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Publisher Growth was created with the underlying principle of bringing more transparency to the entire publishing business. As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.
Publisher Growth is not just a listing and review platform. After providing basic site details, a publisher can sign up, following which we review their website for eligibility. If approved, we connect you with relevant adTech solutions that can maximize your overall earnings. The benefit for publishers is that they can discover which ad partners are interested in working with them, all in one platform. As an intermediary, we maintain data on which publishers work with which AdTech companies and can prompt the publishers to write genuine reviews, creating an ecosystem of trust and transparency.
How Publisher Growth Works- The process flow:
1. A publisher signs up on the platform.
2. We review the publisher data and approve the site if eligible for monetization.
3. The approved site data is then passed on to the relevant AdTech vendors.
4. AdTech vendors now needs to approve or reject the site from their end. The vendors who approve the site are shown as ‘recommended AdTech partners’ in the publisher’s dashboard.
5. Publisher signs up with the preferred AdTech vendors of their choice and goes live with them.
6. Publishers get access to Pubnews, Pubconnect, and also get the opportunity to find more sponsored post opportunities for their websites.
By signing up with Publisher Growth, you can enjoy a host of benefits that can help you scale your publishing business.