According to Statista, the global market for native monetization platforms is projected to grow to $412 billion by 2025, with a compound annual growth rate (CAGR) of 21.4% from 2021 to 2025. Social media accounts for more than 67% of the total native spend. As native ads continue to be a popular choice for advertisers; this gave rise to native monetization platforms- tools that help publishers make money from their online content through contextual placements. Native ads are ones that blend in with the website's content and make them less disruptive. These are ads that help engage users more because they are not disturbing them or ruining the user experience. Before we take a look at the list of best native monetization platforms to help boost your website revenue, let’s deep dive into the benefits of the same. Native ads are shown to receive 53% more views than traditional display ads, and they result in 18% higher purchase intent.
These native monetization platforms offer various benefits to publishers who are looking to monetize their website content.
Given a large number of options available in the market, selecting the best native monetization platform for yourself can be a daunting task. Some things to consider when you are selecting the best native monetization platform are:
The Publisher Desk is a platform for publishers that prioritizes their growth and understands the intricacies of online advertising. They have created a quality-driven community and helps you reach sports fans everywhere.
Next Millennium Media offers advanced programmatic advertising solutions, helping publishers maximize revenue with various ad formats like display, video, and native ads. Their technology-driven approach and personalized support ensure optimal performance and user engagement.
The CPM rates of native ads are usually varying based on the geography and niche of the website. They tend to be on the higher side for traffic coming from countries like the US, Canada, Australia, and EU. The rates can further vary depending on the advertiser campaigns, demand/supply, and conversions. The CPCs are usually in the range of $0.15 to $0.30 for tier one countries, the CPM rates can be in the range of $2 to $3 and can often exceed the same. However, the CPM rates for native ads in India are usually pretty low because of the higher inventory and supply. The CPCs are usually in the range of one to two cents.
It is most important to make sure that the native monetization platform you choose is in tandem with your business goals and needs. These are the factors you need to consider to choose the best for your website.
Some of the formats that native monetization platforms offer are sponsored content, recommendation widgets, in-feed ads, and more.
Native monetization platforms generally offer to report features that help publishers track the performance of ads and make data-driven decisions.
Publishers can get started by simply signing up for an account, setting ad placements, and integrating the platform's ad code into their websites.