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Programmatic guaranteed in the truest senses, modernizes ad buying and expands on what programmatic advertising promises, i.e, the automated buying process to help deliver more value. The programmatic guaranteed deal is an automated buying solution with tagless trafficking, advanced reporting, and billing. These deals help execute direct buys with publishers while removing the manual processes like exchanging tags, troubleshooting discrepancies, and more.
In this article, you will find an entire check that you can go through to reassure yourself that you have not missed anything while setting up your Programmatic Guaranteed campaigns.
Double-check the campaign details with your buyer:
Make sure that you have the required amount of inventory to get through with the delivery. In accordance with CPM, budget, and flight dates, run forecasts and double-check. Make sure to confirm your buyer’s seat name and that of the advertiser too.
Assure that a valid creative has been uploaded by the buyer and that the same meets to following criteria-
Make sure there is an activation for the corresponding line items if, in any case, your network opts for manual activation. Make sure line items do not face overbooking and switch to a different line item if you need to make changes to the available inventory. Keep a check on your line item and that of the competition and their priorities. Know that there would be a chance of under-delivery if there are two 100% Sponsorship campaigns out running simultaneously.
Make sure that the required setup has been completed by DSP-
Make sure you have chosen the DSP in-EU user consent controls if you wish to get callouts from the publishers in European Economic Area.
With Alcohol ads, make it a point to opt-in for alcohol ads in the network and inventory settings and confirm that your country has been whitelisted for alcohol ads. With VPAID creatives, opt into the VPAID ad technology for your inventory. VPAID (Video Player-Ad Inteace Denition) helps in the communication of a video ad and a video player and is an IAB standard.
For roadblocks or a large number of creatives with the same size, click on Show Creative Details under the Size option in the proposal line items, and it would help target the same sizes on a single page. Make sure that the Ad Manager requests the accurate number of creatives from buyers, and for that, you need to put in a specific number. Make sure to have set “Display Creatives” to All or for as many as possible.
For Cost per day or Sponsorships, put out sponsorships on a flat rate for a particular time period.
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It is a document that media planners send to inventory providers that request media to purchase for advertising purposes. Several providers only provide inventory to buyers post being contacted with an RFP.
While the negotiation phase is going on, the buyers can target or exclude the following for each reserval deal for a Programmatic Guaranteed order: 1. first or third-party audiences 2. Google affinity 3. Google in-market audience lists.
Programmatic Guaranteed deals offer a more automated approach to transact that helps focus on the top priorities for your business.