9 Best Video Ad Server List for Publishers

Video content is dominating the digital advertising landscape, with video ads projected to account for 82% of all consumer internet traffic by 2025 (Source). For publishers, choosing the right video ad server is critical for maximizing revenue and ensuring smooth ad delivery. Video ad servers play a vital role in managing, optimizing, and delivering video ads, which are essential for any effective monetization strategy. In this article, we will explore the 9 best video ad servers for publishers, offering a detailed list and highlighting the key features that set these platforms apart in the video advertising space.

9 Best Video Ad Server List for Publishers

1. Vastify

Vastify is an innovative video ad server recognized for its powerful features that streamline the management and optimization of video ad campaigns. Vastify is a standout in the list of best video ad servers, equipped with tools that enhance the video advertising experience.

Key Features

• VAST Compliance: Vastify adheres to VAST (Video Ad Serving Template) standards, ensuring compatibility with various video players and platforms.
• Advanced Targeting: Leverage sophisticated targeting options to deliver relevant video ads based on user behavior, demographics, and interests.
• Real-Time Analytics: Gain access to comprehensive analytics and performance metrics to assess ad effectiveness and inform data-driven decisions.
• Seamless Integration: Easily integrates with existing content management systems and video players, simplifying ad management processes.

Why Choose Vastify?

Vastify's commitment to VAST compliance, advanced targeting capabilities, and real-time analytics positions it as one of the top video advertising platforms for publishers. By using Vastify, publishers can enhance their video ad strategies, resulting in improved user experiences and increased revenue potential.

SignUp Now

2. AdSpeed

AdSpeed stands out as a prominent video ad server, providing a robust suite of tools for managing video advertisements. As one of the best video ad servers, AdSpeed is recognized for its efficiency and adaptability, with studies showing that optimized video ads can increase engagement rates by up to 80% (source: HubSpot).

Key Features

• High-Speed Delivery: AdSpeed ensures rapid and efficient delivery of video ads, contributing to a seamless user experience.
• Customizable Ad Units: Publishers can create and manage customizable video ad units tailored to their content and audience preferences.
• Advanced Reporting: Gain access to in-depth reporting and analytics to monitor ad performance and refine strategies.
• User-Friendly Interface: The intuitive interface simplifies the ad management process, making it easier for publishers to navigate.

Why Choose AdSpeed?

AdSpeed’s emphasis on speed, customization, and detailed reporting positions it as a top choice for publishers looking to enhance their video ad management strategies. By leveraging its features, publishers can significantly improve user experience and overall ad effectiveness, making it one of the top video advertising platforms available today.

SignUp Now

3. Connatix

Connatix stands out as a leading video ad server within the realm of video advertising platforms, recognized for its innovative strategies in video ad delivery. Connatix provides a robust set of features aimed at optimizing ad performance and user experience.

Key Features

• Native Video Ads: Connatix excels in delivering native video ads that integrate seamlessly with surrounding content, resulting in higher user engagement.
• Programmatic Advertising: Leverage programmatic solutions to enhance ad placements, ensuring that publishers maximize their revenue potential.
• Comprehensive Analytics: Access in-depth analytics and reporting tools to monitor ad performance and make informed decisions.
• Global Reach: Tap into a wide network of advertisers, allowing publishers to reach a diverse, global audience.

Why Choose Connatix?

With its strong focus on native video ads, programmatic advertising capabilities, and detailed analytics, Connatix positions itself as one of the best video ad servers for publishers aiming to refine their video ad strategies and drive revenue growth. Utilizing Connatix can lead to improved user experiences, making it a compelling choice in the competitive landscape of top video ad servers.

SignUp Now

4. Exads

Exads is a versatile video ad server that provides a comprehensive suite of solutions for managing and optimizing video advertisements. As one of the best video ad servers in the industry, Exads boasts features designed to enhance the ad experience for both publishers and users.

Key Features

• Customizable Ad Formats: Exads supports a variety of ad formats, including pre-roll, mid-roll, and post-roll video ads, allowing publishers to choose the best fit for their content.
• Advanced Targeting: With advanced targeting options, Exads enables the delivery of highly relevant video ads, which can significantly improve user engagement and ad performance.
• Real-Time Reporting: Publishers benefit from real-time reporting and analytics, making it easier to monitor ad performance and refine strategies as needed.
• Integration Capabilities: Exads seamlessly integrates with existing content management systems and video players, ensuring a smooth setup process.

Why Choose Exads?

Exads stands out among top video advertising platforms due to its emphasis on customizable ad formats, robust targeting features, and real-time reporting capabilities. These attributes make it an excellent choice for publishers aiming to enhance user experience and maximize the effectiveness of their video ad strategies.

SignUp Now

5. Google Ad Manager

Google Ad Manager stands out as a premier ad server and management platform, recognized for its robust features tailored to publishers. With video ads projected to account for over 82% of all online traffic by 2025 (Cisco), leveraging a powerful platform like Google Ad Manager can significantly enhance monetization efforts. This tool is often regarded as one of the best video ad servers and a leading choice among video advertising platforms.

Key Features

• Advanced Targeting: Harness Google’s sophisticated targeting options to deliver highly relevant video ads that align with user behavior and demographics.
• Programmatic Advertising: Utilize programmatic solutions to optimize ad placements, ensuring that your ads reach the right audience while maximizing revenue potential.
• Detailed Analytics: Gain access to comprehensive analytics and reporting tools, enabling you to track ad performance and make informed, data-driven decisions.
• Global Reach: Tap into Google’s extensive network of advertisers, allowing you to reach a diverse and global audience.

Why Choose Google Ad Manager?

With its advanced targeting capabilities, programmatic advertising options, and detailed analytics, Google Ad Manager stands as a top choice for publishers aiming to enhance their video ad management strategies. By integrating this platform, publishers can improve user experience while effectively monetizing their content through superior ad delivery.

SignUp Now

6. Revive

Revive is an open-source ad server celebrated for its flexibility and comprehensive features, making it a standout among the best video ad servers available today. Revive equips users with a suite of tools designed to manage video ads effectively and enhance overall performance.

Key Features

• Customizable Ad Units: Create and manage video ad units tailored to fit your content and audience preferences seamlessly.
• Advanced Targeting: Leverage sophisticated targeting options to deliver relevant video ads that boost user engagement.
• Detailed Reporting: Gain insights through in-depth reporting and analytics, allowing you to monitor ad performance and refine your strategies.
• Open-Source Flexibility: Enjoy the advantages of an open-source platform, which facilitates customization and integration with existing systems.

Why Choose Revive?

Revive’s adaptability, customizable ad units, and advanced targeting capabilities make it an excellent choice for publishers looking for a versatile video advertising platform. By utilizing Revive, you can optimize your video ad management and enhance the user experience, leading to greater engagement and success in the competitive landscape of digital advertising.

SignUp Now

7. Smartadserver (Now Equativ)

Smartadserver is a prominent video ad server recognized for its innovative solutions and extensive features. As one of the best video ad servers in the market, it provides powerful tools that enable publishers to effectively manage and optimize their video advertising efforts. 

Key Features

• Customizable Ad Formats: Smartadserver supports a variety of ad formats, including native video ads, pre-roll, mid-roll, and post-roll ads, allowing for tailored advertising experiences.
• Advanced Targeting: Utilize sophisticated targeting options to serve relevant video ads, enhancing user engagement and satisfaction.
• Real-Time Analytics: Access comprehensive real-time analytics and reporting tools that enable you to track ad performance and refine your strategies.
• Integration Capabilities: Seamlessly integrate with existing content management systems and video players for a smooth workflow.

Why Choose Smartadserver?

Smartadserver’s emphasis on customizable ad formats, advanced targeting, and real-time analytics positions it as a top choice among video advertising platforms. By leveraging these features, publishers can deliver a better user experience, improve ad effectiveness, and maximize revenue in the competitive landscape of digital advertising.

SignUp Now

8. SpringServe

SpringServe is a versatile video ad server that provides a comprehensive suite of solutions for managing and optimizing video ads, positioning itself among the best video ad servers in the market. As a key player in the landscape of video advertising platforms, SpringServe equips publishers with powerful tools to enhance their ad strategies.

Key Features

• Customizable Ad Units: Create and manage video ad units tailored to fit your content and resonate with your audience’s preferences.
• Advanced Targeting: Leverage sophisticated targeting options to serve relevant video ads, boosting user engagement and satisfaction.
• Comprehensive Analytics: Gain access to detailed reporting and analytics tools, enabling you to track ad performance and make informed, data-driven decisions.
• Seamless Integration: Enjoy smooth integration with your existing content management systems and video players, ensuring a hassle-free setup.

Why Choose SpringServe?

SpringServe stands out for its emphasis on customization, advanced targeting, and in-depth analytics. These features make it an excellent choice for publishers looking to optimize their video ad management and enhance user experience. By choosing SpringServe, you can maximize the effectiveness of your video advertising efforts and remain competitive in the ever-evolving digital landscape.

SignUp Now

9. UpRival

UpRival stands out as a prominent video ad server, recognized for its innovative solutions and comprehensive features. As one of the best video ad servers for publishers, UpRival provides a suite of tools designed to help manage and optimize video ads effectively.

Key Features

• Flexible Ad Formats: UpRival supports a variety of ad formats, including native video ads, pre-roll, mid-roll, and post-roll ads, allowing publishers to choose the best options for their content.
• Advanced Targeting: With advanced targeting capabilities, publishers can deliver more relevant video ads, enhancing user engagement and satisfaction.
• Real-Time Reporting: UpRival offers real-time analytics and reporting tools, enabling publishers to track ad performance closely and adjust strategies as needed.
• Integration Capabilities: The platform integrates seamlessly with existing content management systems and video players, streamlining the ad management process.

Why Choose UpRival?

UpRival’s emphasis on flexible ad formats, sophisticated targeting, and real-time reporting makes it a top choice among video advertising platforms. By leveraging these features, publishers can enhance user experience and optimize their video ad management for better results in a competitive market.

SignUp Now

Conclusion

Selecting the right video ad server is crucial for publishers aiming to boost video ad monetization while ensuring a smooth user experience.Whether you're seeking precision targeting, flexible ad formats, or in-depth analytics, these top video ad servers deliver the tools necessary to optimize revenue and maximize video ad impact. By utilizing these platforms, publishers can enhance ad performance, boost audience engagement, and remain competitive in the rapidly evolving digital advertising landscape