Incrementx

Incrementx

Incrementx is known as an ad tech platform which holds expertise in supporting publishers to optimize the revenue generated from their ads. This is done by connecting them to premium demand sources and offering strategic solutions to acquiring funds.

Incrementx

Incrementx

Incrementx Description

Incrementx is known as an ad tech platform which holds expertise in supporting publishers to optimize the revenue generated from their ads. This is done by connecting them to premium demand sources and offering strategic solutions to acquiring funds. 

The firm is a part of the Vertoz Group and aims to serve a multicultural niche, navigating through every geography and providing solutions to both small and big publishers. It offers private programmatic deals, multilingual native advertisements,  header bidding and more. Services like yield optimization, as well as ad refreshing and increasing impressions through inventory management, are also taken into account. 

Incrementx Products

The following are the products offered by Incrementx- 

  • Programmatic advertisements- It facilitates real-time bidding to create competitive auctions over the existing ad inventories. Hence, publishers can connect multiple demand sources, which include demand-side platforms as well as trade desks. 
  • Header bidding solutions- Optimize as well as implement header bidding solutions to make sure that the publishers can acquire the best possible rates for their existing ad impressions. Moreover, pre-bid setups and smooth integration of ad servers are also supported. 
  • Private marketplace representation- Creates as well as takes care of PMP deals which give the publishers smooth access to the premium advertisers. Further, collective inventory representations are also made to attract the best prices through a large-scale demand pool. 
  • Multilingual Native Advertising- This helps the publisher to monetize their ads through native and non-intrusive ads that are delivered to diverse groups of Multilingual audiences out there. 
  • Ad refreshing technology- Incrementx actively takes part in refreshing ads based on the session time, user behaviour and the increased rate of impressions to generate high revenue without any interruption. 
  • Optimization of the yield- Tools are provided to maximize the earnings for the publishers through better demand matching, as well as ad placement strategies and analytics about trafficking. 
  • Cross-geography representation- Aims to represent Asian and Western publishers allowing them to connect to brands over targeted niche and global audiences.
  • Management of ad operations- Incrementx manages all the ad server operations, which include Google Ad Manager, etc, permitting publishers to lay their focus on content-making while the platform takes care of monetization.

Incrementx Software Images

Incrementx Features and Capabilities

Here are some of the striking features and capabilities of Incrementx- 

  • Cross-geography access to demand sources- Publisher targeting niche is done over multicultural regions like Asia, Europe, and parts of America.
  • Header bidding integration- Both implement as well as manage header bidding on behalf of publishers to ensure that the competition is fair and maximizes CPM rates.
  • Real-time optimization and yield- Programmatic advertising technology is used that includes real-time bidding to generate the highest revenue for publishers.
  • Multilingual Native ads- Native advertising solutions are created and provided to reach out to diverse audiences and attract the highest engagement.
  • Private marketplace management- PMP deals are established for publishers to connect with the demand sources and advertisers who are willing to invest in premium rates for the existing ad inventories.
  • Ad refresh and enhancement of viewability- Refreshing and activating technologies are used to reload the base and interact with viewers increasing impression rates.
  • Mid-sized publisher targeting- Incrementx is more focused on mid-sized publishers and aims to tailor monetization solutions for them to ensure operational hand-holding to bridge the gap between small and big brands.

Incrementx Payment Info

Timely payment and fixed-date transactions are maintained by Incrementx. Generally, the payments are made every month on a Net-30 basis. However, a minimum threshold of payment needs to be achieved before the transactions are cleared. All these transactions are made through Bank Transfer, PayPal and wire transfer methods.

Incrementx CPM Rate

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s user niche, floor pricing rules, and the number and type of ads displayed. While Incrementx typically offers competitive CPM rates, they can largely vary depending on these factors.

Incrementx Key Facts

  • Specializes in digital ad marketing through monetizing ad campaigns. 
  • Incrementx is a part of Vertoz Group, a global ad tech sector. 
  • Focuses on multicultural and multilingual niche audiences. 
  • Prioritizes publishers of the mid-size range.

Incrementx Geos Served

Incrementx aims to serve a global audience and has a strong presence in the US and Canada offering tailored solutions and service to multiple demand sources across the world. It also targets the European market as well as the Asian Pacific region.

Incrementx Publisher Eligibility

Publishers from a diverse background are supported to work with Incrementx. These include both mid-sized and large ranges of premium publishers. However, the publishers must create quality content and deliver organic traffic to associate with the platform. Moreover, the audience engagement must align with the requirements and specifications of the platform to ensure programmatic ad placements as well as monetization of campaigns.

Incrementx Ad Formats

  • Display ads- These are standard banners for web pages which are flexible in placement.
  • Native ads- These ads are created to seamlessly blend into the content and offer a non-intrusive experience to the viewers.
  • Video ads- Offers pre-roll, mid-roll and out-stream videos that are played amidst the real content.  
  • Sponsored ads- These are brand-specific ads and content that are directly associated with the website of the publisher and tailored for authentic audience engagement.
  • Ad refresh- These are dynamic units of ads which are refreshed from time to time based on session time, user behaviour helping to increase the impression rate.

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