Online video streaming has skyrocketed into widespread popularity due to its convenience, variety, and sheer virality as a medium. According to the Interactive Advertising Bureau, 7 out of 10 users tune into a live stream daily. Statistica projects that global video streaming revenue will experience a Compound Annual Growth Rate of 8.27% from 2024 to 2027, resulting in a market volume of $137.70 billion by 2027. Additionally 5G cut has latency by 10x. Earlier when creators wanted to monetize their videos, YouTube was the only bet. Today dedicated video ad networks have changed the game with different monetization models like AVOD, SVOD, and TVOD, for broadcasters to generate revenue. Video monetization platforms can enable you to reach larger audiences, significantly impact how audiences consume and interact with content, and retain flexibility and control through real-time statistics and engagement reports.
Premium Publishers is an adtech platform, specializing in Display & Video Monetization Solutions for web publishers, leveraging advanced optimization techniques to generate additional revenue. The platform provides customized solutions for online audience monetization by recognizing the uniqueness of each website and tailor their approach accordingly.
Gmarket adtech is a powerful advertising platform integrated with one of South Korea's largest e-commerce marketplaces. It offers a comprehensive suite of advertising solutions, leveraging AI and machine learning to connect advertisers with millions of active shoppers, while providing advanced targeting, fraud prevention, and analytics tools.
The Publisher Desk is a platform for publishers that prioritizes their growth and understands the intricacies of online advertising. They have created a quality-driven community and helps you reach sports fans everywhere.
Next Millennium Media offers advanced programmatic advertising solutions, helping publishers maximize revenue with various ad formats like display, video, and native ads. Their technology-driven approach and personalized support ensure optimal performance and user engagement.
Waytogrow is a platform with award-winning website monetization solutions that can help you monetize your ad revenue.
Bluestack is a comprehensive mobile app monetization platform offering AI-powered ad optimization and diverse ad formats for publishers. With a global network of 50,000+ apps, industry-leading eCPMs, and a focus on user experience, Bluestack helps mobile publishers maximize their ad revenue while maintaining user satisfaction.
CJ Affiliate is one of the largest affiliate marketing networks designed to help you achieve growth goals via scalable and sustainable growth. Publishers can partner with the most recognized brands and earn seamlessly by promoting products and services. CJ Affiliate is a trusted leaded in affiliate marketing technology that helps seamlessly monetize business at scale.
A video monetization platform can impact your revenue, user engagement, and overall success as a publisher. This is why choosing a good network is an essential factor. Here are some things to consider during your search:
By considering the above factors, you can choose a video monetization platform that is best suited to your revenue requirements. Dedicated video streaming networks are great for reaching large audiences and catapulting ad revenue by significantly enhancing your content creation efforts. These networks not only provide the tools necessary to target and engage a specific audience but also offer the flexibility and control needed to maximize your broadcasting goals for sustained returns which can be enhanced using Video Ad Players.
One potential disadvantage to using a video monetization platform is that publishers may have less control over the ads served alongside their content. Some platforms may also take a portion of the revenue publishers make as a fee.
Video monetization platforms typically offer a variety of ad formats. These include pre-roll, mid-roll, and post-roll ads. They may also provide overlay ads. Overlay ads are ads that appear as pop-ups or banners on top of the video content.
Video monetization platforms work by allowing publishers to integrate their videos into the platform and then serving ads before, during, or after the video. Publishers then earn revenue based on the number of ad views, clicks, or completed views.