Pubmatic

Pubmatic Description

PubMatic partners with you to find out your unique needs and help you leverage the tools that you need to improve the monetization potential of your properties. PubMatic’s ad decisioning and automated selling products empower publishers with independence and access to unique demand while also maintaining a strict commitment to transparency and quality.

The PubMatic SSP brings together technical innovation, unique demand, and sophisticated analytics to ensure you control your revenue opportunities and user experience across the channels and formats that matter: CTV, online video, mobile app, web, and beyond.

Pubmatic Features and Capabilities

• Optimize Access: Optimize access to your audiences across screens, channels, and ad formats, matching buyer needs to your inventory at scale. Publishers get unique, supply path optimized, and addressable brand demand.
• Better Monetization: Helps drive optimized performance and omnichannel scale across media types. It offers a full suite of programmatic deal models to improve your monetization. Drive Operational Efficiency: Removes the operational and technical complexity and enhances most of any monetization setup.
• Drive Operational Efficiency: Removes the operational and technical complexity and enhances most of any monetization setup.

Pubmatic Faq