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The Best Ad Exchanges for Publishers: 2022

Find the best digital marketplace where publishers and advertisers sell and purchase ad inventories. Publishers join these to create a pool of impressions, including various kinds of ad formats, to generate profit from their inventories by accessing the global demand. Here is what to consider when selecting an Ad Exchange:

  • Traffic and revenue requirements
  • Existing partners
  • Control is available in terms of floor price, add/block demand, and targeting criteria.

Sovrn

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The Real-Time Buying (RTB) CPM network Sovrn enables you to serve advertisements. It functions similarly to an exchange where you first "announce" or make your current ad inventory available, allowing the advertisers to adjust their bids to obtain your ad inventories.

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OpenX

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Global advertising platform OpenX provides publishers, buyers, and developers with the tools to grow their companies. At OpenX, they think that by letting the market know what is occurring during the purchasing process, transparent marketing programmatic technology can increase industry confidence in digital advertising.

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