Taboola Description

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Advertising Disclosure

We might receive a compensation for any sales generated through the links on this website. Some of our partners may compensate us for the business recommendations we provide on the site.

Taboola is a web-based platform that caters to problem-solving within the digital content industry. Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts visitors who may be browsing to discover like-minded content.

By providing a content marketing solution linking content providers with publishers through web-based widgets named "Content You May Like," "Recommended for You," and "You May Also Like," these widgets include images and connections to relevant content (video, image-based slideshows, or articles) that are placed on websites by content creators. The linked content can be both internal (from the publisher's website or network) and external (going to other sites), for which the publishers receive a share of the portion of the advertising income.

Quick Facts
Multiple Formats
Global Fill Rates
~ $100 Payment Threshold
Privacy Compliant
Brand Safe

Taboola Products

Taboola offers various products to monetise, engage and acquire with over 9000 digital properties like:

  • Taboola Feed: To bring the scrolling newsfeed experience that consumers love on social networks, to your website.
  • Actionable Editorial Insights: That empowers the editorial and audience teams to enhance content with actionable data insights, A/B testing and alerts.
  • Optimized Paid Acquisition: Helps acquire audiences, keep them on your site for longer, and track revenue.
  • Audience Exchange: To drive quality traffic to your website by exhanging traffic with partner and third-party sites.

Taboola Software Images

Taboola Features and Capabilities

  • A/B Testing: A/B testing and actionable data insights can help publishers enhance the quality of their website content.
  • Longer Engament Duration: You may also ensure that consumers spend more time on your website, gain new loyal customers, and measure income per visit.
  • Traffic Swap: Taboola provides publishers with additional traffic by swapping existing traffic with third-party websites and partners.
  • Analytics: Publishers may observe what post-click behavior works best for them and tweak it accordingly.
  • Video Stream: They may also integrate their own video players, which carry advertisements, in Tabools' stream.
  • Customized Experience: You may optimize your website to provide a tailored experience to each visitor based on how they interact with it.
  • Diverse Marketplace: To monetize their content, publishers have access to the world's largest sponsored content marketplace.
  • Non-intrusive In-Feed Videos: They integrate perfectly with content and can help publishers give a better page experience to consumers.

Taboola Payment Info

They have a 45-day payment cycle and only pay via Payoneer. It pays you 45 days after the end of the month in which you started using Taboola to make money. Their minimum payment threshold is USD 100.

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Taboola Key Facts

  • Ideal for publishers, mobile carriers and other digital properties, Taboola is a powerful engine that provides what is relevant, interesting and new to your audience, resulting in new engagement and monetisation opportunities.
  • Taboola has partnered with more than 15,000 advertisers and 9000 publishers.
  • It has become the largest discovery platform, realizing tremendous monetization opportunities.

Taboola Publisher Eligibility

Taboola requires publishers to have 500,000 monthly impressions to sign up. They have no content requirements per so, and you just need to meet their traffic requirements.

Taboola Revenue Share

Taboola splits 50% of its revenue with publishers.

Taboola Ad Formats

Taboola offers the following ad formats:

  • Sponsored Content: Sponsored Content is a user-friendly and high-performance format that is optimal for driving engagement and conversions. Each sponsored content recommendation is formed from a Headline, Image, and Landing Page URL.
  • Branding Video: Branding Video is an elegant, non-disruptive video experience that is optimal for branding and awareness goals.

Taboola FAQ

Taboola’s Publisher Policies prohibit certain types of content from being discovered (i.e., monetized or distributed) on its network, including, among other things, “fake news”, pornography, content that infringes third-party copyrights, defamatory and threatening content and criminal activity. These guidelines apply equally to all publishers, in order to maintain the network’s safety and compliance with the laws. Taboola reserves the right to update the Taboola Publisher Policies at any time to keep them updated in accordance with constantly changing policies, regulations and laws.

Using the Backstage dashboard, the publisher's team will have access to the following: Revenue Reporting: Calculate how much revenue is generated by specific audience segments. Organic Content Analytics: Identify which content items are resonating most with your audience. Audience Development: Manage the flow of traffic across a network of sister or partner sites. Editorial Controls: Promote or exclude specific content items with a single click.

Publishers have to fill out an online form, and the members of Taboola's team will reach out within 48 hours. Before filling out the form, you must make sure that your website is compliant with its terms and conditions. The most important requirements are that the applicant must be at least 18 years old, must own and operate their own identified website, must only publish content the applicant owns or is properly licensed to use, and must respect an exclusive partnership with Taboola.

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Taboola Reviews

4.4 / 5
Overall Rating

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value for Money

Good Native Ad Network for Sites with US Traffic

I have used taboola on one of my educational blogs and have found it works well with US traffic. The CPCs are much higher for the US audience compared to other geographies. However, the majority of my traffic is from India, and the CPC rates have gone down drastically in the last 2 years. I would personally like to know if other Indian publishers have seen a gradual decline in the overall CPMs..

  1. The ads shown in the Taboola network is still decent if compared with other native ad networks.
  2. The payments are on time and there doesn't seem to be a minimum payment threshold for Indian publishers. They pay every month even if it is less than $10.
  1. CPCs for Indian traffic have sunk. There were days when the CPCs used to be 2-3 cents per click for Indian traffic. Now, not even 2-3 clicks make one cent.

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value For Money