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iZooto is a solution for owned audience marketing that uses push notifications as a channel to assist publishers in building, owning, and engaging their audience. With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. Publishers can also use notifications to push adverts to their audience and increase their income.
You can own, engage, and keep your audience with the help of iZooto. They evaluate your marketing requirements and make sure you can automate and personalize your engagement. You may directly communicate with your audience with iZooto, increase traffic to your website, and increase sales.
iZooto helps you segment and target your audience as well as re-target abandoned subscribers. It provides mobile app notifications and messenger auto-engagements. To retain fly-by visitors, it targets them with exit intent push notifications, messenger notifications, and new hub features. For an engaged audience, it provides the news hub feature, best practices for engagement, and recovers abandoned tabs and video watch time. It welcomes repeat visitors with repeat notifications and provides them with the news hub features with the latest posts and notifications. It allows you to segment and target them, especially by using messenger notifications, which has been shown to increase opt-in rates by 12-15%. iZooto is GDPR and CCPA-compliant push notification platform.
iZooto offers a comprehensive product suite specifically catered to help publishers and marketers engage their audiences and drive revenue through personalized push notifications. Here's an overview of the key products within the iZooto product suite:
Over the years, iZooto has added a variety of features and capabilities designed to help publishers and marketers engage their audiences and drive revenue through personalized push notifications. Here’s a detailed look at its key features and capabilities:
iZooto has been consistent in paying all its publishers. It follows a monthly payment cycle, and the payouts are processed by the end of every month once the publisher reaches the minimum payout threshold. The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world. For additional queries, please drop a mail at [email protected]
iZooto's CPM rates can vary based on factors such as the geographic location of the audience, the quality of traffic, the industry or niche, and the overall engagement metrics of the push notifications. Typically, it can range between $3 to $5 for tier-1 traffic sources and in the range of $0.50 to $1 for tier 2 traffic. The following CPM rates are using for news vertical but can be higher for niches like finance, health, and wellness.
iZooto, founded in 2016 and headquartered in Noida, India, is a leading digital marketing platform specializing in web and mobile push notifications. Serving over 15,000 publishing businesses across more than 100 countries. Here are some additional key facts about iZooto- the leading push notification platform for publishers.
iZooto is primarily a push notification platform designed to help publishers monetize their websites by engaging and retaining users. Here are some key points about how iZooto monetizes different types of sites:
iZooto serves a wide range of geographies (GEOs) across the globe. As one of the fastest growing push notification platform, it supports publishers in various regions, enabling them to reach their audiences effectively. Some of the key GEOs served by iZooto include APAC, MENA, Latin America, North America and Europe.
Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. As a publisher, you can signup, install the WordPress plugin, integrate your website on the iZooto panel, and start collecting subscribers. Once you have 5000 subscribers from the US or tier-one countries, it is best to activate monetization, which can then be requested. Your account manager can activate monetization on your site, and you can see the daily earnings on the iZooto dashboard.
Alternatively, any publisher who is currently using iZooto can request to be a part of the Monetization Plan by sending a mail to [email protected], including your Google Analytics Statistics, so that they can check your Page Views to confirm the 300,000 monthly traffic threshold.
iZooto doesn't require any upfront pricing for using its products. However, iZooto follows a tiered revenue-sharing model for publishers based on the overall subscribers and traffic to incur its operating costs. Thus, iZooto is free to use for publishers of any type and runs on an ad-based model.
iZooto has continued to create a suite of publisher-focused products aimed at increasing website engagement, repeat visitors, and audience ownership. Take a look at the various engagement formats that can drive more traffic to your site.
To migrate your subscribers you would need that your website is on HTTPS. iZooto uses VAPID to send notifications to your subscribers, so migration depends on the technology you are already using: If you are already using VAPID on your website or are using a service provider that uses VAPID, you would have to share the public and private key for your domain along with the endpoints. You can drop a mail at [email protected]
If you wish to push a breaking news update to your subscribers after 7 PM or during the weekend, send it only to your mobile audience as mobile users would be most active around that time.
Native app notifications can take full advantage of the device features - the camera, GPS, accelerometer, compass, contact list and so on. Whereas web push notifications still can’t utilize any hardware on the device. Native app notifications are limited to mobile phones and tablets. Web push notifications' reach extends to mobile phones and tablets along with desktops as well.
iZooto is a great source of recurring traffic, especially for news, entertainment, and certain niche sites. The integration is pretty easy and straightforward. They are run by a team of professionals, and the payments are always on time. Additionally, their customer success team is always available to assist you should there be any queries.
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