The Best Native Monetization Platforms for Publishers

Native monetization platforms are tools that help publishers make money from their online content and display ads. Native ads are ones that blend in with the website's content and make them less disruptive. These are ads that help engage users more because they are not disturbing them or ruining the user experience. 

Benefits of the native monetization platform

These platforms offer various benefits to publishers who are looking to monetize their content. 

  • Better user experience: Native ads blend in with the website's content, making it less intrusive and more engaging. This helps improve user experience and makes users spend more time on the website. 
  • Higher engagement: Native ads are more engaging because it is designed in a way that matches the look and feel of the content. This can result in higher click-through rates and increased engagement. 
  • Targeted advertising: Native monetization platforms use sophisticated targeting algorithms to serve ads to the audience. The ads are generally more relevant to the visitors and can lead to higher engagement and click-through rates. 
  • Increased revenue potential: These ads are more effective than traditional ads and can lead to increased revenue potential for publishers. These also offer higher revenue share than other platforms. 
  • Ease of use: These platforms are easy to use and have user-friendly interfaces that allow publishers to manage and track various performance metrics. Anyone with little experience in online advertising can earn revenue from their website. 
  • Flexibility: Native monetization platforms offer various formats, including in-feed ads, recommendation widgets, and sponsored content. It provides publishers the flexibility to choose an ad format that suits their website and audience and experiment with formats to find the best option.

Taboola is a web-based platform that caters to problem-solving within the digital content industry. Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts individuals who are uncertain about their interests or preferences.

Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. 

Popular for its high-quality service and unrivalled performance, Revcontent helps publishers gain access to unique ad solutions like gallery implementations, widgets, unrestricted API customizations, and endless scroll. Revcontent also guarantees 100% fill rates and offers monetization opportunities for a variety of platforms, including mobile and desktop, with worldwide traffic.

Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increase traffic by advertising their content on various websites.

PushEngage is a mobile and web push notification service that lets you stay in contact with your users to notify them of new content or send customized notifications.

Sharethrough is an omnichannel supply-side system that is powered by superior RTB technology and bespoke ad experiences.

Whizzco offers a solution that combines network mediation, ad serving, and AI optimization to optimize content revenue. Through a unified dashboard, the company provides an ecosystem for displaying content recommendation advertising as well as measuring and optimizing performance.

Nativo is a native ad platform that equips brands and publishers with the most powerful content technology available! Nativo is known for enabling large-scale native storytelling and revealing insights that unlock return on content.

ClickAdilla is the next-generation self-serve ad network platform with premium traffic services. It offers a bespoke solution for site owners with fully customizable ad campaigns and one tag. It is a reliable ad network with a huge amount of clean and quality ads. Their traffic optimization tools are based on big data and machine learning and will definitely boost your revenue.

TripleLift is a native ad network and technology firm that assists brands in telling interacting stories via the use of visual content.

How to choose the best native monetization platform? 

Given a large number of options available in the market, selecting the best native monetization platform for yourself can be a daunting task. Some things to consider when you are selecting the best native monetization platform are:

  • Targeting options: One must select a tool that offers advanced targeting options, such as behavioral targeting, contextual targeting, and geo-targeting, because these make sure that the ads shown on your website are relevant to your audience and increase the chances of engagement.
  • Ad formats: You must choose a native ad platform that offers ad formats that are suited to your website's layout and audience and must consider all the formats offered. 
  • Revenue share: You must compare the revenue share that is offered by various sites and find one that offers the highest revenue share to publishers. 
  • Reporting and analytics: You must choose a platform that offers solid reporting and analytics features and helps track the performance of your ads and make data-driven decisions about your ad strategy.
  • Ad quality: You need to make sure that your native monetization platform follows strict quality standards for the ads that are being displayed because low-quality ads can harm the user experience and damage your website's reputation.
  • Customer support: One must always select a native ad platform that offers good customer support because you might need assistance setting up your ads, tracking performance, or troubleshooting issues. 
  • Ease of use: Always settle on a native monetization platform that is easy to use and has a user-friendly interface to help you save time and ensure that you can start monetizing your website quickly and efficiently.

It is most important to make sure that the native monetization platform you choose is in tandem with your business goals and needs. These are the factors you need to consider to choose the best for your website.

Frequently Asked Questions

Some of the formats that native monetization platforms offer are sponsored content, recommendation widgets, in-feed ads, and more.

Native monetization platforms generally offer to report features that help publishers track the performance of ads and make data-driven decisions.

Publishers can get started by simply signing up for an account, setting ad placements, and integrating the platform's ad code into their websites.