Supply Side Platforms (SSPs) are software tools that allow publishers to manage and sell their digital ad inventory in real-time to multiple demand-side platforms (DSPs) and ad networks. Using SSPs helps publishers maximize revenue from their ad inventory. SSPs do this by providing a platform for publishers to manage the ad space supply and connect with a range of potential buyers.
SSPs automate the process of selling ad inventory by providing programmatic auction capabilities. They also give publishers valuable insights into their inventory and the ad demand landscape. This allows publishers to optimize their pricing and inventory management strategies. Most website monetization tips suggest using SSPs.
There are several benefits of using a Supply Side Platform (SSP) for publishers:
SSPs provide publishers like you with a range of tools and capabilities that can help you increase revenue, improve efficiency, and better manage your ad operations. However, all this can only be achieved if you choose the right SSP platform.
PubGalaxy acts as a platform for website publishers and owners, assisting them in monetizing their website ad space, by collaborating with top advertisers. PubGalaxy aims to help its publishers attain steady revenue growth from their display ad inventory by leveraging the full potential of the RTB (Real-Time Bidding) ecosystem.
With a variety of different ad units, Monumetric is a one-stop display advertising partner that can help you monetize the visitors to your blogs. Monumetric automatically creates dynamic display advertisements based on your blog's content and the interests of your visitors whenever somebody visits.
SmartyAds Ad Exchange is a programmatic ad marketplace platform designed to cater to the needs of publishers and supply partners.
Eskimi is an ad tech platform that helps brands and agencies to conduct programmatic advertising campaigns and target unique audiences.
Adform flow is a global, independent, and fully integrated advertising platform built for modern marketing.
As an invite-only platform, Chocolate Platform serves 100% server-side auctions featuring In-Stream and Out-Stream Video Ads across mobile web, mobile app, desktop and CTV. Their engaging ad units offer easy integration for publishers using either VAST/VPAID tags, SDK or SDK lite, for optimized returns and scalability.
DiDNA is an ad tech for publishers, SSPs, DSPs, and brands that offers leading advertising solutions for businesses operating in the publisher ecosystem.
Adtelligent is a sell-side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display and video, header wrapper capabilities, and outstream functionality into one holistic stack, Adtelligent has established a new standard for selling inventory to programmatic buyers.
The market is filled with SSPs. You, as a publisher, have to choose the best ssps for your business. To select the best ssps for publishers, consider the following factors:
By considering these factors, you can choose the best supply side platform for your publishing business.
To choose the right SSP for your content, you can consider several factors. These include factors such as the platform's integration with ad exchanges, supported ad formats, targeting capabilities, reporting and analytics tools, user interface, customer support, and cost.
SSPs typically provide various tools and features which are meant to help ensure the quality of ads served on your website. These include ad verification, fraud detection, and brand safety measures.
Publishers can sell several types of advertising inventory through an SSP, including display, video, and mobile ad impressions.
Integrating an SSP with your website usually involves adding a few lines of code to your site's header. The SSP provider ideally provides detailed instructions and support to guide you through the integration process.