Taboola

Taboola offers various products to monetise, engage and acquire with over 9000 digital properties like:

• Taboola Feed: To bring the scrolling newsfeed experience that consumers love on social networks, to your website.
• Actionable Editorial Insights: That empowers the editorial and audience teams to enhance content with actionable data insights, A/B testing and alerts.
• Optimized Paid Acquisition: Helps acquire audiences, keep them on your site for longer, and track revenue.
• Audience Exchange: To drive quality traffic to your website by exhanging traffic with partner and third-party sites.

• A/B Testing: A/B testing and actionable data insights can help publishers enhance the quality of their website content.
• Longer Engament Duration: You may also ensure that consumers spend more time on your website, gain new loyal customers, and measure income per visit.
• Traffic Swap: Taboola provides publishers with additional traffic by swapping existing traffic with third-party websites and partners.
• Analytics: Publishers may observe what post-click behavior works best for them and tweak it accordingly.
• Video Stream: They may also integrate their own video players, which carry advertisements, in Tabools' stream.
• Customized Experience: You may optimize your website to provide a tailored experience to each visitor based on how they interact with it.
• Diverse Marketplace: To monetize their content, publishers have access to the world's largest sponsored content marketplace.
• Non-intrusive In-Feed Videos: They integrate perfectly with content and can help publishers give a better page experience to consumers.

They have a 45-day payment cycle and only pay via Payoneer. It pays you 45 days after the end of the month in which you started using Taboola to make money. Their minimum payment threshold is USD 100.

CPM of Taboola varies based on various factors such as geographic location, Ad inventory, and content type.

• Ideal for publishers, mobile carriers and other digital properties, Taboola is a powerful engine that provides what is relevant, interesting and new to your audience, resulting in new engagement and monetisation opportunities.
• Taboola has partnered with more than 15,000 advertisers and 9000 publishers.
• It has become the largest discovery platform, realizing tremendous monetization opportunities.

Taboola monetizes a wide range of site types, including news, lifestyle blogs, e-commerce, entertainment websites...etc

Serves globally

Taboola requires publishers to have 500,000 monthly impressions to sign up. They have no content requirements per so, and you just need to meet their traffic requirements.

Taboola splits 50% of its revenue with publishers.

Taboola offers the following ad formats:

• Sponsored Content: Sponsored Content is a user-friendly and high-performance format that is optimal for driving engagement and conversions. Each sponsored content recommendation is formed from a Headline, Image, and Landing Page URL.
• Branding Video: Branding Video is an elegant, non-disruptive video experience that is optimal for branding and awareness goals.