Smile Wanted

• SW ECO Solutions: Eco-centric ad creatives, including ECO Direct Buying to minimize layers between the intermediary, ECO Size for optimum formats and minimizing data transfer, and ECO Targeting that utilizes predictive technology to reach audiences in those locations that are eco-friendly. 
• Smile Studio: This is the creative studio for designing ad formats customized with the intention of improving engagement while keeping environmental sensitivities in check.
• SW Filter: Proprietary contextual and brand safety filter, bringing advanced targeting with more than 3,000 contextual segments for precise ad placement.

• Sustainability Initiatives: Smile Wanted has carbon tracking, reduction in emissions, and targeting as eco-responsible to generate a minimum carbon footprint through the campaigns. 
• Available in High-Viewability Formats: High-viewability, optimized ad placements, which include high engagement metrics such as custom formats and innovative formats. 
• Brand Safety and Compliance: Smile Wanted partners with industry leaders like IAS and DoubleVerify to ensure that their campaign will meet brand safety, and ads will be served in safe and relevant environments. 
• Transparency and Quality Assurance: They ensure openness and quality assurance through their strict selection process of premium domains as well as having full control over inventory transparency, setting them apart. 
• Programmatic Efficiency: Header Bidding and Advanced Bidding Solutions To maximize revenue monetization in the best possible manner. 

To become a publisher with Smile Wanted:​

• Visit: Smile Wanted's Contact Page​
• Provide Information: Submit details about your website and traffic to initiate the onboarding process.​
• Await Approval: The Smile Wanted team will review your submission and contact you with further steps.​

• Display Ads: High-viewability display banners for desktop and mobile. 
• Video Ads: Outstream, in-banner, and pre-roll video formats to increase engagement. 
• Native Ads: Seamlessly integrated ads that match the website’s content. 
• Rich Media: Interactive formats designed to engage audiences without compromising user experience.
• Interstitials: Full-screen ads optimized for mobile, providing a premium viewing experience.

Smile Wanted offers competitive revenue shares and pays on net terms. Payment structures adjust based upon the publisher's reach, geography focus, and the type of domain.

Smile Wanted operates on performance-based models, including CPCV (Cost Per Completed View) and CPC (Cost Per Click). For instance, case studies indicate CPCV rates ranging from €0.009 to €0.020 and CPC rates up to €0.50. These rates are influenced by factors such as ad format, device type, and targeting criteria.​

• Founded: 2016 
• Premium Domains: 5,000+ 
• Daily Ad Requests: 10 billion+ 
  
• Headquarters: Paris, France
  
• Global Reach: Operates across 25+ geographies, including the U.S., France, Germany, UAE, and Italy, serving over 6,000 premium domains and delivering more than 10 billion daily ad requests.
  
• Monetization Solutions: Offers a curated marketplace with exclusive demand in video, display, and native formats.
  
• Ad Formats: Supports various ad formats, including display banners, outstream and pre-roll video, native ads, rich media, and interstitials. 
  
• Technology: Utilizes proprietary AI-driven curation technology to guarantee key performance indicators (KPIs) such as viewability, completion, attention, and engagement. ​
  
• Sustainability: Introduced the "SW Eco Path," a carbon-conscious advertising solution that measures and reduces emissions, aligning with eco-friendly goals.
  

Smile Wanted works with a diverse range of publishers across various verticals:​

• News​
  
• Business​
  
• Entertainment
  
• Lifestyle
  
• Technology​
  
• Automotive​
  
• Fashion​
  
• Health & Wellness​

Smile Wanted operates across 25 global markets, with a strong presence in countries like the United States, France, Germany, the United Arab Emirates, and Italy.

Smile Wanted typically work only with those publishers who are posing more traffic and maintain good quality about the content that is posted. Those sites that help in maintaining environmental friendliness, brand safety measures are quite ideal for collaboration.

Revenue sharing is based on the quality of audience, the amount of traffic generated, and suitable ad format of the publisher. Smile Wanted will align such arrangements to add value to their partnership and drive mutually beneficial outcomes.