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Taboola is a web-based platform that caters to problem-solving within the digital content industry. Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts visitors who may be browsing to discover like-minded content.
By providing a content marketing solution linking content providers with publishers through web-based widgets named "Content You May Like," "Recommended for You," and "You May Also Like," these widgets include images and connections to relevant content (video, image-based slideshows, or articles) that are placed on websites by content creators. The linked content can be both internal (from the publisher's website or network) and external (going to other sites), for which the publishers receive a share of the portion of the advertising income.
Taboola offers various products to monetise, engage and acquire with over 9000 digital properties like:
They have a 45-day payment cycle and only pay via Payoneer. It pays you 45 days after the end of the month in which you started using Taboola to make money. Their minimum payment threshold is USD 100.
Taboola requires publishers to have 500,000 monthly impressions to sign up. They have no content requirements per so, and you just need to meet their traffic requirements.
Taboola offers the following ad formats:
Taboola’s Publisher Policies prohibit certain types of content from being discovered (i.e., monetized or distributed) on its network, including, among other things, “fake news”, pornography, content that infringes third-party copyrights, defamatory and threatening content and criminal activity. These guidelines apply equally to all publishers, in order to maintain the network’s safety and compliance with the laws. Taboola reserves the right to update the Taboola Publisher Policies at any time to keep them updated in accordance with constantly changing policies, regulations and laws.
Using the Backstage dashboard, the publisher's team will have access to the following: Revenue Reporting: Calculate how much revenue is generated by specific audience segments. Organic Content Analytics: Identify which content items are resonating most with your audience. Audience Development: Manage the flow of traffic across a network of sister or partner sites. Editorial Controls: Promote or exclude specific content items with a single click.
Publishers have to fill out an online form, and the members of Taboola's team will reach out within 48 hours. Before filling out the form, you must make sure that your website is compliant with its terms and conditions. The most important requirements are that the applicant must be at least 18 years old, must own and operate their own identified website, must only publish content the applicant owns or is properly licensed to use, and must respect an exclusive partnership with Taboola.
I have used taboola on one of my educational blogs and have found it works well with US traffic. The CPCs are much higher for the US audience compared to other geographies. However, the majority of my traffic is from India, and the CPC rates have gone down drastically in the last 2 years. I would personally like to know if other Indian publishers have seen a gradual decline in the overall CPMs..
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