Outbrain

Outbrain

Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increase traffic by advertising their content on various websites.

Outbrain Description

Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increase traffic by advertising their content on various websites.

Serving a whopping monthly impression of 344 billion in over 55 countries, Outbrain is among the best ad tech solutions for publishers looking to monetize their websites with native advertising, along with effective mobile monetization options.

The platform employs sophisticated tools that let organizations of all sizes share content with precisely focused audiences while meeting business objectives such as boosting quality traffic, hitting new audiences, and boosting sales leads and conversions.

Quick Facts

  • Faster Payouts (NET 30 days)
  • High CPMs
  • Multiple Formats

Outbrain Products

Outbrain offers the following products to publishers:

  • Native Ad Server: Connect to the broadest range of native ad budgets, with Smartads that maximize engagement and RPM at every stage of the consumer journey.
  • Editorial: Transforms browsing visitors into loyal readers.
  • Informative Dashboard: Outbrain's dashboard gives you access to 24/7 real-time reporting API.
  • Audience Rules: Outbrain lets you customize your engagement strategy based on audience segments.
  • Conversion Card: With Conversion Campaigns, you get a dedicated card in your Smartfeed that drives audiences to the point of conversion and allows you to re-target users who haven't yet converted.
  • SmartLogic: Through AI & Machine Learning, SmartLogic lets you deliver a recommendation experience that is unique to every user. every time.

Outbrain Software Images

Outbrain Homepage
Outbrain Homepage
Outbrain
Outbrain
Outbrain Experience
Outbrain Experience

Outbrain Features and Capabilities

  • Native Outstream Video Technology: With Outbrain's native outstream video technology, publishers can increase engagement rates, make more income, and increase website RPM.
  • Personalized User Experience: Outbrain provides the customized feed experience that all publishers desire for their users. The Smartfeed technology also helps publishers communicate with their readers more effectively through multimedia formats.
  • Optimization Engine: Anew technology in Outbrain's portfolio, Optimization Engine promises to drive RPMs and CRT for publishers by continuously enhancing page layouts.
  • End-to-end: Outbrain's Native Ad Server is the sector's only end-to-end platform enabling publishers to handle native advertising selling and serving.

Outbrain Payment Info

The minimum payout threshold is $50 for payments, and this is paid according to the terms of your agreement. It operates on a net 30-day payment cycle.

Outbrain CPM Rate

CPM of Outbrain varies based on various factors such as geographic location, Ad inventory, and content type.

Outbrain Key Facts

  • Outbrain'a customizable, dynamic, and tailored recommendation experience is built to engage audiences and optimized for your business goals.
  • Publishers can leverage an industry-leading technology suite built to grow and monetize their ad spaces.
  • The platform serves a sizable monthly impression of 344 billion, in over 55 countries.

Outbrain Site Type Monetized

Outbrain works with publishers of all sizes and categories. You can find Outbrain powering engagement and revenue on sites like CNN, ESPN, Time Magazine, and many more.

Outbrain Geos Served

Serves globally.

Outbrain Publisher Eligibility

To signup with Outbrain, publishers have to have a minimum of 10 million monthly US article pageviews. There are no publisher language requirements, but if you have quality content, you will be accepted as an Outbrain publisher even if you have as little as 3 million US visits.

Outbrain Pricing

Outbrain has a free trail, but specific costs depends on the scale and nature of the campaign planning. The platform works on a pay-per-click model, allowing businesses to choose their budgets and set daily caps for traffic.

Outbrain Ad Formats

Outbrain offers the following ad formats:

  • Carousel Ads: These allow you to advertise a wide range of products.
  • Text Ads: These feature text and text links that marketers use to promote the message and products.
  • Image Ads: These consist of an image that provides information about the business.  
  • Video Ads: These are small, informative videos that advertise products and are displayed before or after a video.

Outbrain FAQs