Adasta
Adasta is an IAB-compliant, digital ad network founded in Italy, that specializes in providing monetization solutions for publishers through both display and video ads. The platform's offerings include a comprehensive header bidding solution that maximizes revenue from real-time auctions. Through integration options that include client-side or server-side Prebid.js tag-based solutions, Adasta's heading bidding tech boosts ad revenue by increasing bid density. With connections to over 25 DSPs, the platform focuses on high-performance ad solutions across desktop, mobile, and video formats.
Adasta Description
Adasta is an IAB-compliant, digital ad network founded in Italy, that specializes in providing monetization solutions for publishers through both display and video ads. The platform's offerings include a comprehensive header bidding solution that maximizes revenue from real-time auctions. Through integration options that include client-side or server-side Prebid.js tag-based solutions, Adasta's heading bidding tech boosts ad revenue by increasing bid density. With connections to over 25 DSPs, the platform focuses on high-performance ad solutions across desktop, mobile, and video formats.
Adasta supports a diverse set of ad formats, including IAB standard banners, mobile scrollers, video pre-rolls, and native ads. They emphasize personalized service to help publishers optimize their ad inventories and improve user engagement while maximizing ad performance.
Quick Facts
Adasta Features and Capabilities
- Advanced Header Bidding: Adasta provides a complete wrapper solution for header bidding, which can be hosted by Adasta or integrated directly into the publisher’s system to increase competition for ad placements.
- Multiple Ad Formats: They support a diverse set of ad formats, including IAB standard banners, mobile scrollers, video pre-rolls, and native ads.
- Ad Quality Compliance: Ensures ads meet quality standards to help maintain a positive user experience and prevent disruptive ads from affecting audience retention.
- Comprehensive Reporting: The network offers detailed performance insights, allowing publishers to monitor key metrics and optimize ad placements effectively to increase engagement and revenue.
Adasta Payment Info
Adasta provides publishers with competitive payout options and payment flexibility. For more details on their terms, it is advised to contact them directly.
Adasta CPM Rate
CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Adasta typically offers competitive CPM rates, they can largely vary depending on these factors.
Adasta Key Facts
- Founded in Italy
- GDPR and IAB-compliant programmatic ad network
- +400M impressions/month
Adasta Geos Served
Serve audiences across diverse regions.
Adasta Publisher Eligibility
- Genuine Traffic Source: Publishers must have genuine, organic traffic
- Minimum Traffic Requirements: Although specific thresholds may vary, publishers typically need a stable volume of monthly traffic. Sites with higher traffic tend to be prioritized for onboarding.
- Content Quality: Websites should have original, high-quality content that complies with Adasta's policies.
Adasta Ad Formats
- Display Ads: Supports traditional IAB-standard bannersthat are compatible with various placements on desktop and mobile.
- Video Ads: Adasta offers video monetization, including both in-stream and out-stream formats, for publishers looking to leverage multimedia.
- Native Ads: These ads blend seamlessly with content, increasing engagement by matching the look and feel of the site.
- Interactive Ads: Interactive ads allow for an immersive user engagement through expandable or animated ads.
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