Google AdSense
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Google AdSense Description

Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. You need to have a decent website layout and quality content to be approved by the AdSense team. Also, the relevance of the content is crucial for the approval of AdSense. The AdSense team often rejects applications on grounds of content quality that might not add value to their advertisers. 

Google AdSense Features and Capabilities

Google AdSense Payment Info

AdSense pays its publishers every month on the 21 to 22nd calendar date. Based on your choice of payment methods, it should take a week at max to see the payment in your bank account. The minimum payment threshold is $100 and depending on your payment address, the following options may be available to you: Check, Electronic Funds Transfer (EFT), EFT via Single Euro Payments Area (SEPA), and Wire Transfer. Once you reach the minimum threshold of $100, you should start receiving your payments. 

Google AdSense Publisher Eligibility

Publishers need to have a fully functional website with family-friendly content and some amount of organic traffic. You need to have a privacy policy page clearly stating that you wish to run ads on your blog. Additionally, you need to ensure that your site is easy to navigate and has resourceful content. These are in a nutshell, some of the publisher eligibility criteria. You don't need to have your website live for 6 months to be eligible for AdSense approval. However, publishers need to have some amount of traffic for the approval to speed up. 

Google AdSense Revenue Share

AdSense shares 68% of the revenue it generates from ads to its publisher partners. However, for search ads, the revenue share percentage is down to 50%. The revenue share is fixed for any type of publisher, be it large or small. 

Google AdSense Ad Formats

Google Adsense offers a number of ad formats- display, native, search ads, content recommendations, auto ads, vignette ads, and anchor ads. These ad formats are auctions in CPC and CPM bids and the ads from the winning bid are shown on the website. AdSense also offers granular reporting based on the performance of the ad units. 

Google AdSense Faq

Google AdSense Reviews

5.0 / 5
Overall Rating

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value Of Money

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value For Money

Arguably, the Best Ad Network for Niche Websites

I have used Google AdSense on many websites and found it to be the best CPC ad network for niche websites. It does perform well for general-purpose sites as well. However, very few networks can consistently give you CPCs in the range of $2 to $3. On some good days, you can also get CPC clicks that gonna worth more than $10 to $20. Also, the traffic requirements are very moderate to get started with AdSense. Most of the other advertising platforms will require you to have at least 100,000 to be eligible for monetization. Whereas, with Google AdSense, you can get approval for just a couple of thousand monthly visits.

Pros
  1. It is the perfect ad network for entry level publishers since it has very moderate traffic requirements.
  2. CPCs for niche sites can be really high and thus the overall ad revenue can get a boost.
  3. There are a lot of available ad formats and the payments are always on time.
Cons
  1. There aren't any negative that I can write about AdSense.