Taboola
Taboola is a web-based platform that caters to problem-solving within the digital content industry. Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts individuals who are uncertain about their interests or preferences.
Taboola Description
Taboola is a web-based platform that caters to problem-solving within the digital content industry. Serving over 450 billion content recommendations to more than 1.4 billion unique visitors every month, Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. This Taboola review highlights how the platform attracts visitors who may be browsing to discover like-minded content. With over 500 million daily active users and partnerships with 9,000+ premium publishers, it is recognized as one of the best native ad network for publishers looking to drive engagement and revenue.
By providing a content marketing solution linking content providers with publishers through web-based widgets named "Content You May Like," "Recommended for You," and "You May Also Like," these widgets include images and connections to relevant content (video, image-based slideshows, or articles) that are placed on websites by content creators. This Taboola review also emphasizes how the linked content can be both internal (from the publisher's website or network) and external (going to other sites), for which the publishers receive a share of the portion of the advertising income.
Quick Facts
- Multiple Formats
- Global Fill Rates
- ~ $100 Payment Threshold
- Privacy Compliant
- Brand Safe
Taboola Software Images
Taboola Products
Taboola offers various products to monetise, engage and acquire with over 9000 digital properties like:
- Taboola Feed: To bring the scrolling newsfeed experience that consumers love on social networks, to your website.
- Actionable Editorial Insights: That empowers the editorial and audience teams to enhance content with actionable data insights, A/B testing and alerts.
- Optimized Paid Acquisition: Helps acquire audiences, keep them on your site for longer, and track revenue.
- Audience Exchange: To drive quality traffic to your website by exhanging traffic with partner and third-party sites.
Taboola Features and Capabilities
- A/B Testing: A/B testing and actionable data insights can help publishers enhance the quality of their website content.
- Longer Engament Duration: You may also ensure that consumers spend more time on your website, gain new loyal customers, and measure income per visit.
- Traffic Swap: Taboola provides publishers with additional traffic by swapping existing traffic with third-party websites and partners.
- Analytics: Publishers may observe what post-click behavior works best for them and tweak it accordingly.
- Video Stream: They may also integrate their own video players, which carry advertisements, in Tabools' stream.
- Customized Experience: You may optimize your website to provide a tailored experience to each visitor based on how they interact with it.
- Diverse Marketplace: To monetize their content, publishers have access to the world's largest sponsored content marketplace.
- Non-intrusive In-Feed Videos: They integrate perfectly with content and can help publishers give a better page experience to consumers.
Taboola Review: How to Signup?
- Visit the Taboola website and click on "Get Started."
- Fill out the required details, including your website URL, email, and company information.
- Submit the application for review.
- Taboola’s team will assess your website based on their eligibility criteria.
- Once approved, you’ll receive access to the Taboola dashboard to integrate ad placements and start monetizing.
Taboola Review: Ad Formats
Taboola offers the following ad formats:
- Sponsored Content: Sponsored Content is a user-friendly and high-performance format that is optimal for driving engagement and conversions. Each sponsored content recommendation is formed from a Headline, Image, and Landing Page URL.
- Branding Video: Branding Video is an elegant, non-disruptive video experience that is optimal for branding and awareness goals.
Taboola Payment Info
They have a 45-day payment cycle and only pay via Payoneer. It pays you 45 days after the end of the month in which you started using Taboola to make money. Their minimum payment threshold is USD 100.
Taboola CPM Rate
CPM of Taboola varies based on various factors such as geographic location, Ad inventory, and content type.
Taboola Review: Key Facts
- Established: 2007
- Headquarters: New York City, USA.
- Global Reach: Collaborates with over 9,000 publishers, reaching approximately 600 million daily active users.
- AI-Driven Technology: Utilizes deep learning algorithms to deliver personalized content recommendations and advertisements.
- Product Portfolio: Offers solutions like Taboola Ads, Taboola Feed, Taboola Newsroom, and Taboola News to enhance user engagement and monetization.
- Recent Developments: Launched 'Realize', a technology platform aimed at expanding beyond native advertising into the broader performance advertising market.
- AI Assistant 'Abby': Introduced 'Abby', a generative AI-powered chat assistant designed to help small and medium-sized businesses create ad campaigns.
Taboola Review: Site Type Monetized
Taboola monetizes a wide range of site types, including:
- News
- Entertainment
- Technology
- Health & Wellness
- Finance
- Lifestyle
- Travel
- Sports
Taboola Geos Served
Taboola operates on a global scale, partnering with publishers and advertisers across numerous countries and regions. Their extensive network includes offices in cities such as New York, London, Tel Aviv, Bangkok, Gurgaon, Tokyo, and many more, facilitating a broad international presence.
Taboola Publisher Eligibility
Taboola requires publishers to have 500,000 monthly impressions to sign up. They have no content requirements per so, and you just need to meet their traffic requirements.
Taboola Pricing
Taboola's pricing begins at around $300 per month for basic services. However, the overall cost depends on various factors such as the selected billing method and the specific features used.
Taboola Contact Info
Here’s how you can reach out to Taboola for publisher-related queries:
- Website: https://www.taboola.com/
- LinkedIn: https://www.linkedin.com/company/taboola
- Also present in various social media platforms like Facebook, Twitter and Instagram.
Taboola Review: Our Final Thoughts
This Taboola review emphasizes the platform's dedication to helping publishers improve audience engagement and revenue generation by providing personalized content recommendations. With an easy sign-up process, worldwide reach, and support for various content verticals, Taboola offers a viable solution for publishers looking to maximize their content monetization strategies. This Taboola review points to the platform's potential as a useful ally in the changing digital environment. Based on user feedback across major review platforms, Taboola has received a G2 rating of 3 and a Capterra rating of 4.5, at the time of writing this review.
The PublisherGrowth team has reviewed Taboola and rates 4.2/5 for its ease of use, product features, and affordable pricing.
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Taboola FAQs
I have used taboola on one of my educational blogs and have found it works well with US traffic. The CPCs are much higher for the US audience compared to other geographies. However, the majority of my traffic is from India, and the CPC rates have gone down drastically in the last 2 years. I would personally like to know if other Indian publishers have seen a gradual decline in the overall CPMs..
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