YourBow
YourBow provides Ad Operations and Traffic Management services for Web Publishers and Ad Agencies. With a quick turn around time, industry and technical expertise, outstanding customer service, and tremendous focus to details YourBow is an ultimate ad ops solution or an extra hand when its needed the most.
YourBow Description
YourBow is a seasoned ad operations, programmatic services provider, and one of the leading ad management platforms, offering a comprehensive solution for publishers, agencies, and ad networks. With over twenty years of experience, the YourBow team focuses on ad trafficking, inventory management, billing reports, and overall execution for advertisers' campaigns, as the team at YourBow wants to make sure every impression counts.
In addition to traditional ad operations, YourBow specializes in programmatic and yield optimization. They are a Google Certified Publisher Partner that brings you managed access to Google Ad Exchange, provides header bidding and open bidding strategies, and uses a full-service yield optimization approach across programmatic channels like RTB, Private Marketplace, and Programmatic Direct. YourBow ensures that the team's focus is on maximizing your total revenue while offering quality ads and user experience. Let's learn more about this platform in this YourBow review. That being said, let us get started on this review!
Quick Facts
- Quick Setup
- High CPMs
- Multiple Formats
- Dedicated Account Manager
- Viewability Measurement
- Brand Safe
YourBow Software Images
 yourbow.webp)
 your.webp)
YourBow Features and Capabilities
- Full-Service Ad Operations: YourBow offers comprehensive support with ad trafficking, campaign setup, inventory management, and reporting.
- Programmatic Monetization: The platform is proficient in header bidding, open bidding, RTB, and PMP to help maximize yield.
- Google Certified Partner: Users get managed access to Google Ad Exchange and advanced implementation of GAM 360.
- Flexible Engagement Models: It provides both project-based and ongoing ad ops services depending on the client's needs.
- Ad Tech Consulting: YourBow offers strategic advice on ad stack optimization, monetization strategy, and audience extension.
- Ad Server Transition: It allows for a smooth transition with minimal downtime and full data integrity.
YourBow Review: Ad Formats
- Display Ads: Standard banners and rich media formats on desktop and mobile.
- Video Ads: In-stream (pre-roll, mid-roll, post-roll) and out-stream video formats with high engagement.
- Native Ads: Standard ad units that look and feel like the site or app content.
- Rich Media Ads: Interactive ad formats that contain advanced ad features like animation, expansion, or video insertion.
- Interstitial Ads: Displayed full-screen, typically when the user moves between content to provide strong visibility to the advertisement.
- Programmatic Ads: These ads are served through header bidding, open-bidding, PMP, and RTB channels.
- Custom Formats: Custom units, such as audience extension creatives and proprietary formats.
YourBow Payment Info
YourBow operates on a monthly invoicing cycle, with payments due within 30 days of the receipt of the invoice. Payment methods include bank drafts, PayPal, credit cards, and checks. Minimum billing requirements will depend on the service agreement and can vary.
YourBow CPM Rate
YourBow CPMs vary for each publisher based on the publisher's unique inventory and monetization plan. Specific CPMs are not publicly available, however, actual CPM rates may differ by ad format, traffic quality, geographic targeting, or content.
YourBow Review: Key Facts
- Founded: 2001
- Industry: Technology, Information, and Internet
- Payment Terms: Monthly invoices with 30 days to pay and a late fee of 1.5% for invoices not paid punctually.
- Flexible Engagement: Short-term and long-term ad ops support with flexible service models.
- Programmatic Expertise: Header bidding, RTB, private marketplace, and Google Ad Exchange.
- Ad Server Management: Google Ad Manager (GAM) and ad server setup & migration expertise.
- Certification: Google Certified Publishing Partner
YourBow Review: Site Type Monetized
YourBow monetizes content sites, mobile apps, e-commerce sites, video sites, and community sites (forums, social networks). YourBow works to place ads to earn maximum revenue across the platforms.
YourBow Geos Served
YourBow provides ad operations and programmatic services to publishers around the world and supports across a large number of countries.
YourBow Publisher Eligibility
In order to be partnered with YourBow, you must have a website or app with live, monetizable content that follows ad policies. There are no minimum traffic levels to work with Yourbow, but moderate to high traffic is preferred. Publishers using Google are ideal. Publishers should be willing to collaborate on yield and strategy for ads.
YourBow Contact Info
The contact channels of YourBow are as follows:
- Website: https://yourbow.com/
- Email Address: [email protected]
- LinkedIn: http://www.linkedin.com/company/yourbow
- Facebook: https://www.facebook.com/YourBow.Social
YourBow Review: Our Final Thoughts
This sums up the YourBow review. Through this review, YourBow truly shines as one of the best ad management platforms for publishers. The flexible engagement models, seamless integration with platforms such as Google Ad Manager, and willingness to maximize yield make YourBow a great partner for publishers looking to improve ad monetization. Whether it's short-term support or ongoing ad operations management, YourBow has the tools and services to sustain growth and profit.
Want to know more about YourBow
Visit WebsiteYourBow Alternatives
YourBow FAQs
YourBow Ratings Comparison
Our Editors’ Pick:
Browse these amazing publisher monetization tools handpicked by our team of editors
 (1).webp)
