Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. You need to have a decent website layout and quality content to be approved by the AdSense team. Also, the relevance of the content is crucial for the approval of AdSense. The AdSense team often rejects applications on grounds of content quality that might not add value to their advertisers.
AdSense pays its publishers every month on the 21 to 22nd calendar date. Based on your choice of payment methods, it should take a week at max to see the payment in your bank account. The minimum payment threshold is $100 and depending on your payment address, the following options may be available to you: Check, Electronic Funds Transfer (EFT), EFT via Single Euro Payments Area (SEPA), and Wire Transfer. Once you reach the minimum threshold of $100, you should start receiving your payments.
Google Adsense offers a number of ad formats- display, native, search ads, content recommendations, auto ads, vignette ads, and anchor ads. These ad formats are auctions in CPC and CPM bids and the ads from the winning bid are shown on the website. AdSense also offers granular reporting based on the performance of the ad units.
I have used Google AdSense on many websites and found it to be the best CPC ad network for niche websites. It does perform well for general-purpose sites as well. However, very few networks can consistently give you CPCs in the range of $2 to $3. On some good days, you can also get CPC clicks that gonna worth more than $10 to $20. Also, the traffic requirements are very moderate to get started with AdSense. Most of the other advertising platforms will require you to have at least 100,000 to be eligible for monetization. Whereas, with Google AdSense, you can get approval for just a couple of thousand monthly visits.