Content has now become one of the most valuable sources of revenue for any publisher. If any publisher is looking to monetize via ads, they can look into ad monetization platforms, which facilitates a channel that helps publishers access ad demand and sell their inventory easily. Display monetization platforms facilitate this channel by enabling publishers to sell their spaces towards display ads. These are ads that put together texts, images, URLs and attract the users to take specified action. Display campaigns come in different shapes and forms and can be shown as banner ads, interstitial ads, video ads, and rich media ads. Take a look at some of the best display monetization platforms listed below:
As website publishers, you can find several benefits of using a display monetization platform:
These are some benefits that good display monetization platforms will provide you with. Display monetization platforms can run on CPM models or CPC models.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.
Underdog Media is a dynamic ad monetization network that prioritizes offering its publisher partners highly visible ad units. The EDGE unit, a hybrid slider that can offer both video and conventional display ads, is the flagship item for UDM.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.
AdsVictory helps publishers skyrocket their ad revenue with premium ads. With years of experience, their expert team knows how to customize ad formats, implementing various strategies to boost your revenue. Publishers will have more than 30 SSP partners bidding on your site.
Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers.
Valueimpression is a high-converting ad network. Trusted by premium publishers, they assert that earnings might range from 40 to 300 percent higher than those on other networks. Their patented proprietary video advertising optimization technology has helped hundreds of publishers increase their revenue, by bringing real value for each impression.
With a variety of different ad units, Monumetric is a one-stop display advertising partner that can help you monetize the visitors to your blogs. Monumetric automatically creates dynamic display advertisements based on your blog's content and the interests of your visitors whenever somebody visits.
One of the largest contextual advertising platforms, Media.net offers cutting-edge ad tech with server-to-server technology to publishers. It has one of the largest pools of advertisers in the world and its ads can help you maximize your monetization.
Traffic Force provides an effective and easy solution for publishers, advertisers, developers and marketers so that everyone can buy and sell premiums worldwide. TrafficForce is the best supply side platform that assures that your advertising campaigns are not ignored by users. TrafficForce works with special ad tools to ensure that the ads are user-friendly, high-quality and seen by real people.
There are several options available in the market, which makes the selection of display monetization platforms a task. Here are some things one should consider when selecting a display monetization platform:
All in all, you should find a platform that is in tandem with your business goals and needs and helps you grow your revenue and drive business.
These platforms serve ads on a publisher's website. These are targeted to the website's audience and can be in the form of banner ads, video ads, or native ads. Publishers would earn a share of revenue that is generated by the ads on the basis of factors like clicks or impressions.
The revenue generated can vary widely according to the website's traffic, audience demographics, ad placement, and revenue share. One must set realistic expectations and constantly optimize their ad strategy to maximize revenue potential.
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