Outbrain Description

Advertising Disclosure

Advertising Disclosure

We might receive a compensation for any sales generated through the links on this website. Some of our partners may compensate us for the business recommendations we provide on the site.

Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increase traffic by advertising their content on various websites.

Serving a whopping monthly impression of 344 billion in over 55 countries, Outbrain is among the best ad tech solutions for publishers looking to monetize their websites with native advertising, along with effective mobile monetization options.

The platform employs sophisticated tools that let organizations of all sizes share content with precisely focused audiences while meeting business objectives such as boosting quality traffic, hitting new audiences, and boosting sales leads and conversions.

Quick Facts
Faster Payouts (NET 30 days)
High CPMs
Multiple Formats

Outbrain Products

Outbrain offers the following products to publishers:

  • Native Ad Server: Connect to the broadest range of native ad budgets, with Smartads that maximize engagement and RPM at every stage of the consumer journey.
  • Editorial: Transforms browsing visitors into loyal readers.
  • Informative Dashboard: Outbrain's dashboard gives you access to 24/7 real-time reporting API.
  • Audience Rules: Outbrain lets you customize your engagement strategy based on audience segments.
  • Conversion Card: With Conversion Campaigns, you get a dedicated card in your Smartfeed that drives audiences to the point of conversion and allows you to re-target users who haven't yet converted.
  • SmartLogic: Through AI & Machine Learning, SmartLogic lets you deliver a recommendation experience that is unique to every user. every time.

Outbrain Software Images

Outbrain Features and Capabilities

  • Native Outstream Video Technology: With Outbrain's native outstream video technology, publishers can increase engagement rates, make more income, and increase website RPM.
  • Personalized User Experience: Outbrain provides the customized feed experience that all publishers desire for their users. The Smartfeed technology also helps publishers communicate with their readers more effectively through multimedia formats.
  • Optimization Engine: Anew technology in Outbrain's portfolio, Optimization Engine promises to drive RPMs and CRT for publishers by continuously enhancing page layouts.
  • End-to-end: Outbrain's Native Ad Server is the sector's only end-to-end platform enabling publishers to handle native advertising selling and serving.

Outbrain Payment Info

The minimum payout threshold is $50 for payments, and this is paid according to the terms of your agreement. It operates on a net 30-day payment cycle.

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Outbrain Key Facts

  • Outbrain'a customizable, dynamic, and tailored recommendation experience is built to engage audiences and optimized for your business goals.
  • Publishers can leverage an industry-leading technology suite built to grow and monetize their ad spaces.
  • The platform serves a sizable monthly impression of 344 billion, in over 55 countries.

Outbrain Site Type Monetized

Outbrain works with publishers of all sizes and categories. You can find Outbrain powering engagement and revenue on sites like CNN, ESPN, Time Magazine, and many more.

Outbrain Publisher Eligibility

To signup with Outbrain, publishers have to have a minimum of 10 million monthly US article pageviews. There are no publisher language requirements, but if you have quality content, you will be accepted as an Outbrain publisher even if you have as little as 3 million US visits.

Outbrain Ad Formats

Outbrain offers the following ad formats:

  • Carousel Ads: These allow you to advertise a wide range of products.
  • Text Ads: These feature text and text links that marketers use to promote the message and products.
  • Image Ads: These consist of an image that provides information about the business.  
  • Video Ads: These are small, informative videos that advertise products and are displayed before or after a video.

Outbrain FAQ

No. Unlike others, Outbrain supports asynchronous ad loading, so your widgets will have no impact on page load time.

Definitely, Outbrain provides AMP-specific widget codes by request. During setup, an Outbrain Publisher Launch specialist will be available to send this to you.

Revenue generation will vary from site to site due to a number of factors. These include: Audience: Some audiences are more engaged with content recommendations than others Category: Some website categories are more conducive to engaging with content recommendations Widget Type: Different widget formats/layouts will yield different results Widget Placement: Positioning of widgets on your page will yield different results Outbrain widgets should be deployed for at least 30 days in order to allow for adequate data to be collected. This will make insights for optimization clear and will give their algorithms enough data to automatically optimize revenue via more targeted recommendations for your audience.

Yes, Outbrain encourages publishers to leverage its Amplify platform to reach new audiences.

Outbrain works with publishers of all sizes and categories. You can find Outbrain powering engagement and revenue on sites like CNN, ESPN, Time Magazine, and many more.

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