Sovrn
The Real-Time Buying (RTB) CPM network Sovrn enables you to serve advertisements. It functions similarly to an exchange where you first "announce" or make your current ad inventory available, allowing the advertisers to adjust their bids to obtain your ad inventories.
Sovrn Description
The Real-Time Buying (RTB) CPM network Sovrn enables you to serve advertisements. It functions similarly to an exchange where you first "announce" or make your current ad inventory available, allowing the advertisers to adjust their bids to obtain your ad inventories.
Based on the ultimate fill rate and cost RPM that you receive, your actual revenues will be determined. By selecting a higher floor, you can "improve" your overall RPM, but as you raise the pricing floor, your fill rate will start to fall.
Sovrn serves as a reasonably good AdSense substitute, given that AdSense has recently made less money.
Sovrn Products
- Ad Management: A header bidding solution with features like auction consolidation and dynamic pricing, designed for better programmatic ad optimization.
- Monetization Suite: Tools for maximizing revenue through display, native, and video ads, integrating with major demand sources.
- Sovrn Yield: A platform for increasing ad yield by accessing advanced programmatic auctions.
Sovrn Features and Capabilities
- You need precise information about the merchants you are authorized to work with and the commission rates you can anticipate earning in order to develop your affiliate link successfully. You can quickly see and search your list of authorized merchants using its new merchant dashboard, and you can also get information on conversion rates, payout structures, and other things.
- When used in conjunction with its new Commerce reporting capability, advanced UTM monitoring is even more beneficial. For in-depth information on link performance, dealer approvals, and other topics, you can now view five new reports.
Sovrn Payment Info
At least a $25 balance at the end of the month is required to be paid by Sovrn. Once your account balance reaches $25, your payment will be submitted in approximately 30 days. However, for wire transfers, the minimum payout threshold is $50 and for ACH, Check, Check and Paypal, it is $25.
Sovrn CPM Rate
CPM of Sovrn varies based on various factors such as geographic location, Ad inventory, and content type.
Sovrn Key Facts
- Main Product: Their Ad Management platform helps publishers manage programmatic ads, optimizing yield with header bidding and dynamic pricing
- Pricing Model: Sovrn eliminated the traditional revenue share model, instead offering a flat CPM-based fee, saving publishers 48% on ad tech fees
- Global Reach: Sovrn supports publishers globally, integrating with over 120 demand partners, including Google and Amazon
Sovrn Geos Served
Serves globally
Sovrn Publisher Eligibility
Essentially, Sovrn does not have a pageview limit for publishers, but it is preferred that you have at least 1,000 daily page views.
Sovrn Ad Formats
Sovrn offers the following ads:
- Leaderboards Ads: These are display ads placed in a prominent position to make them easily visible.
- Outstream Ads: These are ads that autoplay in a large format whenever a user navigates to it within text content.
- Instream Ads: These are ads that appear within video content, like pre-roll ads.
- Signal Ads: these are multi-variant targeted ads that show the data that the site collects.
Sovrn FAQs
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