeting for advertisers to access relevant audiences, such as targeting by the content provider or page category, along with additional IAB categories.

Primis Review: How to Signup?

Publishers, advertisers, and content creators can get started with Primis in these simple steps:

  • Visit the official website of Primis.
  • Click on the ‘Become A Partner’ button.
  • Fill in the required information correctly in the form.
  • Then, after submitting the form, wait for the team of Primis to contact you shortly at your provided email address.

Primis Review: Ad Formats

Primis offers the following ad formats to its users:

  • Instream Ads: Primis offers pre-roll, mid-roll, and post-roll ads to its users for better engagement.
  • Display Ads: Floating ads or sticky ads are available on the platform of Primis.
  • Interstitial Ads: These are full-screen ads and they are placed strategically in between the content.
  • Standalone Ads: These ads are placed without in the context of the streaming videos.

Primis Payment Info

Primis uses Net15 payment terms for publisher partners and payment will be issued in 15 days.

Primis CPM Rate

The CPM rate of Primis varies from various factors such as user engagement, ad viewability, and demographic.

Primis Review: Key Facts

  • Primis is a global video discovery platform that drives and maximizes publisher's revenue with the help of relevant video content.
  •  It offers customizable and contextual-based video player units into the publisher's sites and recommends content tailored to user preferences while filtering out content that users would likely not engage with, thereby enhancing inventory quality.

Primis Review: Site Type Monetized

The widespread platform of Primis supports publishers in the news, gaming, entertainment, and eCommerce industries to improve engagement with video content and generate ad revenue.

Primis Geos Served

Operating worldwide, Primis is well established across all major regions, including North America, Europe, South Africa, and the Gulf Cooperation Council (GCC) countries. Their logistics offerings support quick delivery to locations such as Europe, the UK, and the USA.

Primis Pricing

Pricing of Primis varies from various features and services opted by the publisher.

Primis Contact Info

Along with filling out the contact form of Prims, its users can reach out to the support team through these channels:

Website: https://www.primis.tech/

LinkedIn: https://www.linkedin.com/company/primis-um/

Facebook: https://www.facebook.com/primisum/

Email: [email protected]

Primis Review: Our Final Thoughts

This wraps up the Primis review. Primis is a top video discovery platform that helps publishers increase engagement and revenue with personalized content recommendations. Through new technology and a commitment to quality, Primis remains a critical partner for publishers, advertisers, and content creators looking to better monetize their video content. The PublisherGrowth team has reviewed Primis and rates 4.0/5 for its ease of use, competitive video monetization features, and support to publishers, advertisers, and content creators.

Primis FAQs

Our Editors’ Pick:

Browse these amazing publisher monetization tools handpicked by our team of editors