According to Statista, the global market for native monetization platforms is projected to grow to $412 billion by 2025, with a compound annual growth rate (CAGR) of 21.4% from 2021 to 2025. Social media accounts for more than 67% of the total native spend. As native ads continue to be a popular choice for advertisers; this gave rise to native monetization platforms- tools that help publishers make money from their online content through contextual placements. Native ads are ones that blend in with the website's content and make them less disruptive. These are ads that help engage users more because they are not disturbing them or ruining the user experience. Before we take a look at the list of best native monetization platforms to help boost your website revenue, let’s deep dive into the benefits of the same. Native ads are shown to receive 53% more views than traditional display ads, and they result in 18% higher purchase intent.
These native monetization platforms offer various benefits to publishers who are looking to monetize their website content.
Given a large number of options available in the market, selecting the best native monetization platform for yourself can be a daunting task. Some things to consider when you are selecting the best native monetization platform are:
Mediawrkz offers a Native Monetization Platform designed for publishers, facilitating seamless integration of native advertising solutions into content strategies. Their platform enhances user engagement by delivering relevant, non-intrusive ads that blend harmoniously with publishers' content, thereby maximizing revenue opportunities.
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AdOps Latam serves as a Native Monetization Platform tailored for publishers in Latin America, facilitating efficient management and optimization of native advertising campaigns across various digital channels. It offers tools and strategies designed to maximize revenue and enhance user engagement through seamless integration of sponsored content within editorial contexts.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
The native monetization platform, Taboola helps publishers in acquisition of new audiences, increasing engagement, and driving revenue. Offering native ads, this platform personalizes user experience and helps engage users better.
Revcontent is a native monetization platform that facilitates driving of sustainable revenue for publishers via a lightweight, cookieless solution that prioritizes user experience and page speed.
Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers.
The native monetization platform, Outbrain connects publishers with a wide range of native ad budgets via Smartads to increase engagement and RPM. It also offers a suite of automated content filtering tools to provide the best advertising experience.
The native monetization platform, ClickAdilla offers native ads that imitated the content of the website and it not always identifiable as ads.
ShareThrough gives you access to the best DSPs on the market, ensuring optimized bids to increase liquidity and revenue for publishers. Their proprietary SmartSuite technology utilizes real-time stats to auto-enhance ad placements and boost performance.
BidVertiser is a self-serve native monetization platform and a direct advertisint network that helps you make money from your traffic via native ads that match the feel, look and content of your site.
The CPM rates of native ads are usually varying based on the geography and niche of the website. They tend to be on the higher side for traffic coming from countries like the US, Canada, Australia, and EU. The rates can further vary depending on the advertiser campaigns, demand/supply, and conversions. The CPCs are usually in the range of $0.15 to $0.30 for tier one countries, the CPM rates can be in the range of $2 to $3 and can often exceed the same. However, the CPM rates for native ads in India are usually pretty low because of the higher inventory and supply. The CPCs are usually in the range of one to two cents.
It is most important to make sure that the native monetization platform you choose is in tandem with your business goals and needs. These are the factors you need to consider to choose the best for your website.
Publishers can get started by simply signing up for an account, setting ad placements, and integrating the platform's ad code into their websites.
Native monetization platforms generally offer to report features that help publishers track the performance of ads and make data-driven decisions.
Some of the formats that native monetization platforms offer are sponsored content, recommendation widgets, in-feed ads, and more.
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