10 Best Header Bidding Ad Networks for Publishers

Header bidding has emerged as a game-changing technology for publishers seeking to maximize their ad revenue. Research shows that over 70% of premium publishers have adopted header bidding, leading to an average 20-30% increase in CPMs compared to traditional waterfall setups. This advanced programmatic technique allows multiple ad exchanges to bid simultaneously for ad inventory, fostering greater competition and ensuring publishers receive the highest possible bids for their ad spaces. Additionally, header bidding has been credited with improving page load times and enhancing user experience by reducing ad latency. With numerous header bidding solutions available, choosing the right partner is crucial for optimizing performance and revenue. 

10 Best Header Bidding Ad Networks for Publishers

In this article, we delve into the 10 best header bidding ad networks for publishers, exploring their features, benefits, and unique offerings to help you make an informed decision that aligns with your monetization goals.

1. Setupad

A super comprehensive advertising network, Setupad is a great choice for publishers looking to maximize their ad revenue through header bidding. Offering competitive CPMs, the network caters to mid-sized and large publishers to ensure that they get the best bids for their inventory. By leveraging advanced header bidding technology and optimized ad placements, publishers can achieve up to 30% higher revenue and engagement, putting it at the top of our list for the best programmatic ad networks.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Optad360

OptAd360's network of high-end ad partners ensures competitive bidding on every ad request, maximizing revenue potential for publishers. As a top-tier advertising platform, the network’s AI-driven ad management and monetization strategies uplift revenue by up to 40%. With easy integration, extensive demand partnerships, and a focus on transparency, the platform helps publishers optimize their monetization efforts without compromising on site performance.

Key Facts:

• Ad Formats: OptAd360 offers a variety of ad formats including sticky, parallax, interstitial, in-text video, in-feed native ads and floating ads.
• Payment and Payout Info: Offers payments on a NET30 basis, with a minimum payout threshold of $100
• Publisher Eligibility: Advises publishers to have between 50,000 to 500,000 page views per month depending on the country.
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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3. Headerlift

Headerlift is an advanced header bidding platform designed to optimize ad revenue for publishers by enabling real-time auctions for ad inventory across multiple demand partners. For publishers seeking effective header bidding tech, the network employs advanced technologies to minimize latency and ensure that ads are served quickly without compromising user experience. Headerlift’s detailed analytics and reporting tools offer insights into performance metrics, bid data, and revenue trends. All in all, the platform is an effective and efficient header bidding solution for publishers.

Key Facts:

• Ad Formats: The network supports multiple ad formats including display banners, video ads, and native advertising, allowing publishers to choose the best format for their audience.
• Payment Details: Headerlift provides payments on a net-30 basis, with a minimum payout threshold of $100, via bank transfer, PayPal, or other digital payment methods.
• Publisher Eligibility: Publishers must have a minimum of 50,000 monthly pageviews to join Headerlift. The network is open to websites across various niches, but sites with high traffic and quality content are prioritized.
• CPM rates: Headerlift's average CPM rates range from $1.50 to $3.00, depending on the ad format and targeting options. The network boasts an average fill rate of around 85%, ensuring a high level of ad inventory availability.

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4. Newor Media

Newor Media is a premier header bidding network utilizing advanced AI algorithms to boost publisher revenue. With flexible integration options, publishers can easily implement header bidding without disrupting their existing ad operations. With over 250 million unique monthly visitors and 1.5 billion monthly ad impressions, Newor Media ensures optimal ad optimization while maintaining an excellent user experience. 

Key Facts:

• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• Ad Formats: Newor Media ad formats include native, video, pop-up and push ads.
• Payment & Payout Info: Newor Media pays on a Net 30-day payment cycle either by Paypal, Payoneer, or direct wire transfer.
• CPM Rates: Newor Media offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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5. BCM

BCM is a competitive header bidding ad network for publishers looking to monetize their content through multiple demand sources. The platform supports ad formats like banner ads, native ads, video ads, and push notifications. BCM ensures timely payouts, typically on a NET-7 basis, with multiple payment methods including PayPal, Wire Transfer, Bitcoin, and more. The network does not have a stringent minimum traffic requirement, making it accessible for big and medium-size publishers.

Key Facts:

• Ad Formats: BCM supports banner ads, native ads, video ads, and push notifications, catering to diverse advertising needs.
• Payment Details: Payouts are processed on a NET-7 basis with a minimum payout threshold of $20. Payment methods include PayPal, Wire Transfer, Bitcoin, and several others.
• CPM Rates: Competitive CPM rates ranging from $3 to $5 for Tier 1 countries, influenced by ad format and audience demographics.
• Publisher Eligibility: No strict minimum traffic requirements, but high-quality traffic is necessary for eligibility.

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6. Adpushup

AdPushup offers one the best header bidding solutions available on a single platform.  With creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion, publishers can create high-impact ads and strategies that increase their revenue. Additionally, AdPushup delivers flexible optimization strategies, including lazy loading and auto-refresh advertising to maximize yield without compromising user experience.

Key Facts:

• Publisher Eligibility: AdPushup has no specific requirements for publishers, except that you have more than $5000 USD monthly ad revenue, and give AdPushup exclusivity.
• Ad Formats: AdPushup offers a variety of ad formats including in-view ads, in-image ads, sticky ads and docked ads.
• Payment & Payout Info: AdPushup pays on Net-45 basis via PayPal or bank transfer. The have a minimum payout threshold of USD 50
• CPM Rates: AdPushup offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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7. Raptive

Raptive's header bidding tech allows publishers to maximize their ad revenue by enabling multiple demand sources to compete for their ad inventory in real-time. The platform serves a network of over 5,000 publishers, facilitating more than $2.5 billion in payouts. Raptive is an ideal choice for publishers who want to balance the need for high CPMs with maintaining fast load times and a positive user experience. With access to a broad range of premium demand partners, the network helps improve fill rates, ensuring that more of your ad impressions are monetized.

Key Facts:

• Publisher Eligibility: Your site must consistently receive at least 1,00,000 page views each month with 100% original traffic.
• Ad Formats: Sticky ads, Interscroller ads, Interstitial ads, Native ads, Outstream ads, Mural ads, Video ads, Display ads and Auto-Sponsored Post ads
• Payment & Payout Info: Raptive pays publishers on a net-45 basis, through Direct Deposit, eCheck/ Local Bank Transfer, PayPal, Paper Check, Wise/Payoneer and Wire Transfer.
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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8. Monetizemore

MonetizeMore leverages advanced header bidding tech and AI-driven strategies to enhance ad revenue, often increasing earnings by up to 50%. The network ensures publishers achieve superior CPM rates and improved fill rates through their AI-powered header bidding, comprehensive reporting and custom ad ops. MonetizeMore works with a diverse set of publishers, from medium scale website owners to large media companies, providing tailored solutions to meet specific needs.

Key Facts:

• Publisher Eligibility: Monetizemore requires publishers to have a minimum of 500,000 impressions per month to use their monetization features. 
• Payment and Payout Info: Monetizemore operates on a NET30 basis. Publishers have to make at least $100 for that month to withdraw funds, or it gets transferred to the next cycle. The payment methods offered by Monetizemore are PayPal, ACH, and Wire Transfer.
• Ad Formats: Playable Ads, Static Banner, Interstitial Ads, Native Ads, Rewarded Video Ads
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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9. Sovrn

Sovrn is a super comprehensive ad network with a robust header bidding solution that empowers publishers to maximize their ad revenue through a transparent and competitive auction environment. Sovrn utilizes Prebid.js, the most popular open-source header bidding wrapper, making it easy for publishers to integrate and manage multiple demand sources. With detailed insights into the bidding process.

Key Facts:

• Publisher Eligibility: Sovrn does not have a pageview limit for publishers, but it is preferred that you have at least 1,000 daily page views. 
• Payment and Payout Info: Publishers are paid on a NET30 basis, via ACH, PayPal and wire transfer. The minimum payout threshold is between $25 and $50, depending on the mode of payment.
• Ad Formats: Display ads, video ads, native ads, programmatic ads, AMP ads
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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10. Ampliffy

Ampliffy connects publishers with a network of top-tier demand partners, including major advertisers and ad exchanges to facilitate the best bids for your inventory. This platform is especially beneficial for publishers with active sites lacking video content or sufficient pre-roll ad inventory targeted at young audiences. Ampliffy transforms publishers' sites into short video linear TV channels for young viewers, thereby boosting audience engagement and video advertising yield. By enabling multiple demand partners to compete for your inventory, Ampliffy ensures higher CPMs and maximized returns.

Key Facts:

• Publisher Eligibility: Ampliffy typically requires publishers to have a certain level of monthly traffic. You should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• Payment and Payout Info: Typically pays publishers on a NET 30 basis, via all major payment methods.
• Ad Formats: Offers a diverse range of ad formats, including video, display, native, and outstream ads.
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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The Bottom Line

Header bidding is unique because it allows publishers to receive bids from every partner simultaneously so the impression is always awarded to the highest bidder. The result is a fairer auction for SSPs, and more money in the publisher’s pocket. With over 80% of top publishers now utilizing header bidding, this technology has proven its value in driving higher CPMs and improving ad performance. The right network can significantly impact your earnings, with studies showing a 20-40% increase in revenue for publishers who adopt header bidding effectively. By focusing on ease of integration, demand quality, transparency, and support, publishers can make informed decisions to optimize their monetization strategies and stay competitive in the digital advertising sphere.