Native monetization platforms are tools that help publishers make money from their online content and display ads. Native ads are ones that blend in with the website's content and make them less disruptive. These are ads that help engage users more because they are not disturbing them or ruining the user experience.
These platforms offer various benefits to publishers who are looking to monetize their content.
Taboola is a web-based platform that caters to problem-solving within the digital content industry. Taboola's motto, "content you may like," accurately mirrors their business strategy, as their core business approach is centered on recommending and linking users to sites that may be of interest to them. The platform attracts individuals who are uncertain about their interests or preferences.
Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers.
Popular for its high-quality service and unrivalled performance, Revcontent helps publishers gain access to unique ad solutions like gallery implementations, widgets, unrestricted API customizations, and endless scroll. Revcontent also guarantees 100% fill rates and offers monetization opportunities for a variety of platforms, including mobile and desktop, with worldwide traffic.
Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increase traffic by advertising their content on various websites.
PushEngage is a mobile and web push notification service that lets you stay in contact with your users to notify them of new content or send customized notifications.
Sharethrough is an omnichannel supply-side system that is powered by superior RTB technology and bespoke ad experiences.
Whizzco offers a solution that combines network mediation, ad serving, and AI optimization to optimize content revenue. Through a unified dashboard, the company provides an ecosystem for displaying content recommendation advertising as well as measuring and optimizing performance.
Nativo is a native ad platform that equips brands and publishers with the most powerful content technology available! Nativo is known for enabling large-scale native storytelling and revealing insights that unlock return on content.
ClickAdilla is the next-generation self-serve ad network platform with premium traffic services. It offers a bespoke solution for site owners with fully customizable ad campaigns and one tag. It is a reliable ad network with a huge amount of clean and quality ads. Their traffic optimization tools are based on big data and machine learning and will definitely boost your revenue.
TripleLift is a native ad network and technology firm that assists brands in telling interacting stories via the use of visual content.
Given a large number of options available in the market, selecting the best native monetization platform for yourself can be a daunting task. Some things to consider when you are selecting the best native monetization platform are:
It is most important to make sure that the native monetization platform you choose is in tandem with your business goals and needs. These are the factors you need to consider to choose the best for your website.
Some of the formats that native monetization platforms offer are sponsored content, recommendation widgets, in-feed ads, and more.
Native monetization platforms generally offer to report features that help publishers track the performance of ads and make data-driven decisions.
Publishers can get started by simply signing up for an account, setting ad placements, and integrating the platform's ad code into their websites.
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