iZooto
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iZooto Description

iZooto is a solution for owned audience marketing that uses push notifications as a channel to assist publishers in building, owning, and engaging their audience. With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. Publishers can also use notifications to push adverts to their audience and increase their income.

You can own, engage, and keep your audience with the help of iZooto. They evaluate your marketing requirements and make sure you can automate and personalize your engagement. You may directly communicate with your audience with iZooto, increase traffic to your website, and increase sales.

iZooto Features and Capabilities

iZooto Payment Info

iZooto has been consistent in paying all its publishers. It follows a monthly payment cycle, and the payouts are processed by the end of every month once the publisher reaches the minimum payout threshold. The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world. For additional queries, please drop a mail at [email protected]

iZooto Publisher Eligibility

Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. As a publisher, you can signup, install the WordPress plugin, integrate your website on the iZooto panel and start collecting subscribers. Once you have 5000 subscribers from the US or tier-one countries, it is best to activate monetization, which can then be requested. Your account manager can activate monetization on your site, and you can see the daily earnings on the iZooto dashboard. 

Alternatively, any publisher who is currently using iZooto can request to be a part of the Monetization Plan by sending a mail to [email protected], including your Google Analytics Statistics, so that they can check your Page Views to confirm the 300,000 monthly traffic threshold.

iZooto Revenue Share

iZooto follows a tiered revenue-sharing model based on the overall subscribers and traffic. Publishers having significant traffic from tier-one countries are eligible for the highest revenue shares. Like other ad formats, the revenue from push notification ads is highest for countries like the US, CA, AU, etc.

iZooto Ad Formats

iZooto has continued to create a suite of publisher-focused products aimed at increasing website engagement, repeat visitors, and audience ownership. Take a look at the various engagement formats that can drive more traffic to your site.  

iZooto Faq

Native app notifications can take full advantage of the device features - the camera, GPS, accelerometer, compass, contact list and so on. Whereas web push notifications still can’t utilize any hardware on the device. Native app notifications are limited to mobile phones and tablets. Web push notifications' reach extends to mobile phones and tablets along with desktops as well.

If you wish to push a breaking news update to your subscribers after 7 PM or during the weekend, send it only to your mobile audience as mobile users would be most active around that time.

To migrate your subscribers you would need that your website is on HTTPS. iZooto uses VAPID to send notifications to your subscribers, so migration depends on the technology you are already using: If you are already using VAPID on your website or are using a service provider that uses VAPID, you would have to share the public and private key for your domain along with the endpoints. You can drop a mail at [email protected]

iZooto Reviews

5.0 / 5
Overall Rating

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value Of Money

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value For Money

Perfect tool to increase your website traffic and revenue.

iZooto is a great source of recurring traffic, especially for news, entertainment, and certain niche sites. The integration is pretty easy and straightforward. They are run by a team of professionals, and the payments are always on time. Additionally, their customer success team is always available to assist you should there be any queries.

Pros
  1. Clean push notification ads that are user-friendly
  2. On time payments and good rates for US traffic
  3. You can integrate the code and start collecting subscribers in a matter of minutes
Cons
  1. Over the years, I have seen a gradual decline in revenue for Indian traffic.