iZooto Description

Advertising Disclosure

Advertising Disclosure

We might receive a compensation for any sales generated through the links on this website. Some of our partners may compensate us for the business recommendations we provide on the site.

iZooto is a solution for owned audience marketing that uses push notifications as a channel to assist publishers in building, owning, and engaging their audience. With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. Publishers can also use notifications to push adverts to their audience and increase their income.

You can own, engage, and keep your audience with the help of iZooto. They evaluate your marketing requirements and make sure you can automate and personalize your engagement. You may directly communicate with your audience with iZooto, increase traffic to your website, and increase sales. 

iZooto helps you segment and target your audience as well as re-target abandoned subscribers. It provides mobile app notifications and messenger auto-engagements. To retain fly-by visitors, it targets them with exit intent push notifications, messenger notifications, and new hub features. For an engaged audience, it provides the news hub feature, best practices for engagement, and recovers abandoned tabs and video watch time. It welcomes repeat visitors with repeat notifications and provides them with the news hub features with the latest posts and notifications.  It allows you to segment and target them, especially by using messenger notifications, which has been shown to increase opt-in rates by 12-15%. iZooto is GDPR and CCPA-compliant. 

iZooto Products

  • Web Push Notifications- With iZooto's web push notifications, you can create powerful notifications and customize them with ease. iZooto allows you to segment and thus target the right audience with your push notifications. For repeated visitors, it updates the notifications and shows them the latest ones first. It uses an RSS feed to allow you to auto-engage with your audience without the use of code. 
  • App Push notifications- Use segmentation to target the right audience at the right time.
  • Messenger Notifications- These allow you to bypass the Facebook algorithm and reach your audience. You can now drive your newsletter right in their chatbox. Every time someone comments on your post, iZooto sends them a notification, allowing them to convert to your newsletter. Messenger notifications have led to an increase in opt-in rates by 12-15% and, in some cases, even 21%. They also help improve retention by 4X- 5X and give 8 times more returning viewers than organic traffic. 
  • News Hub: iZooto shows a log of all the notifications you have sent to your customers in one week. It is also personalized. 
  • On-Site Interactions- Increase your page views and revenue with this feature. Exit-intend notifications encourage fly-by visitors or editing visitors to read one more page, thus retaining them longer. 

iZooto Software Images

iZooto Features and Capabilities

  • It assists you in re-engaging website visitors using highly contextual website push notifications.
  • Through carefully chosen app push notifications, you can capture your consumers' full attention.
  • You may enhance Facebook reach and engagement by avoiding the Facebook algorithm.
  • With a customized notification inbox, it can improve how easily people can find content on your website.
  • It turns casual browsers into interested readers, increasing page views.

iZooto Payment Info

iZooto has been consistent in paying all its publishers. It follows a monthly payment cycle, and the payouts are processed by the end of every month once the publisher reaches the minimum payout threshold. The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world. For additional queries, please drop a mail at [email protected]

Have you used the software before?

iZooto Key Facts

  • Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
  • iZooto is being used by leading publishers across the globe to build repeat traffic and monetize their push notification subscribers. 
  • 15000+ marketers use iZooto.
  • iZooto has won several awards and acclaims, including High Performance 2023, Best Est ROI 2023, Easiest to Use for Small Business, and Fastest Implementation for Small Businesses.
  • 250 billion notifications are processed by iZooto monthly.

iZooto Publisher Eligibility

Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. As a publisher, you can signup, install the WordPress plugin, integrate your website on the iZooto panel, and start collecting subscribers. Once you have 5000 subscribers from the US or tier-one countries, it is best to activate monetization, which can then be requested. Your account manager can activate monetization on your site, and you can see the daily earnings on the iZooto dashboard. 

Alternatively, any publisher who is currently using iZooto can request to be a part of the Monetization Plan by sending a mail to [email protected], including your Google Analytics Statistics, so that they can check your Page Views to confirm the 300,000 monthly traffic threshold.

iZooto Revenue Share

iZooto follows a tiered revenue-sharing model based on the overall subscribers and traffic. Publishers having significant traffic from tier-one countries are eligible for the highest revenue shares. Like other ad formats, the revenue from push notification ads is highest for countries like the US, CA, AU, etc.

iZooto Ad Formats

iZooto has continued to create a suite of publisher-focused products aimed at increasing website engagement, repeat visitors, and audience ownership. Take a look at the various engagement formats that can drive more traffic to your site.  

  • Web Push Notifications: Bring website visitors back to your site with highly contextual website push notifications.
  • Mobile App Notifications: Win your user's undivided attention through targeted app push notifications.
  • Messenger Push Notifications: Bypass the Facebook algorithm and increase Facebook reach and engagement.
  • News Hub: Increase content discoverability on your website with a personalized notification inbox.
  • On-site Engagement: Convert flybys into engaged readers and get more page views

iZooto FAQ

To migrate your subscribers you would need that your website is on HTTPS. iZooto uses VAPID to send notifications to your subscribers, so migration depends on the technology you are already using: If you are already using VAPID on your website or are using a service provider that uses VAPID, you would have to share the public and private key for your domain along with the endpoints. You can drop a mail at [email protected]

If you wish to push a breaking news update to your subscribers after 7 PM or during the weekend, send it only to your mobile audience as mobile users would be most active around that time.

Native app notifications can take full advantage of the device features - the camera, GPS, accelerometer, compass, contact list and so on. Whereas web push notifications still can’t utilize any hardware on the device. Native app notifications are limited to mobile phones and tablets. Web push notifications' reach extends to mobile phones and tablets along with desktops as well.

iZooto Alternatives

View All

iZooto Reviews

5.0 / 5
Overall Rating

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value for Money

Perfect tool to increase your website traffic and revenue.

iZooto is a great source of recurring traffic, especially for news, entertainment, and certain niche sites. The integration is pretty easy and straightforward. They are run by a team of professionals, and the payments are always on time. Additionally, their customer success team is always available to assist you should there be any queries.

  1. Clean push notification ads that are user-friendly
  2. On time payments and good rates for US traffic
  3. You can integrate the code and start collecting subscribers in a matter of minutes
  1. Over the years, I have seen a gradual decline in revenue for Indian traffic.

Features & Capabilities

Ease of Use

Customer Support

Likelihood to Recommend

Value For Money