OpenX

• Easy DSP and SSP Integration: OpenX directly integrates with more than 70 demand-side platforms and conveyor platforms to provide publishers with the highest levels of competition to monetize their desired content in both open and private marketplaces.
• OpenX Bidder: It is a header bidding solution that helps enhance yield through the ability for demand sources to compete for inventory at the same time. It's easy to implement and optimized for maximum auction pressure with the least delay/time to load the page.
• ConteX – Contextual Targeting: The cookieless targeting solution uses machine learning to understand page content so advertisers and serve ads that are extremely relevant, without the use of a third-party cookie in line with current privacy concerns.
• Real-Time Bidding (RTB): It provides over 60 billion daily bids across a suite of products that connect publishers to local, regional, and global advertisers to create competitive auctions and maximize revenue on their properties in real time with very little latency.
• Cloud-Native Infrastructure: OpenX is the first large ad exchange to be indisputable cloud (Google Cloud Platform) based. The platform offers the benefits of incredible performance, reliability, cost savings, and innovation speed for their clients.

OpenX follows the Net 30 payment cycle. The minimum payout amount is $100 and if your earnings are below this amount, the balance will roll over to the following month until the threshold is met. OpenX pays publishers via ACH transfers (U.S.) and via bank wire transfers (international) and does not currently offer payment through PayPal.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While OpenX typically offers competitive CPM rates, they can largely vary depending on these factors.

• Founded: 2007
• Headquarters: Pasadena, CA
• Publisher Eligibility: Quality original content, consistent traffic, compliance with OpenX policies
• Payment Threshold: Typically $100 minimum payout 
• Payment Cycle: Net 30, with monthly payouts
• Technology: Real-time bidding (RTB), header bidding, advanced targeting, fraud detection
• Geographic Coverage: Global presence
• Integration: Ad tags, SDKs, header bidding solutions
• Support: 24/7 support

OpenX exists as a global network of publishers and advertisers, and their reach is over 190 countries in the world including North America, Europe, Asia-Pacific, Latin America, and the Middle East.

In order to qualify as an OpenX publisher, your website or app should have original, high-quality content, and significant and consistent traffic. Your website or app must comply with OpenX’s content and privacy policies and provide a good user experience with no intrusive ads. After you apply, OpenX will look at your site to give you approval before you can commence using OpenX’s ad tools and start monetizing.