7 Best Incentivized Ad Networks for Publishers

Incentivized ads are a type of advertising format where visitors perform an activity that you care about, in exchange for receiving a reward that they care about– This fair exchange can often allow publishers to make a substantial amount of money. Statistics show that users are over 25% more likely to convert using this model when compared to typically traditional formats. Some common types of incentivized ads include rewarded video ads, offer walls, and in-app surveys, each providing users with specific incentives like free trials, discounts, or premium features. Incentivized ads offer significant benefits for publishers in terms of engagement and revenue generation; we've compiled a list of the 7 best incentivized ad networks for publishers, showcasing their features, advantages, and how they can help you maximize ad revenue.

7 Best Incentivized Ad Networks for Publishers

Here are some of the best Incentivized Ad Networks for Publishers. Take a look at them:-

1. Tapjoy

Tapjoy is a popular incentivized ad network that specializes in offering reward-based advertising solutions, particularly for mobile app publishers and developers. The platform rewards users with virtual currency for engaging in activities like watching video ads, subscribing to services, and downloading promoted apps. Tapjoy’s PPE (Pay Per Engagement) model is a great way to monetize non-paying users who either lack credit cards or prefer not to spend real money on app purchases. The platform is especially popular in mobile games, but also used across other app categories like finance, e-commerce, and entertainment.

Key Features:

• Rewarded Ads: Tapjoy offers formats like rewarded videos, offerwalls, and interactive ads that incentivize users to engage.
• Global Reach: Tapjoy helps publishers monetize users from all regions, including areas where traditional in-app purchases may be less common.
• High Engagement Rates: Incentivized ads drive user interaction, with ad completion rates often exceeding 90%, leading to higher engagement and revenue.
• Non-Intrusive Monetization: Ads are seamlessly integrated into the user experience, ensuring that engagement feels natural and non-disruptive.
• Advanced Targeting: Tapjoy uses behavioral targeting and data analytics to show relevant ads, maximizing ad performance and user satisfaction.

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2. MyLead

MyLead’s incentivized ads are ideal for publishers looking to maximize their revenue potential by leveraging a variety of offers that reward user engagement. The platform is popular in affiliate marketing, allowing publishers to earn commissions in exchange for rewards in the form of points. These points can then be exchanged for monetary or tangible rewards (e.g., gift vouchers), depending on the preferences of the publisher. With over 4000 dedicated incentivized offers available in different models and with different goals for your customers, MyLead monetizes users from all over the world, regardless of country tier.

Key Features:

• Offerwalls: MyLead provides access to offerwalls where users can complete tasks in exchange for virtual rewards, helping publishers generate revenue.
• Flexible Payouts: Multiple payout models are supported, including CPA, CPL, and CPS (Cost Per Sale), offering flexibility in how publishers earn.
• Global Reach: MyLead supports global traffic, allowing publishers to monetize users from all over the world, regardless of country tier.
• Advanced Tracking: The network offers detailed analytics and tracking tools, helping publishers optimize their campaigns for better performance.
• High-Converting Offers: MyLead connects publishers with high-converting offers across various niches, ensuring more opportunities to earn.

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3. Adscend Media

Adscend Media offers cutting-edge rewards-based advertising solutions, empowering publishers and advertisers to maximize engagement and revenue. By leveraging advanced Offer Wall technology and robust fraud prevention measures, the platform ensures secure, efficient, and profitable advertising experiences for publishers. With global reach and a focus on innovative ad tech, Adscend Media can help achieve higher conversions and sustainable growth, making it a must-try incentivized ad network.

Key Features:

• Offer Wall: Engage users and optimize revenue with a versatile platform offering various ad formats for rewarding experiences.
• Market Research Surveys: Gain valuable insights and globally reward users through Adscend Media's targeted surveys, enhancing user engagement and satisfaction.
• Owned & Operated Video Properties: Reach millions of engaged users with high-quality video ads via Adscend Media's PixelPointTV platform.
• Fraud Prevention: Adscend Media leverages advanced technologies to safeguard against fraudulent activities and ensure safe monetization.

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4. AdMaven

AdMaven is a top direct traffic ad network, selling over 5 billion daily impressions across multiple formats and monetizing more than 10,000 publishers' websites worldwide. Powered by AI and backed by a decade of expertise in online advertising, publishers can enhance their campaign performance and increase revenue from their traffic monetization efforts through the network’s Content Locking format. Content Locker ads restrict access to sections of your website until visitors complete a task to unlock the gated content. It is one of the quickest, easiest ways to make money online. You don’t even need a website– having a YouTube, Telegram, or Twitter account can do the job.

Key Features:

• Worldwide Ad Coverage: They offer ads for visitors from all countries and tiers, ensuring that every impression you generate is monetized.
• Safe & Compliant: AdMaven’s ad formats adhere to industry’s best practices, only serving ads from advertisers who qualify to strict standards. 
• Flexible On-Time Payments: Payments are made according to your schedule, preferred methods, with a low minimum payout threshold.
• Easy Onboarding & Account Approval: It’s an easy-to-use platform with 24/7 live customer support and quick approvals 
• Flexibility & Agility: AdMaven customizes solutions as per your needs, adjusting as quickly as possible to your requests and goals.

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5. HilltopAds

HilltopAds offers publishers a winning combination of top-performing ad formats, anti-adblock solutions, weekly payments and flexible withdrawal options to maximize revenue while connecting with the best advertisers globally. The platform serves all niches, with their most popular verticals being video hosting, downloads, entertainment, file hosting, sports, socials, games and dating. Their various reward-based ad formats include rewarded video ads, offerwalls, and incentivized surveys, allowing publishers to monetize a diverse audience through flexible offers.

Key Features:

• Incentivized Ad Formats: HilltopAds offers various reward-based ad formats, including rewarded video ads, offerwalls, and incentivized surveys.
• Minimum Transaction Fees: HilltopAds has minimum payment fees, ensuring that publishers receive their earnings without any huge charges.
• Weekly Payouts: Payouts are processed with a NET 7 hold policy or upon the publisher's request through popular payment systems such as Paxum, PayPal, Bitcoin, Capitalist, Wire Transfer, Webmoney, and USDT.
• Flexible Revenue Models: Offers a huge variety of CPM offers for your traffic. Publishers can request CPA/CPC offers from their Personal Manager, to leverage different pricing models and diversify income streams.

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6. CPAGrip

As a well-known content locking and affiliate network, CPAGrip helps you experience performance marketing with a variety of monetization tools like URL locker, content locker, offer wall, and more. These come with an inventory of over 2000 incentive offers and a dedicated support team. CPAGrip’s accessible and detailed control panel helps you easily navigate the whole platform with just a few clicks. 

Key Features:

• GEO Targeting: Offers modern marketing tools that help easily geo-target your traffic and makes sure that the right users access the links.
• Quick Payments: Offers net-15 and net-7 day payments to publishers who are consistently earning with high quality traffic
• Monetization Tools: Combines various upgraded sophisticated tools like Link Locker, Download Locker, Content Locker, Video Locker

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7. Adwork Media

AdworkMedia provides publishers a variety of unique tools to monetize their content globally by optimizing ads for your traffic based on the device, country and other factors to improve user experience and get high conversion rates. They offer special mobile-affiliated programs that are also supported on desktop. Publishers can improve their traffic monetization efforts through the network’s various incentivized ad formats, such as Product Locker, Content Locker, and Offerwall. 

Key Features:

• Offerwall: Offer Wall is AdworkMedia’s dedicated sub-platform, which enables your users to unlock rewards, virtual currency, upgrades, premium content, and more from your app, game, or site.
• Built-in Performance Bonus: It offers bonuses to its partners based on the traffic they get.
• Exclusive Publisher Tools: AdworkMedia offers exclusive tools to make monetization easier with Offer Wall, Content Locker, and Product Locker.
• Mobile-friendly: The platform is all devices friendly with extra offers at the unique feed of Offer Wall for mobile users.

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The Bottom Line

In conclusion, incentivized ads represent a powerful advertising strategy that aligns user actions with rewards they value, leading to higher conversion rates—over 25% more effective compared to traditional ad formats. By incorporating formats such as rewarded video ads, offer walls, and in-app surveys, publishers can drive substantial engagement and enhance revenue. To help you leverage these benefits, our list of the 7 best incentivized ad networks for publishers highlight key features and advantages to assist you in maximizing your ad revenue effectively.