How to Improve AdSense Earnings and Revenue in 2023

Last Updated: January 19, 2023
Category: AdSense
Advertising Disclosure

Advertising Disclosure

This article may contain links that lead to sponsored or affiliate products. We may earn a commission from your purchases or actions taken through these links. Rest assured, all recommendations are based on genuine reviews and align with our commitment to delivering valuable and relevant content.


AdSense has been around for a long time and is still one of the most popular ad formats on the internet. However, many people still need to figure out how to improve their earnings and revenue in 2023. Let me tell you that it's easier than it sounds. We will look at some factors that will help you increase your profits from this popular ad network:

Google AdSense is a great way to monetize your content and generate passive income. The problem is that it could be better, so you need to optimize your ads correctly. Here are some tips on how to do just that.

How to Improve AdSense Earnings and Revenue in 2023

AdSense is a great way to monetize your content. It allows you to place ads on your site, and it's easy to start with AdSense in 2023. The best way to increase your earnings and revenue is by improving the quality of your pages so that Google will be more likely to trust them as legitimate sources of information and entertainment. You can do this by:

  • Creating high-quality content (no low-effort posts)
  • Keep an eye on keywords that you target – these should be relevant but not too broad; try not to use too many generic phrases such as "Nike shoes" or "customer service phone number."

1. Ad Sizes are Important

Ad sizes are also crucial for the user experience. The size of an ad affects how many clicks it gets, and that, in turn, can affect your earnings.

For example, if you're using one of Google's more prominent ads (such as those with a video), you'll get more clicks than with smaller ones like text-based banner ads or images on your website. This is because people are more likely to click on larger images than smaller ones; people will also spend longer looking at them!

To help improve your earnings from these different ad types, we recommend using different sizes and styles of ads (e.g., text vs. image vs. video).

2. Placements

Placements are the positions your ads will show in. This can be important because it determines where your ads will show, and you can choose to show them on all placements or only a few. You can also decide whether or not you want to target specific pages by creating placement groups (e.g., "Penguins") with different targeting requirements than average placements.

The first step in improving your AdSense earnings and revenue is ensuring you get the most out of the ads that Google places on your site. This works through choosing suitable placements, keeping an eye on the competition and quality of content, and keeping an eye on your audience.

  • Choosing the Right Placements: The placement of an ad refers to where it appears on a web page or app. It can be between two levels—above or below other elements (like text). For example:
  • An ad above all other content would be considered "above the fold," while one beneath would be regarded as "below-the-fold." For Google's algorithm to determine whether or not someone has clicked on something related to their search keywords or interests, those clicks need some relevance ranking within these areas.
  • Keeping Track Of Competition & Quality Content: Another essential aspect when choosing where ads appear within your website/app's layout is making sure there aren't any duplicate placements already in place by competitors who might have purchased similar terms from Google AdSense previously.
  • Keeping Track Of Audiences: Finally, there are times when people may want more specific information about who exactly sees each piece which means tracking metrics like page views per session etcetera over time until they find something valuable enough.

3. Optimize for CTRs

CTR stands for "click-through rate." It's a metric to determine how many people clicked on your ad. This is important because it shows how relevant your ad is to the user and their interests—and whether they would be interested in clicking on more ads from you if they knew what was behind them.

The higher the CTR, the better! The ideal CTR for different types of ads varies based on industry (e.g., retail vs. B2B), but generally speaking:

  • In general, anything above 2% is good enough; that means 50% of all users who saw it interacted at least once or twice before leaving or closing out the page altogether (which means less cost per click).
  • For video ads specifically, 1%-5% should suffice; anything higher than this may indicate that there wasn't enough value being provided by this particular piece, so don't waste time trying too hard :)

4. Bring in Additional Demand

Google AdSense can drive traffic to your products, blog posts, and landing pages. The best way to do this is by using affiliate links on your website or blog. This will allow people interested in what you offer to click through and purchase that product themselves. If they do so successfully, it increases the likelihood that they will stay on your site longer and buy more products from it. You can also use Google AdSense as part of an affiliate program with other areas, such as Amazon or eBay, where they pay commissions based on sales generated by their advertising campaigns (this happens automatically).

5. Run a Video Ad Widget:

Video ads are more engaging than static ads and can be much more effective. A study by the Interactive Advertising Bureau found that video ads had a click-through rate (CTR) of 6.58%, while text-based ads only had an average CTR of 1.7%.

Video ad formats are also more likely to be clicked on: A study by Adobe concluded that users spent 34% longer watching videos than scrolling through static images or reading text-only content; this means you should aim for at least 30 seconds per ad!

Video ads are a new feature in Google AdSense. These ads can be embedded on your website, driving traffic to your site and YouTube channel.

The video widget is a simple way for advertisers to place videos on their sites to drive traffic and engagement with the viewer. The main benefit of this type of ad is its ability to convert visitors into customers by providing valuable content they can't find anywhere else online—like how-to guides or tutorials (like this one!).

6. Create Intent-Driven Content:

Your audience will likely be more engaged if you have the right intent-driven content. It's also more likely that they'll share and click on your ads. When you know what the user wants or needs, it takes a few moments to write an ad. This can be done by using keywords that have been determined based on user intent data collected from surveys and other sources of information about their interests and behaviors across platforms like Facebook or Twitter.

7. Think Beyond AdSense:

It's important to remember that we are not the only ad network out there. You can use many others, like Amazon, Taboola, and BuySellAds, to supplement your AdSense earnings. However, these networks will require more work to get results.

  • Add a call-to-action to the page.
  • Use a form to collect information from visitors and leads. For example, you could ask for their email address or phone number to send them a newsletter about your business or an invitation to register with you on social media sites like Facebook or Twitter.
  • Use a newsletter signup form (or another type of contact form) so that visitors can subscribe directly from your website instead of going elsewhere before they can start engaging with what you offer up there!

8. Write for a Purpose and not Money:

Writing for a purpose, not Money, is key to earning more from AdSense. For example, you could write an article about improving your cooking skills or making the perfect coffee. Write for an audience that you are interested in, write about topics that you are passionate about and write about issues that you know a lot about. This will help you improve the quality of your content so it can be more engaging, which means more clicks on Google Ads!

AdSense is an excellent way to monetize your blog and make extra money. It's not the only option, so don't expect to make much money from AdSense in the long run. It would help if you worked hard at making sure you get the most out of AdSense by making sure that:

  • Your ads are relevant; they match what people search for or click on when they visit your site.
  • You use keyword targeting (and optimize them) so that people interested in those keywords will see them as ads instead of content on their site.

The bottom line is that there are a lot of tweaks you can make to your AdSense ads. If you want to improve your earnings and revenue, these tips will help you do just that.


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

Google AdSense is a great way to monetize your content, but it could be better, so you need to optimize your ads correctly in the ways we have shown in the blog above.

There are several ways to optimize Google AdSense ads. Two of them are to focus on ad size and placement, and create intent-driven content.

Suggested Reading