Operative Description

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Operative is a leading provider of advanced advertising and media management solutions customized specifically for publishers. Their flagship product, AOS (Advertising Operations System), offers publishers a unified platform to streamline omnichannel order management and optimize revenue. By integrating seamlessly with existing systems, AOS enhances operational efficiency and profitability, allowing publishers to maximize their advertising potential.

Operative's suite of products includes advanced data analytics, automated ad placements, and comprehensive reporting tools. These features enable publishers to make data-driven decisions and stay competitive in the rapidly evolving media landscape.

Quick Facts
Quick Setup
Multiple Formats
Google Publishing Partner
Excellent Client Service

Operative Products

  • AOS (Advertising Operations System): Streamlines ad sales and management, enhancing operational efficiency and maximizing revenue for publishers.

  • Omnichannel Order Management: Integrates various advertising channels, ensuring cohesive and efficient ad operations across platforms.

  • Advanced Data Analytics: Provides actionable insights through detailed analytics, helping publishers make data-driven decisions.

  • Automated Ad Placements: Simplifies the ad placement process, increasing accuracy and reducing manual effort for publishers.

  • Comprehensive Reporting Tools: Offers robust reporting capabilities, allowing publishers to track performance and optimize their advertising strategies.

Operative Software Images

Operative Features and Capabilities

  • Scalable Architecture: Operative's solutions are designed to scale with your business, ensuring seamless growth and robust performance.

  • Real-Time Data Integration: Provides up-to-the-minute insights, enabling publishers to react swiftly to market changes.

  • Customizable Dashboards: Allows for tailored views and reports, helping publishers focus on the metrics that matter most.

  • Cross-Platform Support: Ensures consistent ad management across various devices and platforms, enhancing audience reach.

  • User-Friendly Interface: Features an intuitive design that simplifies complex ad operations, reducing the learning curve for publishers.

Operative Payment Info

Operative follows a Net 60 payment schedule, meaning payments are made within 60 days after the end of the month in which earnings are accrued. The minimum payout threshold is $50 for most payment methods, including PayPal and ACH, while wire transfers require a minimum of $1,000. Payments are typically processed monthly, ensuring publishers receive their earnings consistently​.

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Operative Geos Served

Operative serves clients globally.

Operative Publisher Eligibility

Operative is a leading provider in the ad tech industry, facilitating revenue management and advertising operations for media companies. As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue.

Operative Revenue Share

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated.

Operative Ad Formats

  • Display Ads: Enhance brand visibility with visually appealing banner ads that capture audience attention.

  • Video Ads: Engage viewers with high-impact video content, increasing viewer retention and conversion rates.

  • Native Ads: Blend seamlessly with editorial content, providing a non-intrusive advertising experience for users.

  • Rich Media Ads: Utilize interactive elements like animations and expandable formats to captivate audiences.

  • Programmatic Ads: Automate ad buying and placement, ensuring targeted and efficient ad delivery.

  • Mobile Ads: Optimize advertising for mobile devices, reaching users on-the-go with responsive ad formats.

Operative FAQ

Operative enhances ad performance through advanced targeting, AI-driven insights, and dynamic ad insertion, ensuring that ads are delivered to the right audience at the right time. This leads to better engagement and higher conversion rates​.

Yes, Operative offers robust integration capabilities with existing ad management systems, allowing for seamless data flow and unified campaign management. This helps publishers maintain consistency and efficiency in their advertising operations​.

Operative provides comprehensive ad serving support, including network setup, tagging, migrations, consulting, and technical support from Google-certified product experts. This ensures that publishers can effectively manage and optimize their ad inventory​

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