Dao.ad Review: A Multi Vertical Ad Network for Publishers and Advertisers

Last Updated: June 19, 2024
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What is Dao.ad?

As an innovative ad network, Dao.ad serves ads to over 174 countries globally, garnering 1.35 billion views per day through its variety of flexible ad types. Delivering precise audience targeting, maximum ad relevance and user engagement through machine learning algorithms, the platform enables effective traffic monetization for big as well as small scale publishers.

Dao.Ad facilitates instant payouts with a minimum payment threshold of only $10. Offering competitive CPM rates, Dao.Ad serves all niches, with its most popular verticals being Gambling, Dating, Betting, Utilities, Cryptocurrency, Finance, Nutra, Sweepstakes, Others (Youtube, Blog, social media, etc).

To delve further into this Dao.Ad review, let’s go through the network in detail, to see what it can do, what makes it different, its features and capabilities, and whether it's a good fit for your audience.

  • Dao.ad Review: A Multi Vertical Ad Network for Publishers and Advertisers
    • 1. What is Dao.ad?
    • 2. Dao.ad Ad Formats
    • 3. Dao.ad Features
    • 4. How to Get Started: Signup and Onboarding Process
    • 5. Dao.ad Dashboard Overview
    • 6. Dao.ad Publisher Eligibility
    • 7. Dao.ad CPM Rates
    • 8. Dao.ad Payment and Payout Info
    • 9. Dao.ad Revenue Share
    • 10. Top Geos Served
    • 11. Customer Support Information
    • 12. Conclusion

Dao.ad Ad Formats

Dao.ad provides a diverse range of ad formats to help publishers maximize their revenue and enhance user engagement. Here’s a detailed look:

  • Push Ads: Dao.ad’s CPC-based push ads are great for verticals such as Crypro, Sweepstakes, Gambling and Utility. Bids are placed per 1,000 clicks and this format boasts a traffic volume of more than 62 million per day in countries such as Brazil, Indonesia and the United States. Unlike other types of advertising, push advertising guarantees that content is displayed on users’ devices, natively fitting into the interface.
  • Video Ads: This format is ideal for Youtube promotions and verticals such as Dating, Gambling, News & Media, as well as Wap Click. The average viewing time is 30 seconds, with more than 22 million views per day in countries such as the United States and India.
  • Popunder Ads: This format boasts a traffic volume of more than 260 million views per day in the United States alone. Charged per thousand views or impressions (CPM), the lowest possible bid is $0.1.
  • Native Ads: CPM or CPC based, Native Ads merge as much as possible with the design and content of the platform on which it is placed. Traffic volume for this format is more than 22 million per day in the United States and India.

Dao.ad Features & Capabilities

Let's look at features next in this Dao.Ad review: 

  • Diverse Ad Formats: Dao.ad offers a variety of high traffic volume ad formats including push, native, video, and popunder, for effective monetization.
  • Easy Setup: Setting up a publisher account is very easy and it takes minutes to get ready and start monetizing.
  • Low Payment Threshold: The minimum payment threshold is only USD 10 and Dao.ad offers daily payments for instant revenue and liquidity for publishers.
  • Programmatic Buying/Selling: Automated ad trading ensures optimal efficiency through a precise selection of advertisers that match your audience and inventory.
  • Privacy-Compliant: Dao.ad ensures that no user data is tracked or collected, in-keeping with ethical standards and regulations.
  • User-friendly Dashboard: The Dao.ad dashboard provides real-time analytics and detailed reporting, allowing publishers to track ad performance, optimize campaigns, and make data-driven decisions.
  • Prompt Customer Support: Support agents are available all week and the platform is not bot moderated, which adds to the end user experience.
  • Publisher Resources: Dao.ad offers a comprehensive suite of resources, including guides, tutorials, and best practices, to help publishers maximize their ad revenue potential.
  • Crypto Payments: Accepts payouts in cryptocurrencies like Ethereum and Bitcoin.

How to Get Started: Signup & Onboarding Process

  • Signup: Account Setup and Approval: Setting up your account with Dao.ad is easy. All you have to do is fill up the details illustrated in the screenshot below using the signup link here. Start by entering your personal details like email, name, and password.

  • Onboarding and Integration: Once you have logged in, you will be presented with the dashboard, where you can start adding a website. After your website is approved, you can select a desired ad format (e.g., Popunder, Push, Native or Video) 

  • Implementing the Ad Code on Your Website: The next step is to implement the Ads.txt file to your website. Select the preferred code and copy it.
  • Going Live: Testing and Optimization: That’s it. Now you are ready to implement the Ads.txt code on your website, and go live!

Dao.ad Dashboard Overview

Dao.ad features a clean, easy-to-navigate interface that allows publishers to access important information quickly. The information is updated in real time, providing data on website traffic, including visitor numbers, page views, and user engagement metrics. Detailed insights into ad performance, such as impressions, clicks, CTR (click-through rate), and eCPM (effective cost per thousand impressions) are provided. Revenue is broken down by ad format, ad unit, and date range, helping publishers track their earnings and identify trends. You can also test different ad placements, formats, and creatives to determine what performs best and optimize accordingly. Dao.ad can automatically adjust ad placements and formats based on performance data to maximize revenue.

Integration capabilities include API access for advanced users who want to integrate Dao.ad’s functionality directly into their own systems, along with various third-party tools and platforms to enhance functionality. In short, the dashboard packs all the features needed to maximize ad revenue.

Publisher Eligibility

Dao.ad does not have any specific traffic requirement with respect to the quantity of traffic that publishers need to have to join the platform, and they work with both mainstream and adult traffic. The primary factor is traffic quality; publishers who don’t use bots or other traffic-inflation techniques are accepted.

Dao.ad CPM Rates

CPM rates, or rates based on Cost Per Thousand impressions, are determined by multiple factors, some of which include ad format, audience demographics, and niche industry. Although Dao.Ad offers industry-competitive CPM rates, they will undoubtedly vary from publisher to publisher depending on a number of circumstances. 

Payment & Payout Info

Dao.ad pays publishers on a NET 7 basis with a low payout threshold of USD 10 via Wire transfer, Paxum, Stripe, Capitalist, Payoneer, and major cryptocurrencies like Ethereum and Bitcoin. 

Revenue Share

Dao.ad offers a revenue share of 5% to publishers.

Dao.ad - Top GEOs Served

Dao.ad serves ads to over 174 countries globally, crossing 1.35 billion views per day through native, pop, push and video ads.

Customer Support

Often publishers complain about the dearth of support from ad networks. But Dao.ad’s customer support is a pleasant surprise. Support agents are available all week and the platform is not bot moderated, which adds to the positive user experience. They are reachable via Skype, Telegram, Jivosite live chat, and email.

The bottom line:

This wraps up the Dao.ad review. With multiple ad formats, a low payout threshold, CPM and CPC models, and millions of daily pageviews across 174+ countries, the platform enables effective traffic monetization for big as well as small scale publishers in both mainstream and adult verticals. Typically, ad monetization networks that offer diverse ad formats, global fill rates, superior analytics and UX, along with comprehensive customer support are a great bet for anyone looking to amplify their revenue streams. This makes Dao.Ad a viable option.


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

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