Smile Wanted

• SW ECO Solutions: Eco-centric ad creatives, including ECO Direct Buying to minimize layers between the intermediary, ECO Size for optimum formats and minimizing data transfer, and ECO Targeting that utilizes predictive technology to reach audiences in those locations that are eco-friendly. 
• Smile Studio: This is the creative studio for designing ad formats customized with the intention of improving engagement while keeping environmental sensitivities in check.
• SW Filter: Proprietary contextual and brand safety filter, bringing advanced targeting with more than 3,000 contextual segments for precise ad placement.

• Sustainability Initiatives: Smile Wanted has carbon tracking, reduction in emissions, and targeting as eco-responsible to generate a minimum carbon footprint through the campaigns. 
• Available in High-Viewability Formats: High-viewability, optimized ad placements, which include high engagement metrics such as custom formats and innovative formats. 
• Brand Safety and Compliance: Smile Wanted partners with industry leaders like IAS and DoubleVerify to ensure that their campaign will meet brand safety, and ads will be served in safe and relevant environments. 
• Transparency and Quality Assurance: They ensure openness and quality assurance through their strict selection process of premium domains as well as having full control over inventory transparency, setting them apart. 
• Programmatic Efficiency: Header Bidding and Advanced Bidding Solutions To maximize revenue monetization in the best possible manner. 

• Display Ads: High-viewability display banners for desktop and mobile. 
• Video Ads: Outstream, in-banner, and pre-roll video formats to increase engagement. 
• Native Ads: Seamlessly integrated ads that match the website’s content. 
• Rich Media: Interactive formats designed to engage audiences without compromising user experience.
• Interstitials: Full-screen ads optimized for mobile, providing a premium viewing experience.

Smile Wanted offers competitive revenue shares and pays on net terms. Payment structures adjust based upon the publisher's reach, geography focus, and the type of domain.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Smile Wanted typically offers competitive CPM rates, they can largely vary depending on these factors.

• Founded: 2016 
• Premium Domains: 5,000+ 
• Daily Ad Requests: 10 billion+ 
• Focus Areas: Sustainability, brand safety, performance optimization

Smile Wanted monetizes a wide range of site types, especially within news, lifestyle, entertainment and environmental segments, which appeals publishers having aligned eco-friendly goals.

Smile Wanted primarily serves the European market, but offers solutions for the publishers and advertisers who have audiences in North America, Asia, and other global geos.

Smile Wanted typically work only with those publishers who are posing more traffic and maintain good quality about the content that is posted. Those sites that help in maintaining environmental friendliness, brand safety measures are quite ideal for collaboration.

Revenue sharing is based on the quality of audience, the amount of traffic generated, and suitable ad format of the publisher. Smile Wanted will align such arrangements to add value to their partnership and drive mutually beneficial outcomes.