Supply Side Platforms (SSPs) are software tools that allow publishers to manage and sell their digital ad inventory in real-time to multiple demand-side platforms (DSPs) and ad networks. Gone are the days when demand for your inventory required shopping around for advertisers. Today, many of these processes are done through what we call programmatic advertising, which has made the buying and selling of inventory efficient, faster, and completely automatic. SSPs connect publishers to global demand, maximize pricing through inventory management strategies, as well as aggregate, consolidate, and manage their demand sources. Sophisticated algorithms connect you with multiple ad exchanges and demand-side platforms (DSPs), ensuring the highest possible bids and a consistent revenue stream. Since it is typical among publishers to use multiple SSPs (an average of 5.8 according to Adsterra), finding the best networks can hedge your bets by securing a greater pool of potential buyers.
There are several benefits of using a Supply Side Platform (SSP) for publishers:
Massarius operates as a Supply Side Platform (SSP) tailored for publishers, offering robust tools to manage and optimize digital ad inventory. Their platform integrates with various demand sources, providing publishers with access to premium advertisers and maximizing revenue through advanced yield management strategies.
MaxValue Media enables publishers to open up their ad inventory for bidding by multiple leading demand partners in real-time. The platform guarantees a minimum 25% revenue increase post the initial 3 weeks. Their high quality banner, in-stream and out-stream video ads are a tested way to amplify revenue streams and maximize yield.
Setupad is a leading supply side platform with 16 industry-leading SSP partners to empowers web publishers and digital out-of-home media owners to effectively manage their advertising inventory. SSPs allow or reject advertisers’ bids on ad impressions and strive to sell the publisher’s ad inventory for the highest possible price, allowing publishers to access more potential buyers.
PubGalaxy acts as a platform for website publishers and owners, assisting them in monetizing their website ad space, by collaborating with top advertisers. PubGalaxy aims to help its publishers attain steady revenue growth from their display ad inventory by leveraging the full potential of the RTB (Real-Time Bidding) ecosystem.
SmartyAds SSP offers unmatchable opportunities to publishers and developers and helps maximize ad revenue exponentially. The SSP provides required programmatic tools for inventory allocation and monetization management with full transparency and control to the publishers.
With a variety of different ad units, Monumetric is a one-stop display advertising partner that can help you monetize the visitors to your blogs. Monumetric automatically creates dynamic display advertisements based on your blog's content and the interests of your visitors whenever somebody visits.
Eskimi is an ad tech platform that helps brands and agencies to conduct programmatic advertising campaigns and target unique audiences.
As an invite-only platform, Chocolate Platform serves 100% server-side auctions featuring In-Stream and Out-Stream Video Ads across mobile web, mobile app, desktop and CTV. Their engaging ad units offer easy integration for publishers using either VAST/VPAID tags, SDK or SDK lite, for optimized returns and scalability.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
Adform flow is a global, independent, and fully integrated advertising platform built for modern marketing.
The SSP market landscape has no dearth of options for publishers, it ultimately comes down to choosing the best one for your monetization needs and audience. Here are a few key points to consider before you jump in:
Choosing the best SSP for publishers involves evaluating multiple factors, including revenue optimization, demand access, integration ease, transparency, ad quality, targeting capabilities, and support. By considering these factors and researching the reputation and performance of various SSPs, publishers can select a platform that aligns with their goals, maximizes their ad revenue, and enhances their overall ad management strategy in a sustainable manner.
To choose the right SSP for your content, factors such as the platform's integration with ad exchanges, supported ad formats, targeting capabilities, reporting and analytics tools, user interface, customer support, and cost should all be compared.
SSPs typically provide various tools and features which are meant to help ensure the quality of ads served on your website. These include ad verification, fraud detection, and brand safety measures.
Publishers can sell several types of advertising inventory through an SSP, including display, video, and mobile ad impressions.
Integrating an SSP with your website usually involves adding a few lines of code to your site's header. The SSP provider ideally provides detailed instructions and support to guide you through the integration process.
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