6 Best Sustainable Ad Networks for Publishers

In an age where climate change is no longer a topic up for debate but a dire reality demanding urgent action, environmental sustainability is on everyone’s radar. The need to transition to a greener future is undeniable from consumers to brands, media agencies to investors. And the advertising industry, a heavyweight in the digital realm, is no exception. It must confront its role in emissions production and seek ways to minimize its carbon footprint.

But will the programmatic advertising business dismiss this sustainability initiative as a fad, or will it embrace lasting change? This article explores the concept of green programmatic advertising, its importance in creating a more sustainable advertising ecosystem, and ways to implement one. 

Why Consider Choosing a Sustainable Ad Network?

Publishers should consider working with sustainable ad networks for several key reasons:

• Aligning with Consumer Values: As global awareness around environmental issues grows, more consumers are actively seeking brands and businesses that prioritize sustainability. By partnering with sustainable ad networks, publishers can align their platform with the values of eco-conscious audiences, fostering trust and loyalty. This can lead to better user engagement and higher retention rates.
• Positive Brand Image: Collaborating with sustainable networks enhances a publisher’s brand reputation. Companies that take active steps toward reducing their carbon footprint or supporting green initiatives are seen as more responsible and forward-thinking. This positive brand image can attract more ethical advertisers and a broader audience, creating a virtuous cycle of growth.
• Supporting Environmental Initiatives: Sustainable ad networks often reinvest in green projects, such as reforestation or renewable energy development. By choosing to work with these networks, publishers directly contribute to important environmental initiatives, helping mitigate the negative impact of digital advertising on the planet.
• Reduced Environmental Impact: The advertising industry contributes to carbon emissions through data processing and delivery. Sustainable ad networks often use more energy-efficient technologies, carbon offsetting, and renewable energy sources to reduce the environmental impact of ad campaigns. For publishers, working with these networks is a responsible step toward lowering the ecological footprint of their digital operations.
• Attracting Ethical Advertisers: Advertisers are also shifting toward more eco-friendly practices. By working with sustainable ad networks, publishers can attract ethical advertisers who are looking to partner with platforms that reflect their values. This can create new revenue opportunities while fostering long-term relationships with purpose-driven brands.
• Future-Proofing the Business: Sustainability is more than just a trend; it’s the future of many industries, including digital advertising. By transitioning to sustainable ad networks now, publishers are future-proofing their business, ensuring that they stay competitive in a market that is increasingly focused on environmental and social responsibility.

6 Best Sustainable Ad Networks for Publishers

1. Snigel

As a Certified Carbon Neutral advertising network, Snigel demonstrates its commitment to environmental stewardship while helping online publishers maximize ad revenue through programmatic advertising. Recognizing that the internet accounts for 2-4% of global carbon emissions – on par with the airline industry – Snigel was inspired to create a more sustainable adtech ecosystem and support publishers who are committed to green initiatives. While maintaining its eco-minded values, the network collaborates with more than 30 of the biggest SSPs and exchanges globally, to get you the highest bids on your website.

Key Facts:

• Publisher Eligibility: Publishers must have at least 100,000 monthly pageviews and daily earnings of $50
• Ad Formats: Native Video Ads, Interactive Ad Formats, Programmatic/PMP Ads, Display Ads
• Payment & Payout Info: Snigel supports a variety of payment methods including PayPal, bank transfers, and wire transfers. Payments are made on a Net 30 basis, after reaching the minimum threshold of $50

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2. Yieldbird

Yieldbird's approach to sustainable advertising integrates eco-friendly practices with cutting-edge technology, providing publishers with a platform that not only enhances profitability but also supports their commitment to a greener future. With the help of its seasoned pricing and ad operations professionals, distinctive demand sources, cutting-edge reporting tools, and machine learning technology, it assists more than 250 publishers in more than 40 countries with optimizing and enhancing their ad monetization. 

Key Facts:

• Publisher Eligibility: Publishers need to have at least 10,000 page views per month
• Ad Formats: Native Ads, Video Ads, Rich Media Ads
• Payment & Payout Info: YieldBird has a $50 minimum payout threshold. Publishers receive payments on a Net30 basis, through PayPal or bank transfers.

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3. Duration Media

Duration Media is a leading global ad tech company with a range of products to help create incremental, highly viewable impressions and new revenue streams for publishers. The network's consolidated ad tech stack is designed to ensure ad units are seen by users for longer durations, thereby maximizing your monetization potential. Duration’s newly-introduced sustainable ad tech product called Sequency allows publishers to curate highly viewable, eco-friendly and premium ad impressions which can increase inventory fill rates by 48%-61%.

Key Facts:

• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• Ad Formats: Display Banner Ads, Video Ads, Native Ads
• Payment & Payout Info: Duration Media typically processes payments on a NET 30 basis, through major payments methods like PayPal and bank transfer.

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4. ShowHeroes

ShowHeroes is a sustainable ad network dedicated to helping publishers monetize their content while reducing their environmental impact. Publishers who are committed to green initiatives with an audience who appreciates the alignment with sustainable values might see a significant increase in engagement by partnering with the platform. With a focus on sustainability, ShowHeroes leverages programmatic advertising to automate the buying and selling of ad space, allowing publishers to optimize their inventory and maximize revenue.

Key Facts:

• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• Ad Formats: In-Stream Video Ads, Out-Stream Video Ads, Native Video Ads, Interactive Video Ads
• Payment & Payout Info: ShowHeroes typically processes payments on a NET 30 basis, through major payments methods like PayPal and bank transfer.

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5. TargetVideo

TargetVideo is a forward-thinking ad network that specializes in video advertising while prioritizing sustainability and ethical practices. Designed for publishers who seek to monetize their content in a responsible and impactful way, the network combines advanced technology to display ads that are often from brands that share values with environmentally conscious consumers.

Key Facts:

• Publisher Eligibility: Target Video offers a competitive revenue share model with a minimum payout of $50. Payments are processed on a NET 30 basis.
• Ad Formats: Pre-Roll Ads, Mid-Roll Ads, Post-Roll Ads, Overlay Ads
• Advanced Targeting: The platform uses AI-driven targeting and analytics, ensuring precise ad placements and maximizing the relevance and impact of ads.
• Competitive CPMs: With strong demand and premium placements, TargetVideo's CPMs are competitive, often outperforming traditional display networks by up to 30%, offering efficient brand exposure and high ROI.

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6. Veridooh

As a prominent ad network, Veridooh is dedicated to reducing the environmental impact of digital advertising, offering publishers a platform that prioritizes environmental responsibility without compromising on performance. The platform sets itself apart with its industry-leading ad verification technology, offering complete transparency in ad delivery. Veridooh’s focus on sustainability attracts high-quality, eco-conscious advertisers, providing publishers with lucrative opportunities and meaningful brand associations.

Key Facts:

• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• Ad Formats: In-Stream Video Ads, Out-Stream Video Ads, Native Video Ads, Interactive Video Ads

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Sustainability in advertising is becoming more critical as both consumers and businesses prioritize eco-friendly practices. The 6 best sustainable ad networks for publishers highlighted in this article not only offer revenue opportunities but also align with the values of environmental responsibility and ethical business practices. By partnering with these ad networks, publishers can monetize their content while promoting sustainable solutions that resonate with a growing audience of conscious consumers. Choosing a sustainable ad network is not just a financial decision, but a step towards a greener, more responsible future in digital advertising.