The Best Native Monetization Platforms for Publishers

Native monetization platforms are tools that help publishers make money from their online content and display ads. Native ads are ones that blend in with the website's content and make them less disruptive. These are ads that help engage users more because they are not disturbing them or ruining the user experience. 

Benefits of the native monetization platform

These platforms offer various benefits to publishers who are looking to monetize their content. 

  • Better user experience: Native ads blend in with the website's content, making it less intrusive and more engaging. This helps improve user experience and makes users spend more time on the website. 
  • Higher engagement: Native ads are more engaging because it is designed in a way that matches the look and feel of the content. This can result in higher click-through rates and increased engagement. 
  • Targeted advertising: Native monetization platforms use sophisticated targeting algorithms to serve ads to the audience. The ads are generally more relevant to the visitors and can lead to higher engagement and click-through rates. 
  • Increased revenue potential: These ads are more effective than traditional ads and can lead to increased revenue potential for publishers. These also offer higher revenue share than other platforms. 
  • Ease of use: These platforms are easy to use and have user-friendly interfaces that allow publishers to manage and track various performance metrics. Anyone with little experience in online advertising can earn revenue from their website. 
  • Flexibility: Native monetization platforms offer various formats, including in-feed ads, recommendation widgets, and sponsored content. It provides publishers the flexibility to choose an ad format that suits their website and audience and experiment with formats to find the best option.

Whizzco is a native ad network with superior fill rates and CPMs to optimize yield. The platform is a leading option for publishers who want to optimize revenue through content recommendation as Whizzco helps you get the best results from existing and new content recommendation vendors. As a Google MCM partner, the platform offers preferred rates to publishers through Google AdX.

The global native monetization platform, Adcash is highly focused on mainstream traffic and helps you monetize your website via native ads. All publishers get a personal account manager that helps with campaign management, optimization and more.

As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.

A trusted ad network, TrafficShop is a native monetization platform that has various formats with millions of ad impressions daily and helps publishers get the highest revenue for both their web and mobile inventory. They connect the sites with their reliable group of advertisers for the best rates.

Vuukle is the world's first Publisher Workspace solution designed to maximize ad revenue, improve site speed, and amplify audience engagement.

Geozo is a leading native monetization platform that helps you monetize your traffic with native ads that have been organically blended into the content of the website to beat banner blindness and lead to a CTR that is three times the conventional ads.

An international ad network and a native monetization platform, Galaksion offers native ads that seamlessly merges with the content on the site and offers both higher user engagement and conversions which focusing on user experience.

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Adyoulike is a native technology platform and network that helps you advertise native campaigns. 

Push.House

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A premium advertising network, Push.House is a self-service native monetization platform. With the native format, Push.House offers commendable UX and increased CTR, while actively supporting all GEOs, devices, operating systems, and browsers.


How to choose the best native monetization platform? 

Given a large number of options available in the market, selecting the best native monetization platform for yourself can be a daunting task. Some things to consider when you are selecting the best native monetization platform are:

  • Targeting options: One must select a tool that offers advanced targeting options, such as behavioral targeting, contextual targeting, and geo-targeting, because these make sure that the ads shown on your website are relevant to your audience and increase the chances of engagement.
  • Ad formats: You must choose a native ad platform that offers ad formats that are suited to your website's layout and audience and must consider all the formats offered. 
  • Revenue share: You must compare the revenue share that is offered by various sites and find one that offers the highest revenue share to publishers. 
  • Reporting and analytics: You must choose a platform that offers solid reporting and analytics features and helps track the performance of your ads and make data-driven decisions about your ad strategy.
  • Ad quality: You need to make sure that your native monetization platform follows strict quality standards for the ads that are being displayed because low-quality ads can harm the user experience and damage your website's reputation.
  • Customer support: One must always select a native ad platform that offers good customer support because you might need assistance setting up your ads, tracking performance, or troubleshooting issues. 
  • Ease of use: Always settle on a native monetization platform that is easy to use and has a user-friendly interface to help you save time and ensure that you can start monetizing your website quickly and efficiently.

It is most important to make sure that the native monetization platform you choose is in tandem with your business goals and needs. These are the factors you need to consider to choose the best for your website.

Frequently Asked Questions

Some of the formats that native monetization platforms offer are sponsored content, recommendation widgets, in-feed ads, and more.

Native monetization platforms generally offer to report features that help publishers track the performance of ads and make data-driven decisions.

Publishers can get started by simply signing up for an account, setting ad placements, and integrating the platform's ad code into their websites.