Pushub.net Review: Best Push DSP Platform for Advertisers

Pushub Review: Ad Formats

Pushub’s DSP allows advertisers to launch their campaigns across multiple engaging ad formats. You can consider choosing any of the following ad formats based on the KPIs of your campaign. 

• Push Notifications: These browser-based notifications appear directly on the users devices, such as desktops or smartphones, making them highly visible and difficult to ignore. They are used for sending time-sensitive messages, offers, and announcements, ensuring high engagement and effectiveness.
• Pop Ads: Pop ads open in a new tab or window when a user interacts with an app or website. These ads capture the user's attention by separating the content from the main interface, which can lead to higher engagement.

How to Get Started: Signup & Onboarding Process

Let's walk through the advertiser signup and onboarding process in this Pushub.net review. The steps are pretty simple. Here's what you should follow to get started.

• Sign Up: Visit Pushub's website then navigate to the Advertiser tab from the top menu and click on the "Sign Up Now" button.
• Create Account: Fill in the required details such as name, email, Company/Website details, password and more to create your account.
• Verify Email: Check your email for a verification link and click on it to verify your email address.
• Complete Profile: Log in to your account and navigate to the dashboard to setup your profile details and to Add funds.
• Account Approved: You will be receiving a confirmation email shortly once your Pushub advertiser account is approved. 

Pushub Advertiser Dashboard Overview

Once you are logged in to your Pushub advertiser account, here are the key tabs that you should be aware of. You can always consider reaching out to their team once you create your first campaign. 

• Reports: Detailed reports on campaign performance, including metrics like impressions, clicks, conversions, ROI and more. Customizable date ranges and filters allow for in-depth analysis.
• Campaigns: Create, manage, and optimize push campaigns and Popunder campaigns. This section includes options for setting up targeting parameters, creative uploads, and budget allocations.
• Budget Manager: Manage your advertising budget across different campaigns. Set limits or total budget limits and allocate funds accordingly to ensure optimal spending.
• Referrals: Manage your referral program, track referred users, and view earnings from referral activities.
• Settings: Customize your account settings, including API tokens, Domain lists, IP lists, and security settings.
• Traffic Estimator: Estimate the potential traffic for your campaigns based on targeting criteria. This tool helps in planning and optimizing campaign reach.
• Postback: Configure postback URLs to track conversions and other significant events. This feature ensures accurate attribution and performance tracking. 
• Pricing: View and understand the pricing models available such as Self served, Managed and agency. This section helps in selecting the best pricing strategy for your campaigns .

Pushub Review: Key Ad Targeting Options With Pushub

Let's look at targeting options next in this Pushub.net review. As a go-to name for sophisticated ad buying and selling, especially across multi channels devices, here's a closer look at the different targeting options the network has to offer:

• Device Targeting- Allows advertisers to reach potential using any device, from PCs to smartphone
• OS Targeting- Allows targeting people using a specific range of desktop and mobile OS. 
• Keyword Targeting-Helps create relevant keywords list matching your campaign needs so that you ads appear on those sites with matching keywords
• Budget & Frequency Targeting-Advertisers enjoy seamless control over budget as well as frequency caps across campaigns.
• Domain Targeting-Helps advertisers create domains list relevant to ad campaign for maximizing visibility on preferred sites
• Category Targeting-Advertisers have the liberty to pick the most relevant category matching key campaign features 

Performance and Analytics: Measuring Success with Pushub.net 

Pushub provides comprehensive analytics and reporting tools to help advertisers track the success of their campaigns, analyze performance and pivot strategies for success. Key statistics and metrics such as delivery rates, open rates, and conversion rates are all within reach and accessible. Other performance-optimizing features include a Traffic Estimator Tool which helps DSPs estimate potential costs for clicks across various locations and ad types, and an AI Optimizer Tool that utilizes advanced algorithms to automatically adjust your bids to get the highest ROI. To take full advantage of the optimization tools, you need to be Pushub’s Managed or Agency Partner & insert postback Pixel (S2S) to your server / landing page.

Pushub Review: Pricing, Minimum Deposit, and Payment Information

Pushub has three pricing plans to meet the needs of various advertisers:

• Self Served: This is a prepaid plan of USD 200 which includes access to unique traffic, pre-filtering of invalid clicks, customer support through Management, and access to a dedicated customer success team.
• Managed: For USD 1000, the Managed plan includes access to everything Self Served has to offer, plus extended features like CPA goal optimization, user age optimization, creative insights and BL/WL and the most advanced tools to make the testing process smooth and simple.
• Agency: The pricing for this plan is customized as per an agency’s specific needs. With the Agency Plan, DSPs enjoy access to Pushub’s full feature suite, including a Managed account, pre-lander creation services and CPS optimization.

Best Performing Verticals on Pushub DSP for 2024 (It’s relevant only for 2024, next year it might change)

Pushub’s presence is the strongest in Euro and English-speaking countries, with some of their major verticals being Nutra, Finance (Loans, Debt, Credit, Mortgage), Health (Medicare/ACA), Lifestyle & Dating, and App Installations (Software/Anti-Virus). Pushub Advertiser List

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Conclusion: The Best Push Notification DSP for Advertisers

This concludes the Pushub.net review. With its flexible ad formats, extensive targeting capabilities, comprehensive geo presence and competitive reporting, Pushub’s ability to maximize advertising strategies is multi-pronged and covers all bases, making it a good choice for Demand Side Platforms aiming to maximize their return on investment.