Contextual advertising is based on the context of a publisher's content. Contextual ad networks use machine learning algorithms and natural language processing to analyze the content of a publisher's website. Then they connect them to advertisers offering relevant ads and serve said ads.
Contextual ad networks are different from traditional ad networks. Unlike traditional ad networks, these ad networks don't rely on demographic or behavioural data to target ads. Instead, they focus on a website's content and serve contextually relevant advertisements.
There are several benefits of using contextual ad networks for publishers:
Contextual ad networks can be a valuable tool for publishers looking to monetize their content while providing a non-intrusive advertising experience for users. Moreover, the conversion rate for contextual ads gonna be higher and publishers can see increase CPM and CPC rates from contextual advertising.
Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers.
One of the largest contextual advertising platforms, Media.net offers cutting-edge ad tech with server-to-server technology to publishers. It has one of the largest pools of advertisers in the world and its ads can help you maximize your monetization.
Skimlinks is a commerce content monetization platform. Their technology helps you automatically monetize product links in commerce-related content.
SitePlug offers commerce content that helps build strategic partnership between brands and publishers and create unique, personalised shopping experience. With SitePlug, publishers are able to discover new revenue streams and deliver highly contextual and non-disruptive ads.
Video Intelligence by Outbrain is a contextual video platform that connects publishers, content creators and brands via video storytelling. They create coherent video moments on your desk, on-the-go, or on your TV. The platform effectively eradicates the issues of media consumption like distractions, irrelevance and poor user experience by bringing context to videos with AI and automation, and placing their ads with relevant content.
Here are some key factors to consider when choosing the best contextual ad networks for publishers:
The best contextual ad networks for publishers serve relevant, high-quality ads and provide a non-intrusive user experience. These also offer competitive revenue share percentages and robust support and resources. Need help finding the right contextual ad network for your needs? Publisher Growth can help. We will analyze your content and traffic. Then, we will suggest the right contextual ad network for you. Sign up for Publisher Growth here.
Contextual ad networks do not typically collect or use personal information about users, so they do not pose the same privacy concerns as other types of ad networks. Yet, publishers should still ensure that they comply with data privacy regulations, such as GDPR and CCPA.
Publishers earn revenue from contextual ad networks through a revenue share agreement. The network takes a percentage of the ad revenue generated by the ads displayed on the publisher's website. The publisher receives the rest.
Contextual ad networks typically offer a variety of ad formats, including display ads, native ads, and video ads.