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The Best Video Monetization Platforms for Publishers

Interested in monetizing your content? Try video ad monetization platforms and video monetization software. Video monetization platforms, such as YouTube, are platforms that help creators monetize their videos with the help of ads. There are several benefits to using video monetization platforms.

Benefits of Video Monetization Platforms for Publishers

Video monetization platforms offer several benefits to publishers, such as video monetization tools. Other benefits include:

  • Additional Revenue Stream: Video monetization platforms allow you, the publisher, to generate additional earnings by monetizing your video content through ads. This diversifies your revenue sources. A diverse revenue source means increased overall earnings.
  • Targeted Ads: Video monetization platforms enable publishers to target their ads to specific audiences. This targeting is done based on demographic information, interests, and behaviour. Such targeting results in more relevant and personalized ads, which can lead to higher engagement and increased revenue.
  • Optimization Tools: Video monetization platforms provide publishers like you with optimization tools to improve the performance of their video ads. These tools include A/B testing, ad placement optimization, and ad format optimization.
  • User Experience: Video monetization platforms provide publishers with ad formats that enhance the user experience. These include non-intrusive ad placements and high-quality video ads. This results in a better user experience, which can lead to increased engagement and retention.
  • Higher CPM Rates: Video ads have higher CPM rates and tend to be 5-7X higher than the regular display ads. With video ads, publishers can take advantage of the premium demand and increase their overall revenue. 

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Brid.tv

Brid.tv

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Technology business BridTV, which offers an enterprise-level video monetization solution, is rapidly expanding. They are committed to assisting their publishers in expanding and profiting from their various audiences because of their potent HTML5 player, cutting-edge video platform, and content management system. With locations in Belgrade and Los Angeles, BridTV is quickly moving up the online video publishing and advertising eco-system.

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Adsolut Media

Contextual ad network Adsolut Media has agreements with some of the biggest ad exchanges in the market. The primary objective of the company is the continuous dynamic development of its programmatic solutions to ensure that the relationships between advertisers and publishers are fruitful and profitable for both parties.

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Aniview

Aniview

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Aniview is a multinational media and adtech firm whose platform is becoming more and more crucial in distributing effective and efficient video advertising throughout the open web. 

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JW Player

JW Player

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The fact that JW Player is the quickest HTML5 player accessible contributes to its popularity as one of the most widely used video players online. This implies that every piece of video and advertising content you produce displays dependably and beautifully throughout all of the screens you employ.

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Viewdeos

Viewdeos

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Viewdeos is a video advertising platform that was created in 2015. Since then, it has assisted other publishers in generating the highest possible earnings. Through cutting-edge and high-end video solutions, it is a promising platform that makes it simple for publishers to maximize their advertising revenue.

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Primis.tech

Primis.tech

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The most popular online video discovery platform is Primis. They collaborate with publishers to assist users in finding excellent and compelling video content, enhancing and extending online experiences. This boosts audience engagement, is completely configurable, and integrates smoothly.

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Undertone

Undertone

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A leading provider of intelligent, high-impact advertising solutions, Undertone provides incremental revenue opportunities and unique demand formats to publishers. Undertone is a proud member of the CBA, TAG, and IAB and is committed to continuing to adhere to compliance and guidelines as it evolves.

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Select Media

Select Media offers a full-stack video SSP, outstream video, and display header bidding solution for publishers. Most publishers use their comprehensive suite of video, header bidding display technology, and search on mobile and desktop to eliminate cost, maximize yield and create exposure to new demand sources. 

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Unruly.co

Unruly.co

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As the omnichannel SSP in Tremor International’s end-to-end platform, Unruly is uniquely positioned to deliver the exclusive data, tools, and technology for advertisers to efficiently and effectively reach their desired audiences and for publishers and broadcasters to enhance their supply for optimal monetization.

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SpotX

SpotX

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SpotX is a trusted platform for premium publishers and broadcasters and powers programmatic video across all screens. 

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How to Choose the Best Video Monetization Platforms for Publishers?

Choosing the best video monetization platform can be a critical decision for publishers. A video monetization platform can impact your revenue, user engagement, and overall success as a publisher. Here are some factors to consider when selecting a video monetization platform:

  • Ad Formats: Video monetization platforms offer different video ad formats, including pre-roll, mid-roll, and post-roll ads. You should choose a video monetization platform that provides a variety of ad formats relevant to your content and audience.
  • Targeting Capabilities: The video monetization platform should have robust targeting capabilities so that you can reach your audience effectively. This includes targeting based on user behaviour, interests, location, and device type. The more precise the targeting capabilities, the more relevant and thus engaging the video ads will be for the audience.
  • Ad Quality: Publishers should choose a video monetization platform that offers high-quality ads. The ads should not negatively impact the user experience. Instead, the platform should provide non-intrusive ads that are relevant and engaging for the audience.
  • Revenue Potential: One of the most crucial factors to consider when choosing a video monetization platform is the revenue potential it offers. You, the publisher, should look for platforms that provide high eCPMs (effective cost per thousand impressions) and offer various monetization options, such as CPCV (cost-per-completed-view) or CPV (cost-per-view) models.
  • Integration and Support: Publishers should choose a video monetization platform that is easy to integrate with their existing systems. The platform should also provide robust technical support. It should have a user-friendly interface and provide documentation, training, and support to help publishers like you get started quickly and efficiently.
  • Reputation: It's essential to consider the reputation of the video monetization platform in the industry. You should research the platform's reviews and ratings and the quality of the ads displayed on the platform.

You, the publisher, should carefully evaluate each video monetization platform's features, ad formats, targeting capabilities, ad quality, revenue potential, analytics, and support before making a decision. Testing and comparing different video monetization platforms before committing to one is recommended to ensure you find the best fit for your needs.

Need help picking the right video monetization platform for your content? Publisher Growth can make this process easier for you. Once you sign up, we will analyze your content and suggest the best monetization partner for you.

Sign up for Publisher Growth here. 

Frequently Asked Questions

Video monetization platforms work by allowing publishers to integrate their videos into the platform and then serving ads before, during, or after the video. Publishers then earn revenue based on the number of ad views, clicks, or completed views.

Video monetization platforms typically offer a variety of ad formats. These include pre-roll, mid-roll, and post-roll ads. They may also provide overlay ads. Overlay ads are ads that appear as pop-ups or banners on top of the video content.

One potential disadvantage to using a video monetization platform is that publishers may have less control over the ads served alongside their content. Some platforms may also take a portion of the revenue publishers make as a fee.